Head Heart & Boots Ep 173 - "Breaking Bad Financial Habits With Backbone CFO"
Brandon here. Look — I get it. Financial episodes don’t usually light people’s hair on fire. But this one? This one’s different. Chris and I sat down with Jim Emerich and Melissa Zinni from Backbone CFO — and I walked away with real answers to questions I’ve been wrestling with in my own business.
This convo was way more than spreadsheets and P&Ls. We got into the real mindset traps that keep us stuck — and the strategic moves that can unlock margin and cash flow.
Why you should listen:
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(34:42) Why business owners freeze — and how to break through indecision.
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(41:42) Controller vs. CFO — know the difference, save your business.
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(13:40) Expanding locations? Avoid the cash flow sucker punch.
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(47:43) What 20% profit actually looks like — and how to get there.
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(57:52) How one company saved $50K by ditching a bloated setup.
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(51:15) Self-insurance and group captives — the financial hacks nobody’s using.
This one’s loaded with takeaways. If you're trying to scale smart and stop leaving money on the table, don't skip it.
Thank you sponsors!
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