The Edward Show Just Reached $300,000 ARR & 130,000 Users. Here's How.
May 15, 2024
Discover the incredible journey from an acquisition to reaching $300,000 in annual recurring revenue and 130,000 users in just two years. Dive into the 13 key strategies that fueled this growth, including a major UX redesign and savvy SEO practices. Learn how engaging directly with users and leveraging platforms like Product Hunt drove visibility. Explore the power of word-of-mouth marketing, affiliate partnerships, and cross-promotion. These insights offer valuable lessons for businesses at any stage, highlighting the importance of customer feedback and innovative marketing.
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From $800K Buy To $300K ARR
- Edward recounts buying Unicorn Platform for $800,000 and inheriting 40,000 users.
- He says the product later grew to 128,000 users and reached $300,000 ARR within two years.
Canvas-Based Redesign Slashed Churn
- The team moved from page-based UX to a Notion-like canvas and removed most backlog tasks quickly.
- That redesign reportedly cut churn from double-digit rates to single-digit levels.
Try Multiple SEO Tactics Fast
- The founder tested almost every SEO tactic at once instead of a single approach.
- He optimized existing keywords, copied competitor targets, indexed pages, and pushed domain authority growth.