The Edward Show

Million Dollar Ad to YouTube Nurture Funnel With 50% Close Rate

May 8, 2024
Explore a groundbreaking million-dollar ad strategy that achieves a remarkable 50% close rate. Learn how a fitness coaching company thrives with only 455 YouTube subscribers, utilizing targeted ads and personalized video follow-ups. Discover the clever use of Typeform to tailor content to prospects and enhance engagement. If a deal doesn't close, potential clients receive a 24-hour discount and additional tailored videos, keeping the conversation going and the interest alive.
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ANECDOTE

Million-Dollar Gym With Few Subscribers

  • Jay Hale's business pulls about $1M in revenue despite only ~455 YouTube subscribers.
  • Edward found this via a video titled "How He Makes 1 Million a Year Without Going Viral."
ANECDOTE

Personalized Coaching & Community Focus

  • Hale Fitness sells personalized fitness and nutrition coaching with coach-led community support.
  • The brand emphasizes CrossFit influence and tailored trainer relationships for higher-priced packages.
ADVICE

Ads To Typeform With Embedded YouTube

  • Run paid ads that lead prospects to a Typeform containing an embedded YouTube intro video and qualification questions.
  • Collect contact info, goals, challenges, urgency, then prompt prospects to book a calendar call immediately.
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