E297: The invention nobody wanted that became one of the top-selling office products of all time.
This story has everything: - Complete perseverance. It took 12 years for this to be successful. - Spinning in marketing. The ideal use case was right under the inventors' noses. - Multiple tries with marketing before dominating. And valuable marketing lessons learned.
People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Legendary.
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