The Edward Show

E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardsturm.com/articles/framing-slight-shift-got-146-time-more-views/ 00:00 Introduction to Social Media Posting Strategy 01:33 Introduction to Framing Content 02:50 Case Study: The Flaming Hot Cheeto Lie 05:57 Comparing the Two Videos 08:19 The Power of Framing in Marketing 09:19 SEO and Framing 10:14 Conclusion and Final Thoughts #digitalmarketing #socialmediamarketing #contentmarketing #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seasoned professional who already has word of mouth. Once you've listened, here's my exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 My Love for Content Marketing 00:55 Daily Content Creation 02:31 Thought Experiment: The Rise of Guppy 07:18 Practical Directions to Start 10:58 Inspiring You to Create Content #contentmarketing #digitalmarketing #socialmediamarketing #entrepreneurship The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checking with desktop. The best part, this is entirely white hat. Guilt-free dessert. Listen to the episode for more. I'll also be giving a deep breakdown on my digital marketing newsletter, this Sunday. Get it here: https://edwardsturm.com/newsletter/ 00:00 Introduction: Ranking #1 on Google 00:28 Previous Discoveries: TwitterX and Instagram Glitches 02:32 The Best Opportunity: User-Generated Content 04:39 Testing the Theory: Link Echoes and Ryan Reynolds 08:07 Why This Strategy Works 12:26 Conclusion: The Future of SEO and Video Content #seo #searchengineoptimization #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I made in an hour). 00:00 Introduction and SEO Experiment Results 00:14 Insights from the Forbes Iconoclast Summit 00:59 Using Video to Rank 1 on Google Within 24 Hours of Publishing 04:10 Ryan Reynolds' Marketing Strategies 08:31 Conclusion and Final Thoughts #digitalmarketing #seo #searchengineoptimization #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results. From https://seosherpa.com/seo-experiments/ - #9 and #8. 00:00 Introduction and Overview 01:11 White Hat SEO Experiment: Linking to Other Websites 05:04 Black Hat SEO Experiment: Exact Match Anchor Text 10:21 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on TwitterX guide mentioned in the episode: https://x.com/natiakourdadze/status/1794777652257075307 00:00 Manhattan Rooftop Setup 00:32 Conversation with a Co-Founder 01:28 Personal Branding 02:40 Facing Negativity and Criticism 05:33 Strategies for Growing on TwitterX 11:10 Reflections and Podcast Journey 12:30 Conclusion and Gratitude #contentmarketing #personalbrand #digitalmarketing #thoughtleadership The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Short-form videos on platforms like TikTok and YouTube Shorts are revolutionizing SEO strategies. Surprisingly, organic Google searches are prioritizing this content, yet many SEOs hesitate to embrace it due to camera shyness. The rise of user-generated content is reshaping search results, while AI-generated material poses new challenges. The discussion dives into personal experiences and practical tips for capitalizing on these trends, showing how anyone can boost their visibility in a digital world.

E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:37 Testing the New LinkedIn Video Feature 01:25 Consistent Mobile Video Creation 03:41 My Mobile Video Creation Process 05:23 Right Time, Right Place 07:06 Future Plans #linkedinmarketing #socialmediamarketing #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out. I share how this is being done and answer everybody's top question: will this last? 00:00 Introduction 00:17 Perplexity's New Feature 02:07 SEO Tactics and Historical Examples 03:29 Perplexity Pages and Google's Response 05:54 Technical Insights and User Experiences 08:12 Long-Term Content Strategies 11:06 Conclusion and Final Thoughts #seo #searchengineoptimization #blackhat #digitalmarketing

Generative AI is set to reshape local search engine optimization in exciting ways. The discussion dives into how user behavior will shift with the rise of chatbots and AI innovations. There's also a focus on the enduring importance of data, reviews, and backlinks in crafting effective SEO strategies. The host speculates on the future role of Google in this evolving landscape. Strategies involving user-generated content are highlighted, showcasing the need for businesses to adapt their online presence.