Ecommerce On Tap Back by Popular Demand: The Explosive Growth of Liquid Death
In This Episode: π The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot! π οΈ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products. π¨ Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura. π Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions. π Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'. Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. π΄ββ οΈ Links: Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40 Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4 Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595 Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/ Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics Country club - https://liquiddeath.com/pages/sell-your-soul Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever