The Edward Show

Discover the incredible journey from an acquisition to reaching $300,000 in annual recurring revenue and 130,000 users in just two years. Dive into the 13 key strategies that fueled this growth, including a major UX redesign and savvy SEO practices. Learn how engaging directly with users and leveraging platforms like Product Hunt drove visibility. Explore the power of word-of-mouth marketing, affiliate partnerships, and cross-promotion. These insights offer valuable lessons for businesses at any stage, highlighting the importance of customer feedback and innovative marketing.

E314: Nick Leinberger's 30-day update. I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views. Here's the advice I gave before, and my new advice. #socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral. I wrote this a year ago and had a lot of fun rereading it. The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/ #digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E312: How app store optimization (ASO) works. This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store. If you want your app to rank on those, listen to this. 0:00 Introduction to ASO 1:58 Exploring ASO: Insights and Strategies 3:00 Deep Dive into Keywords for ASO 8:50 Other Factors Influencing ASO Rankings 9:48 Google Play Store Optimization and Final Thoughts #appstoreoptimization #digitalmarketing #marketing #appmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels. Before this, the Redditor was a FedEx delivery driver making $2,800/month. Now, the Redditor is full-time making rugs and doing sales with Instagram Reels. 0:00 Introduction to Making $6,000 a Month with Custom Rugs 0:13 The Power of Organic Social and Persistence 1:55 Breaking Down the Success Story 2:52 The Journey from FedEx Driver to Entrepreneur 5:52 The Strategy Behind Going Viral and Monetizing Content 8:10 Final Thoughts and Advice for Aspiring Entrepreneurs #solopreneur The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective. My bottom-of-funnel strategy for my upcoming product. How my $6 affiliate video made tens of thousands of MRR. How Videogamedunkey's bottom-of-funnel video got me to purchase Animal Well last night. What this AI language learning startup should be doing for bottom-of-funnel social. #digitalmarketing #socialmediamarketing #marketingstrategy #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous. Steal it like an artist - not like a thief. #contentmarketing #contentcreation #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Explore a groundbreaking million-dollar ad strategy that achieves a remarkable 50% close rate. Learn how a fitness coaching company thrives with only 455 YouTube subscribers, utilizing targeted ads and personalized video follow-ups. Discover the clever use of Typeform to tailor content to prospects and enhance engagement. If a deal doesn't close, potential clients receive a 24-hour discount and additional tailored videos, keeping the conversation going and the interest alive.

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying. 0:00 Introduction to Pricing Tricks and JCPenney's Fail 0:56 Deep Dive into JCPenney's Pricing Misstep 2:18 Psychological Impact of Pricing Strategies 3:46 Additional Pricing Tricks 7:36 Final Thoughts and Tips #pricingstrategy #entrepreneurship #advertising #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E306: Making $250,000/month profit breaking Meta ad rules. The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS, and his advice to people interested in copying him. This episode of the Edward Show features a deep dive into a user's success story shared on the Entrepreneur subreddit, highlighting how they bypassed Facebook's advertising restrictions to rake in $250,000 a month in profit through selling consumable goods on Shopify. The story details the user's journey of trial and error, their strategies for sourcing products and repackaging them for sale, and the ingenious methods employed to avoid Facebook's ad bans. Additionally, the podcast includes a segment from Chris Koerner on importing goods from China and offers practical advice for online selling, marketing, and avoiding potential legal issues. Episode 306 wraps up with insights on achieving trust and profitability in online marketing, underlining the importance of belief in one's product. 00:00 Unlocking Facebook's Ad Secrets for Massive Shopify Profits 00:36 The Entrepreneur's Dilemma: Success and Isolation 01:51 From $320,000 a Month to Shopify Strategies: A Deep Dive 03:14 The Art of Affiliate Marketing and Building Trust 04:29 Navigating the Complexities of Product Sourcing and Importing 07:36 Mastering Facebook Ads: Strategies and Workarounds 09:42 The Challenges of Digital Marketing and Platform Restrictions 12:38 Wrapping Up: Insights from Episode 306 of the Edward Show #blackhat #facebookads #entrepreneur #mediabuying The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/