

Head Heart & Boots
Floodlight Consulting Group, LLC
Want to grow your business, change lives and leave behind a legacy you can be proud of? Join us as we discuss the strategies and actionable-concepts that will equip you and your teams to do just that. You can expect weekly episodes ranging from guest focused interviews to tactical strategy sessions all focused on giving our listeners the tools they need to push the limits. https://www.floodlightgrp.com
Episodes
Mentioned books
Dec 23, 2025 • 45min
Ep 191 - "Rabbit Trails: The Last 60 Days"
In this episode of Head, Heart, and Boots, Brandon and I sit down for a raw, unfiltered look at the last 60 days - the travel, the pressure, the wins we haven’t slowed down to celebrate, and the realities of running two fast-moving companies at the same time. We talk about what it feels like when your business hits a streak of negative momentum, how long it takes to turn the ship, and why even small signs of stabilization matter more than you think.
We get into the personal side, too - the exhaustion of constant context-shifting, how hard it’s been to hold routines together, and what we’re learning about rest, recovery, and leadership when everything speeds up at once. From supporting two teams across time zones, to protecting focus, to the conversations that are shaping our 2026 planning, this is a behind-the-scenes look at the real rhythms of entrepreneurship.
Hope you enjoy.
Chris
Why You Should Listen
[00:01:20] What the last 60 days looked like inside two growing companies - and how to recognize when negative momentum starts, stops, and finally stabilizes
[00:03:49] Why celebrating wins matters (even when you’re exhausted) and how missing those moments creates long-term burnout for founders and teams
[00:07:26] The truth about routines under pressure - how travel, growth, and leadership demands quietly erode the habits that keep you grounded
[00:24:13] How “context shifting” destroys focus, drains leaders, and impacts entire organizations - and why reducing it may be the key to a healthier 2026
[00:38:47] A candid look at stress, mental resets, and the tools leaders are turning to - from saunas to silence to psychedelic therapy
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
Dec 16, 2025 • 1h 11min
Ep 190 - "From Guitars to Plumbing Franchises"
In this episode of Head, Heart, and Boots, Brandon and I sit down with Claire Carreras, a musician, comedian, fashion entrepreneur, and now co-owner of 1-Tom Plumber Austin to unpack one of the most unexpected and compelling career journeys we’ve ever featured. Claire opens up about a childhood marked by constant relocation across multiple countries, how creativity and performance became her anchor, and how those early experiences shaped the grit and resourcefulness she now brings to building service businesses.
We explore the rise and collapse of her fashion brands, the financial devastation of COVID, and what it took to rebuild her life from scratch in a new country. Claire shares the mindset shifts that helped her scale restoration and plumbing operations, the leadership lessons she brought from stages and tour vans, and her refreshingly honest view on managing people, burnout, and generational differences inside a 24/7 business.
If you’re drawn to real entrepreneurial stories, the raw ones, with bruises, resilience, and reinvention; this conversation is worth every minute.
Hope you enjoy.
Chris
Why You Should Listen...
[00:05:15] How a turbulent childhood, constant relocation, and exposure to wildly different cultures forged Claire’s resilience and leadership instincts
[00:13:03] How acting, stand-up comedy, and 15 years of international touring built the confidence, grit, and communication skills she now uses to scale home-service companies
[00:20:27] What three failed fashion businesses taught her about timing, financial risk, market collapse, and how to recover when everything falls apart
[00:28:14] Why she jumped into One-Tom Plumber after COVID wiped out her income, and how she built a 5-truck operation in months by leaning into clarity, systems, and urgency
[00:45:06] How Claire motivates teams through uncertainty, connects personally without lowering standards, and navigates generational differences around pressure and mental health
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
Dec 9, 2025 • 55min
Ep 189 - "From Feeding the 5000 to PuroClean and Plumbing"
In this episode of Head, Heart, and Boots, I sit down with Nilo Quiroz and John Villon to unpack their unlikely path from oil-and-gas engineers to running one of the fastest-growing PuroClean and 1-Tom Plumber operations in the country.
We get into how early failures shaped their mindset, why putting ego aside became the key to their partnership, and how saying yes—long before they felt ready—helped them accelerate past the typical startup grind. From feeding thousands of hurricane responders to tearing out their first flooded home with support from the franchise network, their journey is a masterclass in hustle, humility, and learning fast.
Hope you enjoy.
Chris
Why You Should Listen
[00:07:36] How two radically different personalities learned to set ego aside and build a partnership that actually works under pressure
[00:18:36] Why saying “yes” to unfamiliar work (and figuring it out later) became their biggest accelerator in the early years
[00:24:45] What their first hurricane deployment taught them about learning fast, asking for help, and leveraging a franchise network
[00:33:00] How diversification—contents, reconstruction, bio, plumbing—kept their business alive when mitigation slowed down
[00:43:45] Why they see business as a marathon, not a sprint, and how that mindset helped them survive failures and grow multiple companies
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
Dec 2, 2025 • 50min
Ep 188 - "Tap Out or Level Up - Leadership Lessons from the Mats"
In this episode of Head, Heart, and Boots, Brandon and I sit down with Alejandro to unpack what ten years inside one of the toughest jiu jitsu cultures in the country can teach us about leadership, loyalty, and personal growth. We dig into how a broken season in his life led him to a mentor who changed everything, why the Daisy Fresh laundromat became a proving ground for world class competitors, and how the same principles that shape great fighters also shape great teams.
Hope you enjoy
Chris
Why You Should Listen
[00:02:36] How one mentor’s belief and availability created lifelong loyalty and a culture people wanted to be part of
[00:11:03] What living and training in an old laundromat taught fighters about discipline, discomfort, and eliminating excuses
[00:21:00] The long, unglamorous process behind becoming a world class grappler and why consistency beats talent over time
[00:25:39] How wrestling and jiu jitsu build confidence, emotional control, and character in kids and adults alike
[00:36:05] How Alejandro revived a dead high school program by applying the same leadership principles that shaped him on the mat
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
Nov 11, 2025 • 41min
Ep 187 - "Radical Candor"
In this episode of Head, Heart, and Boots, Brandon and I dive into what Netflix got right about radical candor and how restoration leaders can use it to build healthier, faster-growing teams. We pull insights from No Rules Rules, share how we’re applying those same principles inside FP Restoration, and talk about how fear of feedback quietly kills trust, growth, and leadership potential.
hope you enjoy - Chris
Why You Should Listen
[00:03:40] How Netflix built a culture of radical candor and why it became a competitive edge
[00:10:00] What happens when leaders reward truth instead of politics
[00:18:00] How we’re using radical candor inside FP Restoration to drive real growth
[00:27:00] Creating safety and structure so your team can speak up with honesty
[00:38:00] Why someone has to go first if you want a culture built on trust
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
Oct 14, 2025 • 54min
Ep 186 - "From Chaos to Cash Flow, With Jim Emerich"
In this engaging discussion, Jim Emerich, founder of Backbone CFO and a fractional CFO expert, sheds light on transforming financial chaos into clarity for business owners. He reveals the importance of mastering cash flow to scale efficiently and why finance should be seen as a growth engine rather than a chore. Jim shares insights on designing effective incentive compensation that truly motivates teams and critiques common pitfalls like the owner's draw trap. Listeners will learn the essential differences between lifestyle businesses and those with enterprise value.
Oct 7, 2025 • 59min
Ep 185 - "The Heart Of Planning"
I’m Chris, and in this episode Brandon and I talk about what year-end planning really looks like when you stop chasing perfect dashboards and start leading with purpose. We unpack what worked for Floodlight this year, how we intentionally ran lean to leap ahead, and why your team’s buy-in depends on more than KPIs.
What We Cover
[00:01:12] Planning Q4 like an investor and how we turned red months into green growth [00:05:11] Why most leaders undervalue strategic planning and treat it like a checklist [00:08:57] Mission before metrics and how to build KPIs that actually drive vision [00:14:25] The “100 Point Week” system for sales reps and why simple wins [00:20:06] How C-suite dashboards actually work with 3 to 4 key metrics [00:31:38] Aligning sales and operations around customer experience, not just numbers [00:53:36] Tommy Mello’s story about building a dream big enough for others to fit inside it
Key Takeaways
Plan on purpose, not by habit.
Use fewer, clearer KPIs.
Simplify tracking so reps can sell, not babysit CRMs.
Make your mission about people, not profit.
Audit your own leadership because culture is the real KPI.
If you’re leading a restoration or home-service company and planning for next year, this episode is your field guide for making 2026 different.
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
Sep 30, 2025 • 27min
Ep 184 - "Not Trying To Get Political"
In this episode, Brandon and I wrestle with a tough reality: what happens when disagreement turns into dehumanization, and free speech no longer feels safe?
I share how one of my posts spiraled into thousands of views and heated comments, leaving me questioning how we’ve arrived at a place where words can provoke violence, and why leaders often stay silent. Brandon brings a veteran’s perspective on what’s at stake when we forget the sacrifice that secured our ability to speak freely.
This isn’t about politics-it’s about leadership, humanity, and protecting the freedom to have hard conversations.
-Chris
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
Sep 16, 2025 • 48min
Ep 183 - "TRT And Froyo"
Dive into the secrets of staying fit and alert in high-stress jobs. Explore the benefits of morning workouts for peak performance. Discover how creatine can enhance both muscle strength and brain energy during long shifts. Learn about innovative sleep tech to boost recovery and optimize wake-up routines. Enjoy a flexible diet approach that balances healthy eating with guilt-free indulgences. Finally, uncover the low-T treatment options and invigorating effects of exogenous ketones for sustained focus.
Sep 9, 2025 • 42min
Ep 182 - "Creating Results"
Brandon and I get real about extreme ownership in leadership - not theory, but the daily behaviors that drive results. We cover how to move a struggling team member without micromanaging, why cadence beats intention, and how sales management tools like PDI and golden hours create momentum. If you lead in restoration, construction, or home services, this is your playbook for execution.
WHY YOU SHOULD LISTEN:
[00:01:52] Extreme ownership - own outcomes, not just standards
[00:04:44] Check-ins that work - midweek nudges and fast feedback loops
[00:07:15] What you walk past - quick correction prevents drift
[00:10:23] Cadence - EOS rhythms plus mid-cycle verification
[00:12:26] Sales example - coach golden hours and first-rep awkwardness
[00:16:58] PDI - daily interaction builds momentum and confidence
[00:21:09] Force multipliers - promote leaders and give bandwidth to lead
hope you enjoy, Chris
Did you know...
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Business Health & Value Assessment
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
A Lite Valuation Of Your Business
Your Value Multiplier Per Your Industry
Health Assessment Per Our PYB Methodology
Business Value & Growth Roadmap Tailored For You
Value Acceleration Strategies
Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
Fractional Sales Leadership
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales
Commercial Sales MasterCourse
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses
Tailored Consulting & Coaching
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com
Live Training, Tools & Strategic Partnerships
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners
Why it matters for you as a listener
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.


