The Edward Show

E180: How to do marketing if you're a 2021 Series A funded startup running out of money. Several famous investors have said the biggest business losers of 2023 are VCs who deployed too much capital in 2021. Here's how to keep those portcos alive. Links: My free growth hacking newsletter: https://edwardsturm.com/newsletter/ My free growth hacking articles: https://edwardsturm.com/articles/ My bottom-of-funnel SEO love letter: https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ This podcast: https://edwardsturm.com/the-edward-show/ #gotomarket #startups #venturecapital #growthhacking 

E179: People overestimate what they can do in a short amount of time and underestimate what they can do in a long amount of time. #contentcreation #contentmarketing #consistency #buildinpublic

E178: I am brutally stealing other people's content, and this is what I'm seeing. Here are the results I'm getting from pillaging the creativity of others. And here's how I'm using this for my top-of-mind awareness. #contentmarketing #tiktokmarketing #growthhacking #marketing

E177: My predictions for the marketing winners and losers in 2024. #gotomarket #inboundmarketing #marketingfunnel #indiehackers

E176: Optimized my newsletter landing page for "Growth Hacking Newsletter" two days ago. The changes brought me to Page 1 of Google for the keyword within 24 hours. Exactly how I did it. And the landing page for the keyword: https://edwardsturm.com/newsletter/ #seo #searchengineoptimization #gotomarket #growthhacking

E175: Exactly how I'm doing search engine optimization right now. A bottom-of-funnel keyword I'm excited about. Why I think I can rank for it and what I'm doing to rank for it. Other SEOs don't share this stuff. I do. #gotomarket #startups #growthhacking #seo 

E174: How Dropbox got their first users and customers: the FULL story. This one has everything - fails, perseverance, guerrilla marketing vs traditional marketing, big lessons, and eventual success. This is a great go-to-market startup story. I personally learned a lot from it. I think you will, too. Thank you to Benchhacks for the article in this story: https://benchhacks.com/growthstudies/dropbox-growth-hacks.htm #ycombinator #startups #gotomarket #buildinpublic

E173: Advanced Instagram strategies for brand building in 2024.   Instagram is a great marketing channel for me, and I analyze my Instagram performance daily.   I wish I knew these things going into 2023, but at least I know them now.   #instagramhacker #growthhacking #gotomarket #growthmarketing

E172: How Udemy got its first customers.   This short story has everything: failing, manipulating investors, manipulating users, pushing through to success, cold emailing, A/B testing.   If you like guerilla tactics, this one is good.   #gotomarket #buildinpublic #startups #marketing

E171: One of the easiest ways to get repeat coverage from journalists is to show them you drive attention: clicks, views, engagement.   Here's how I'm hacking this with the TwitterX Ads Glitch so that I get more backlinks.   #seo #searchengineoptimization #linkbuilding #backlinks