Ecommerce On Tap

Nathan Resnick and Aaron Alpeter
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Apr 10, 2025 • 51min

Tariff Turmoil: How E-commerce Brands Can Strategize in Uncertain Times

t’s Nathan and Aaron, hosts of E-commerce on Tap, here to talk tariffs and their rollercoaster impact on businesses. In this emergency pod, we dive into the whirlwind of recent tariff changes and how they shook the market. We break down why moving production isn't as easy as throwing a switch, what strategies can shield you from trade uncertainties, and why staying nimble is key during volatile times. If tariffs are on your mind, this episode is your compass through the chaos. 
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Apr 1, 2025 • 45min

The Athleisure Boom: Understanding Trends and Market Potential

Whether you're deep into the world of athleisure or just curious about its explosive growth, this episode is a must-listen. Check out these key takeaways:🔹 Athleisure's Market Growth: The athleisure industry could become a trillion-dollar market by the early 2030s, driven by a compound annual growth rate of nearly 10%. It's a booming sector with vast potential!🔹 Sustainability Challenges & Innovations: While athleisure is popular, it faces scrutiny for synthetic materials' environmental impact. Brands like Patagonia and Girlfriend Collective are leading the charge in sustainability with recycled materials and eco-friendly initiatives.🔹 Opportunities for Aspiring Entrepreneurs: The sector's growth presents a golden opportunity for new brands. By honing in on a niche and embracing innovative, sustainable practices, startups can carve out their space and thrive.
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Mar 18, 2025 • 44min

From Earscaping to Earrings: The Untold Story Behind Studs' Success

Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into:💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand🚀 How early funding & a premium domain name fueled their launch😷 Pivoting during COVID—from boutique closures to an e-commerce boom📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement📦 Supply chain challenges & how they manage inventory for a dual-channel business💰 Potential exit strategies—who might acquire Studs?
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Mar 4, 2025 • 53min

Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success

From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿In this episode of eCommerce on Tap, we break down:✅ Pura Vida’s origin story and early growth strategy✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise✅ The power of ambassador networks in scaling an eCommerce brand✅ Transitioning from bracelets to a full jewelry and apparel line✅ The challenges of adapting to new platforms like TikTok✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida
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Feb 18, 2025 • 42min

The Anti-Jewelry Jewelry Company: How QALO Created a New Category

What happens when two founders rethink a centuries-old tradition? QALO co-founders Ted Baker and KC Holiday set out to solve a personal problem—traditional wedding rings didn’t fit their active lifestyles. What started as a simple idea turned into a brand that reshaped the jewelry industry.In this episode, we break down:✅ How QALO disrupted the wedding ring market with silicone bands✅ The challenges of competing against cheap alternatives✅ Their viral Hard Knocks moment with Andy Dalton✅ The launch of their health-tracking ring, QRNT✅ The strategic acquisition by Win Brands GroupWhether you’re an entrepreneur, eCommerce operator, or just love a great business story, this episode is packed with insights on product innovation, category creation, and scaling a brand.
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Feb 4, 2025 • 43min

How Aurate is Redefining Fine Jewelry with Innovation and Sustainability

We dive into the incredible story of Aurate, a jewelry brand redefining the industry. From their innovative pop-up store beginnings in Soho to their pioneering retail-first strategy, Aurate’s journey is nothing short of inspiring. We discussed their unique partnerships, sustainability focus, and their impressive financial milestones including a recent $25 million Series B.
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Jan 21, 2025 • 44min

Shinola: Crafting Luxury Watches and Revitalizing Detroit

From resurrecting an old shoe polish brand to transforming it into a luxury watch and lifestyle powerhouse built in Detroit, Shinola is a testament to the power of American-made ethos. We discussed their dramatic growth, challenges in maintaining a U.S. assembly line, and their ambitious goal of becoming the LVMH of America. 
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Jan 7, 2025 • 41min

How Jewelry is the Perfect DTC Product for Breaking into the Ecommerce Market

On today's episode of Ecommerce On Tap, Nathan and I dive deep into the fascinating world of jewelry e-commerce. We unpack the differences between luxury and custom pieces, explore key manufacturing processes like lost wax casting and CNC milling, and discuss the growing demand for ethical sourcing and sustainability. Plus, we highlight successful DTC brands like Mejuri and Jaxxon, sharing how innovative marketing and supply chain strategies lead to high margins and growth. Whether you're a budding jewelry entrepreneur or a seasoned pro, this episode is packed with insights you can't miss.
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Dec 17, 2024 • 1h 11min

Back by Popular Demand: The Explosive Growth of Liquid Death

In This Episode: 🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot! 🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products. 🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura. 👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions. 🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'. Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️ Links: Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40 Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4 Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595 Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/ Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics Country club - https://liquiddeath.com/pages/sell-your-soul Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever
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Nov 26, 2024 • 42min

How Huckberry Built a Thriving DTC Brand Without Venture Capital

Dive into the fascinating journey of Huckberry, the adventure-driven men’s apparel brand that transformed from a small startup into a powerhouse in the direct-to-consumer space. In this episode, we unravel Huckberry’s growth strategy and the secrets behind their success, from content marketing to community engagement. We also explore the history of outerwear, tracing its evolution from practical pieces like military coats, trench coats, and bomber jackets to today’s blend of functionality and style seen in brands like North Face and Patagonia. Aaron shares his thoughts on picking up a ski jacket from Costco, while Nathan dives into the cultural and utilitarian roots of timeless styles like peacoats, denim jackets, and faux fur. Discover how Huckberry, founded by Andrew Forch and Richard Greiner, combined a love for adventure and content-driven storytelling to curate iconic pieces like the Wax Trucker Jacket and build a loyal community of outdoor enthusiasts. Learn about their direct-to-consumer sales model, pop-up stores, and how they carved out their niche in the crowded world of men's outerwear. Plus, we touch on trends like synthetic materials, outsourced production, and product differentiation that have shaped the outerwear market. Stay tuned for bonus discussions on topics like Oura Ring’s recent valuation, the strategy behind Pokemon Go’s data collection, and what’s next for Huckberry’s retail expansion.

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