Consulting Success Podcast How To Make Consulting Sales During Turbulent Times with Tony Hughes: Podcast #145
Jul 13, 2020
Join Michael Zipursky as he chats with Tony Hughes, a leading professional selling educator, about how adversities build resilience, achieving consulting sales success during turbulent times, and the importance of perseverance and a client-centric approach in the sales industry.
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Overcoming Devastating Early Adversity
- Tony Hughes faced devastating personal and business challenges including his mother's death and business betrayals early in his career.
- Despite adversity, he committed to learning sales and eventually became a CEO and successful consultant.
Resilience Through Life's Cycles
- Life consists of cyclical seasons with ups and downs, including market corrections and global crises.
- Success depends on resilience to push through tough times and find opportunities amid challenges.
Overcome Fear; Focus on Clients
- Fear of rejection holds many back from business development, especially cold calling and follow-ups.
- Focus on clients' results instead of talking about yourself to build genuine, value-driven conversations and relationships.