Ecommerce On Tap

Nathan Resnick and Aaron Alpeter
undefined
Nov 19, 2024 • 36min

How Aether Diamonds Turns Air Pollution into Beautiful Jewelry

Welcome to another exciting episode of "Ecommerce On Tap," the podcast where we dive deep into the world of D2C brands and supply chain innovations. I'm your host Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're exploring the incredible journey of Aether Diamonds—a company transforming the diamond industry with pioneering technology that captures CO2 from the atmosphere to create beautiful, sustainable diamonds. We'll discuss their unique business model, the environmental impacts of traditional diamond mining, and how Aether's founders are paving the way for low-carbon ventures. Plus, we'll highlight industry trends, sustainability challenges, and what the future holds for lab-grown diamonds.
undefined
Nov 12, 2024 • 43min

How Bombas Built a Billion-Dollar Brand on Giving Back

We'll explore Bombas' remarkable journey—from its founding story and rapid growth to its significant contributions to social causes. We'll discuss how Bombas donates a pair of socks for every pair purchased and how they have partnered with over 3,500 giving partners across the US, donating over 100 million pairs of socks to those in need. Nathan and I also tackle the complexities of incorporating social missions into business models, the potential conflicts with shareholder interests, and the scalability challenges faced by mission-driven companies like Bombas. We'll also touch on Bombas' impressive financial milestones, supply chain insights, and expansion into new product lines.
undefined
Nov 5, 2024 • 52min

How Beautycounter’s MLM Strategy Led to Billion-Dollar Success—and a Bankruptcy

Welcome to another episode of Ecommerce On Tap, where we dive deep into the intriguing stories behind some of the most innovative business models in the e-commerce world. I'm your host Nathan Resnick, joined by my co-host Aaron Alper, as we unpack the dramatic series of events surrounding Beauty Counter, a pioneering clean beauty brand. In today’s episode titled "Beauty Counter," we examine the turbulence that followed a major leadership change at the company, leading to a mass resignation of key staff and a strategic overhaul that shook its foundation. We'll discuss how a significant distribution deal with Ulta affected Beauty Counter's unique MLM consultant network, sparking a lawsuit and contributing to a dramatic sales decline. Aaron and I will explore the implications of leveraged buyouts and the hurdles faced by Greg, who returned as CEO to confront massive layoffs and high debt. We'll also delve into the potential for reviving the MLM network, leveraging passionate individuals, and the possibility of certifying clean beauty standards to regain trust and market position. Join us as we explore the highs and lows of Beauty Counter’s journey, the strategic pivots discussed by experts, and the future potential of this mission-driven brand. Plus, we invite you to share your thoughts on the challenges and opportunities ahead for Beauty Counter. So grab a seat, and let's get started on this captivating episode of Ecommerce On Tap.
undefined
Oct 29, 2024 • 43min

How Knot Standard Blends Technology and Tailoring for the Perfect Fit

Welcome back to "Ecommerce On Tap," where we dive deep into the stories of e-commerce companies, their supply chains, and their growth potentials. In today's episode, we're spotlighting Knot Standard, a luxury custom menswear company known for its bespoke suits and innovative approach to tailoring. Knot Standard employs a make-to-order model to reduce inventory risk and offers extensive customization, sourcing exquisite fabrics from prestigious mills like Loro Piana and Holland & Sherry. With a retail presence both online and in Nordstrom stores, they've cleverly navigated the tailoring landscape, contrasting their model with algorithmic-based companies like Stitch Fix. We'll explore their transition from a direct-to-consumer business to a tech-centric strategy following their partial sale to fashion brand Billy Reid. Aaron and I will also delve into how advancements in 3D body scanning and AI are revolutionizing the industry, as well as Nathan’s personal anecdotes about custom suits and the modern business dress code shifting towards comfort. Join us as we unravel Knot Standard's journey from its founding roots in Dubai to its current strides in New York City, all while providing insights into the broader implications for e-commerce and tech-driven customization. Plus, stay tuned for a recap of Aaron’s recent visit to the Tesla factory and the latest buzz around Keurig Dr. Pepper’s acquisition spree in the energy drink market. Let's get started!
undefined
Oct 22, 2024 • 46min

How Stitch Fix Uses Data Science to Revolutionize Personal Style

In today's deep dive, we explore Stitch Fix, the innovative fashion company that once captivated millions with its personalized styling services. We'll examine the ups and downs of this intriguing e-commerce business, from its rapid growth under founder Katrina Lake to its current struggles in the public market. Nathan and Aaron will discuss everything from the complexities of Stitch Fix's supply chain to potential strategic moves, such as going private or merging with competitors. Plus, we'll analyze the impact of high return rates, the evolution of personalized fashion, and how technology is shaping the future of the e-commerce landscape. Stay tuned as we unravel what went right, what went wrong, and what the future might hold for Stitch Fix.
undefined
Oct 15, 2024 • 47min

Celebrity Brands That Last: Lessons from Selena Gomez's Rare Beauty

Welcome back to another enlightening episode of Ecommerce On Tap! Today, your hosts Aaron and Nathan dive into the intricate world of celebrity beauty brands, focusing on the phenomenal success of Rare Beauty by Selena Gomez. In this episode, we’ll explore why only about 20% of celebrity beauty brands survive and how aligning a brand with a celebrity's public persona, like Logan Paul's Prime energy drinks or Gordon Ramsay's Hexclad, can make all the difference. We'll also look at the modest success of brands like Kendall Jenner’s Moon toothpaste and Danny Duncan's Matador energy drink. We’ll uncover the strategic brilliance behind Rare Beauty's staggering $350 million revenue and its commitment to mental health advocacy, a mission close to Selena Gomez’s heart. Despite personal challenges and no prior beauty industry experience, Selena’s authentic connection to her brand, strategic hiring, and massive social media influence have propelled Rare Beauty to a $2 billion valuation. Tune in as we examine Rare Beauty's direct-to-consumer approach, their high-quality, cruelty-free products sourced from South Korea, and the savvy inventory management that sets them apart in a competitive market. Plus, don't miss our discussion on the long-term brand-building versus short-term sales strategy and a special segment on World Mental Health Day, where Sephora will donate all proceeds from Rare Beauty sales. 20% of celebrity beauty brands survive - https://www.allure.com/story/inside-celebrity-beauty-brandshttps://www.allure.com/story/inside-celebrity-beauty-brands
undefined
Oct 8, 2024 • 53min

Revolutionizing Pet Food: Behind the Supply Chain of The Farmer’s Dog

In this episode of eCommerce on Tap, Aaron takes you inside the journey of The Farmer’s Dog, a trailblazing brand delivering fresh, personalized pet food straight to doorsteps. Drawing on his experience as an advisor to The Farmer’s Dog and his expertise in supply chain strategy with Izba, Aaron breaks down the unique challenges of cold chain logistics, quality control, and supply chain scaling in the pet food industry. Tune in to learn how they perfected operations, managed complex logistics, and overcame challenges to scale successfully. Don’t miss this deep dive into the world of innovative eCommerce and logistics for pet products!
undefined
Oct 1, 2024 • 57min

The Rise of Allbirds: From Wool Shoes to Sustainability Icon | How to Fix Their Supply Chain

In this episode of eCommerce on Tap, we dive into the fascinating story behind Allbirds, the innovative shoe company founded by professional soccer player Tim Brown. Discover how a unique hobby in his garage turned into a Kickstarter success, revolutionizing the footwear industry with sustainable wool shoes. We explore the history of wool, the Allbirds founding journey, and how their commitment to eco-friendly practices helped them grow. Aaron also breaks down their financials, analyzes their supply chain challenges, and shares how he would turn the business around. Could Allbirds benefit from using Sourcify? Tune in to find out! 🔔 Subscribe for more eCommerce insights!
undefined
Sep 24, 2024 • 52min

Navigating Ro's Rise:Telehealth Innovation and Regulatory Challenges

Join hosts Aaron and Nathan as they dive deep into the innovative world of Ro, formerly known as Roman, in this exciting episode of "Ecommerce On Tap." Discover how Ro, a pioneer in the telehealth industry, has been transforming healthcare delivery since its founding in 2017. 📌 Key Topics Covered: The inspiring founding story of Ro by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Ro's unique business model focusing on direct-to-consumer telehealth services. The development of Ro's "RO Operating System" and the robust technological infrastructure behind it. How Ro navigated regulatory challenges to establish a seamless healthcare experience. The significant role of telehealth during the COVID-19 pandemic and beyond. Ro's rapid financial growth and major investments from 2017 to 2022. Insights into Ro's product offerings and market strategy, including their success with ED treatments and expansion into various health segments. 🔍 Why You Should Listen: Gain a comprehensive understanding of how Ro is leading the telehealth revolution through its vertically integrated approach, innovative patient and doctor apps, and transparent pricing model. Explore how regulatory changes and strategic decisions have shaped their journey, making them a standout player in the healthcare industry. 💬 Join the Conversation: We invite our listeners to share their thoughts on the technological innovations and regulatory changes impacting direct-to-consumer companies in healthcare. Connect with us on LinkedIn and Twitter to continue the discussion! 🔗 Stay Connected: Follow us on LinkedIn Follow us on Twitter 👍 Like, Comment, and Subscribe: If you enjoyed this episode, please leave a review, share it with your friends, and subscribe to "Ecommerce On Tap" for more insightful episodes on groundbreaking companies like Ro. #Ro #Telehealth #EcommerceOnTap #HealthcareInnovation #DigitalHealth #DirectToConsumer #DTC #Podcast #StartupSuccess #Telemedicine #HealthcareRevolution Thank you for tuning in! 🎙️
undefined
Sep 17, 2024 • 52min

Transparency and Accountability: Everlane's Unique Approach to Ethical Apparel

Welcome back to another episode of "E-commerce on Tap," presented by Sourcify and Izba, where we dive deep into the supply chains of some of the most iconic direct-to-consumer brands. I'm Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're excited to explore the compelling story of Everlane, a trailblazer in the fashion industry renowned for its radical commitment to transparency and sustainable practices. In this episode, we'll uncover Everlane's journey from its seed funding in 2011 to becoming one of the most talked-about ethical brands in the market. From their unique approach to transparent pricing and ethical supply chains to their financial highs and lows, we'll dissect how Everlane navigated the complex interplay between being a value-led company and achieving financial success. We'll also delve into key topics like the schism between mission and profit, Aaron's firsthand factory insights, and Nathan's thoughts on Everlane's potential exit strategies. Strap in as we bring you the inside scoop on Everlane’s founding story, its rapid growth trajectory, and the future challenges it faces in balancing its core values with profitability. Plus, we’ll explore the broader context of sustainability in the fashion industry, touching on historical milestones and the evolution of consumer awareness.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app