Consulting Success Podcast

Consulting Success
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Aug 10, 2020 • 35min

Copywriting For Consultants: Win Clients Using Words With Alex Cattoni: Podcast #149

The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and Alex Cattoni, the Founder of The Copy Posse, is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such names as Shopify, Mindvalley, and Numerologist.com. Ditching law school, Alex went to Malaysia in 2008 to accept a gig at Mindvalley, one of the world’s leading online personal growth publishers. Starting her way from the bottom, she became one of its top executives in no time. Apart from making lead-generating copies for high-level clients, Alex has also accepted the call of sharing her expertise with aspiring copywriters, which she does through her YouTube channel and her eight-week copywriter coaching program. Listen to her share all these, plus some cool YouTube marketing tips as she joins Michael Zipursky on the show.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Aug 3, 2020 • 23min

How To Build A World-Class Network As A Consultant With Kaihan Krippendorff: Podcast #148

It is one thing to build a network; it is another to make it world-class. In this episode, Michael Zipursky sits down with keynote speaker and author, Kaihan Krippendorff, to share with us his journey from working at McKinsey & Company to founding his own growth strategy and innovation consulting firm, Outthinker. At the core of his story, Kaihan shares some strategies that helped him build his world-class network, Outthinker Strategy Network. He talks about the models they have in place to bring together the community of strategy executives and how he has been moving the needle by putting clients first. He further taps into generating leads and navigating your consulting business in the midst of this pandemic.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Jul 27, 2020 • 52min

SEO For Consultants: How To Rank On The First Page Of Google With Stephan Spencer: Podcast #147

With stiff online competition, one of the ways you could rise above is by showing up at the top of search engines. Nevertheless, this goal has been proven by many to be really tough to achieve. While that is the case, it does not mean it is impossible. In fact, in this episode, Michael Zipursky brings someone who can help you rank on the first page of Google. He interviews Stephan Spencer—a top SEO consultant and expert—to give an SEO 101 for consultants, sharing some great tips and tricks to build authority and establish credibility that will allow you to become visible on the number one search engine in the world. Here, he taps into creating remarkable content, link building, establishing social proof, and hiring and training team members. Follow along to this conversation to hear more of Stephan's best practices and wisdom about SEO and growing your consulting business in general.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jul 20, 2020 • 29min

How To Find Your Consulting "Voice" With Ken Welsh: Podcast #146

Every business has a voice – a unique and complex message, a way that message is delivered, and the target receivers of that message. The way you communicate can make or break your relationship with your customers. Finding your business’s voice is a sure way towards consistent, effective communication. Business voice coaching is the forte of Ken Welsh, who has been working as a professional communicator for three decades and as a coach since 1999. His rich experience in this field has given him a unique approach to business language that propels his clients to communicative excellence. In the process of helping his clients find their voice, Ken has essentially found his own, unique consulting voice that is dedicated to giving the best quality service he possibly can to his clients. Take part in the unraveling of his story as he joins Michael Zipursky in this insightful conversation.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Jul 16, 2020 • 16min

BONUS: The Mirror Effect — Become Your Ideal Client & You Will Attract Them

As consultants, we want to not only achieve our potential but to exceed it. We want to create great results, success, wealth, and have a real impact and serve at the highest levels. However, there is often a disconnect between our thoughts and actions. We want greater wealth and higher levels of success, yet act from a place of scarcity, and that’s one of the things that really hold us back from achieving all that we want. In today’s episode, Michael Zipursky shares how you can become aware of this happening in your life so you can take steps to remedy it. He calls this the mirror effect – looking deep inside yourself and seeing if you’re exhibiting your ideal clients' characteristics. At the end of the day, if you’re creating value for your clients, then they’re going to bring great levels of value to you, too. Love the show? Subscribe, rate, review, and share! Join the Consulting Success Community today: Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jul 13, 2020 • 38min

How To Make Consulting Sales During Turbulent Times with Tony Hughes: Podcast #145

Join Michael Zipursky as he chats with Tony Hughes, a leading professional selling educator, about how adversities build resilience, achieving consulting sales success during turbulent times, and the importance of perseverance and a client-centric approach in the sales industry.
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Jul 6, 2020 • 35min

Leadership Consulting: How To Lead Your Clients As A Consultant With Melanie Parish: Podcast #144

As an organization grows, so does the need for a whole army of leadership positions that need to be filled with capable individuals who can work with independence and initiative. Leadership consulting helps people develop their management and leadership skills and thrive in fast-paced environments. Award-winning coach, speaker, consultant, and author Melanie Parish has been in this business for many years, working with organizations ranging from a Fortune 50 company to IT startups. Joining Michael Zipursky on the show, Melanie walks us through her process of acquiring clients and building relationships with them. She also talks about her latest book, The Experimental Leader, the culmination of a seven-year project built upon her rich consulting experience.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Jun 29, 2020 • 39min

Mastering The Fundamentals Of Consulting Business Development With Jim Barnish Jr.: Podcast #143

Building a successful consulting business may seem tricky for many, but that shouldn't be the case. Most of the time, what lies behind achieving that goal can be as simple as having a good understanding of the fundamentals. With the right things in place and focusing on the right areas at the right time with the right people, success could never be far off. Sharing his wisdom and experience on business development, Jim Barnish Jr., managing partner at Morgan Hill Partners, joins Michael Zipursky in today's show. From working with growth-stage companies to help them grow exponentially, Jim takes us back to the fundamentals that drive the development process towards creating a better business. He tells us about his approach to structuring deals with clients, from the crawl stage and walk stage to the run stage, and marketing and lead generation. Though basic in theory, it helps to remember that the actual process of building a successful business may still be difficult. That is why you also need to have that drive to continue against it all. Don't miss out on Jim's insights and advice in this episode.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jun 22, 2020 • 16min

Bonus: Get QUICK Results For Your Consulting Business

Many of us tend to think of success as a far-off thing. We look at it like it is only confined within the future, with a bunch of short-term goals that we still have to get through first. But what if you could actually get to your long-term and future goals faster than that?  In this episode, Michael Zipursky goes solo to share with us how you can do that with great strides. He shares how you can optimize your business model to start seeing results significantly faster. Accelerate success by getting quick results for your consulting business. Follow along to learn more from Michael in this bonus discussion. Love the show? Subscribe, rate, review, and share! Join the Consulting Success Community today: Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jun 15, 2020 • 33min

Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast # 142

When you have a successful consulting business, the first thing you learn is that you and your business always have to be top of mind. This is the importance of marketing methods in the way you do you work. Simon Cambiar is the Managing Partner at Cambiar LLC. He joins Michael Zipursky to talk about marketing methods that keep consulting businesses top of mind. Grow your business with these valuable methods and techniques that Simon discusses with Michael!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

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