Consulting Success Podcast

Consulting Success
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Jun 8, 2020 • 37min

Life-Changing Personal Branding Tips For Consultants With Martin Lindstrom :Podcast # 141

A book can be your business card, your ultimate branding tool which can help you take off in your career or business. In today’s episode, Michael Zipursky and Martin Lindstrom talk about branding tips for consultants. Martin is a brand and culture transformation expert and the Founder of Lindstrom Company. He shares his fascinating story, starting from being a 12-year old kid from Denmark hired by Lego to becoming a world-class author and branding expert. Leveraging your personal brand to grow your business depends on the team that you have. Martin shares how he works with his team when distributing, marketing, and establishing partnerships when launching books. He also talks about one of his most significant books called The Ministry of Common Sense.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Jun 1, 2020 • 39min

Designing An Irresistible Consulting Sales Presentation With Nancy Duarte: Podcast # 140

Business consultancy relies on your ability to have your audience believe that you can help them scale their businesses. An irresistible consulting sales presentation can be a powerful tool to deliver that impact. In this episode, Michael Zipursky interviews the persuasion expert and the CEO of Duarte, Inc., Nancy Duarte. Nancy, an author of five bestselling books, is also a communications expert who has been featured in Fortune, Times Magazine, and other notable publications. Hear her story about how and why she started her firm. With communication as her forte, she shares some communication advice for consultants who want to be able to convey their information in a more exciting way and in a way that gets them to take action. Listen as Nancy talks about the importance of digging data and transforming it into presentations that wows a client.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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May 25, 2020 • 14min

The 4 Sales Pipeline Stages For Consulting Businesses

In order to have a successful consulting business, you need to be able to properly evaluate your sales pipeline. This sales pipeline is divided into different phases that you must examine one by one to see if there's anything causing a bottleneck and if so, you have to be able to determine what actions to take. Michael Zipursky teaches you how to evaluate your sales pipeline. From lead to win, Michael has it all handily outlined and ready so that you can do your own assessment. Are you ready to take your business to the next level? Love the show? Subscribe, rate, review, and share! Join the Consulting Success Community today: Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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May 18, 2020 • 34min

Hiring Your First Employee as a Consulting Business With Art Snarzyk III: Podcast #139

What are the most common mistakes business owners are doing when selecting new employees? How do you match new hires to the right jobs? In this episode, Michael Zipursky has "The Turnover Terminator," Art Snarzyk III, on the show. Art is the President of InnerView Advisors, Inc. and is also an employee and management specialist. With his expertise, he shares some tips on job matching, hiring your first employee, and the core areas involved in bringing in the right talent. He also tackles marketing, generating leads and opportunities, and finding new clients for your business. Learn from Art as he dives deeper on how he wins referrals and gets the best hires. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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May 11, 2020 • 29min

How To Win Government Consulting Jobs with Abhijit Verekar: Podcast #138

The idea of working with the government can sometimes be daunting. While that is the case, it is nevertheless not impossible. In this episode, Michael Zipursky interviews Abhijit Verekar, President and CEO of Avèro Advisors—an end-to-end information technology advisory firm that works with local governments all around the US to implement new IT infrastructures and systems. Abhijit shares with us the process and techniques that enabled him to get a seat at the table. He lays down some of the tools they use to look for opportunities to work with the government sector as well as some tips on how to market them, both in the short-term and long-term sales cycles. Furthermore, Abhijit then lets us in on his biggest challenge in running the consulting business and highlights the importance of having mentors in this industry. Follow along in this conversation to learn a couple of the best practices to win consulting jobs with the government.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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May 4, 2020 • 45min

How To Find & Win Freelance Consulting Jobs with Justin Nassiri: Podcast #137

Among the many types of consulting jobs out there, freelance jobs are among the most coveted because they offer you a certain measure of freedom and independence in the way you go about things. However, these spots, coveted as they are, can also be difficult to come by because many enterprises prefer to keep consultants around. Justin Nassiri is an entrepreneur and a consultant. Together with Michael Zipursky, Justin discusses the process of finding and winning freelance consulting jobs. For many people, this could be a great direction to pivot in, so don't miss this conversation!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Apr 27, 2020 • 33min

How Consultants Can Build A Customer Loyalty Program With Adam Posner: Podcast #136

Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you. Known as The Loyalty Guy, today's guest, Adam Posner, has been an expert in this area for well over a decade. He joins host, Michael Zipursky, to discuss how consultants can build a customer loyalty program. Believing that existing customers will eventually bring the new customers in, he shares with us some ideas, principles, as well as strategies on how to care for and nurture them. He also shows diagnostics from his research reports that reveal what works best in lead generation for his business, in addition to letting us in on his research process, speaking and writing ventures, and more. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Apr 23, 2020 • 15min

BONUS: Why You Need To Lead And Act Now

Extraordinarily turbulent times force people to take measures that they normally would not. Part of being a consultant is having the foresight and flexibility for getting ahead of problems, and finding a way to make things work as they are, whatever the situation. Michael Zipursky talks about taking action during fraught times in order to find yourself on the other side stronger than ever. It's all about the mindset you place yourself in. Let Michael show you how you can be your best by acting today. Love the show? Subscribe, rate, review, and share! Join the Consulting Success Community today: Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Apr 22, 2020 • 11min

Bonus: How To Identify Prospective Buyers In Consulting

In identifying prospective buyers, you have to narrow down your choices in an efficient manner so as not to waste time, energy, and resources. In this episode, Michael Zipursky dives deep the importance of focusing on real buyers. He also addresses the question on why many people being reached out to do not convert into clients. With this, he stresses the importance of creating relationships through relaying impactful communication. Do not consider yourself as just another salesperson, someone who is trying to sell or promote, but someone looking for a partner to collaborate with and to add value. Love the show? Subscribe, rate, review, and share! Join the Consulting Success Community today: Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Apr 20, 2020 • 32min

A Digital Content Strategy that Works for Consultants with Sara Wilson: Podcast #135

With almost everyone online, the digital world has undeniably become very competitive for businesses. That is why for you to stay afloat in this day and age, you need to be on people's radar. In this episode, Michael Zipursky introduces us to Sara Wilson, the founder of SW Projects, where they craft content strategies and unique creative ideas for brands and digital publishers. Sara shares her experience and expertise with us, leading the way towards her journey of starting her own consulting business and giving out the digital content strategy that helped her reach success. She talks about the importance of writing to connect with others and nurture those relationships as well as doing speaking engagements and creating content for external publications. Start to get yourself out there strategically. Learn some key pointers on how from Sara in this conversation.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.comMentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

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