The Edward Show

E305: How to succeed with founder-led sales. This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day. The most common topic was founders figuring out how to close the first set of customers in time for DD. This was Sam's advice. #ycombinator #startups #sales #andreessenhorowitz The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Exploring common mistakes in startups, lessons on marketing strategies, challenges of tech conferences and outsourcing, difficulties of providing free tiers in B2B products, and importance of work-life balance in the entrepreneurial journey.

E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style. Vilinskyy, a former Head of Design at Grammarly, does many well-performing projects and often hangs out with high-net-worth individuals. He recently successfully leveraged a small Instagram following to sell a networking course, demonstrating the efficacy of well-crafted design and targeted content. I also share insights on the simplicity and impact of regular content creation on platforms like TikTok and Instagram, emphasizing consistency and the sharing of one's work and learnings. Furthermore, the concept of the 'curious learner bias' and the importance of exponential growth in learning and audience building are discussed. This episode offers advice and motivation for content creators at any level to start leveraging their knowledge and interests to build a monetizable audience and create impactful content daily. 00:00 Celebrating The Top Designers I Worked With 00:45 Discovering Alexander Vilinskyy: A Design Genius 01:42 The Power of a Small Instagram Following 03:21 Content Creation: Making It Easy and Effective 04:59 The Infinite Scroll Experiment and Its Impact 08:12 The Curious Learner Bias: Becoming an Expert by Sharing 08:47 Building Momentum: The Daily Content Creation Journey 10:22 Paul Graham's Quote 11:53 Encouragement #startups #entrepreneurship #digitalmarketing #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm updates. "Parasite has gotten even better. Games the same, even though the players may change." "The Verge is available for Parasite SEO posts." Shoutout to Charles Floate for the quality SEO content, as always. 0:00 Introduction: The Verge Trolls Google 0:22 Explaining Domain Authority and Its Impact 1:59 The Verge's Article: A Case Study in SEO 3:11 The Humorous Approach of The Verge's Article 4:43 The Importance of Domain Authority in SEO 7:19 Strategies for Leveraging Domain Authority 9:24 Personal Approach to Boosting Domain Authority 10:24 The Bigger Picture: Domain Authority as a Game 11:44 Conclusion and Encouragement #searchengineoptimization #seo #digitalmarketing #blackhat

The podcast discusses the pitfalls of 'stealth mode' in entrepreneurship and emphasizes building in public to validate ideas early. It highlights the journey of finding effective strategies like killing one's ego, validating ideas before execution, and leveraging external resources. The episode reflects on the balance between hard and smart work, the importance of enjoying what you do, and learning from failures to build successful ventures.

E300. The reality of how people purchase products when they're not looking to convert. And how you can both: - Circumvent this with bottom-of-funnel SEO. - And optimize for this with organic social. #entrepreneurship #startups #hustle #business The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E299: Brex ran the most successful billboard campaign of any tech startup in history. Massive for inbound demand gen, near 100% brand awareness in their target market, improved outbound conversions, and more. Here is what they did and how you can do it too. #startups #ycombinator #marketing #advertising The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

Learn the secrets behind a social media posting strategy honed over 545 consecutive days. Discover practical techniques for automation, video editing, and hashtag usage to boost visibility. The discussion highlights the impact of frequent engagement on follower growth across platforms like TikTok and Instagram. Uncover innovative content transformation methods that can elevate your social media game. It's a fast-paced guide packed with actionable tips and insights for digital marketing enthusiasts.

E297: The invention nobody wanted that became one of the top-selling office products of all time. This story has everything: - Complete perseverance. It took 12 years for this to be successful. - Spinning in marketing. The ideal use case was right under the inventors' noses. - Multiple tries with marketing before dominating. And valuable marketing lessons learned. People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Legendary. #entrepreneurship #marketing #business #buildinpublic The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E296: What the CEO of Instagram says about high-frequency posting. And... How one brand new Instagram account used it to grow to 650K followers in less than two months. How another has 1.2M followers with it. And yet another got 135K followers in a month through doing it. Real followers who I know IRL. #digitalmarketing #socialmediamarketing #instagrammarketing #marketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/