The Edward Show

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google's biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google Algorithm Leak. 00:00 Introduction to the Google Algorithm Leak 00:39 Dan Petrovic's SEO Experiment 02:18 The Juicy Details of the Google Leak 04:10 Response to the Google Leak 06:03 Dan Petrovic's Actions 08:21 Rand Fishkin's Role 09:03 Google's Reaction and Security Measures 16:23 The Future of SEO and Search 21:14 Compact Keywords 25:06 Final Thoughts Sources shared in this podcast. Dan's article: https://dejanmarketing.com/i-have-one-thing-to-say/ Rand's article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ My article about bottom-of-funnel SEO: https://edwardsturm.com/articles/seo-down-the-funnel/ #seo #searchengineoptimization #digitalmarketing

E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with. One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content. I steal that business podcast host's initial email flow. This is the reality of the Internet. 00:00 The Dark Reality of the Internet 00:16 The Moldy Whopper Campaign 01:27 My Script Gets Stolen 03:16 Hypocrisy 07:54 Confessions of a Content Creator 12:29 The Halo Connection and Marketing Inspiration 14:16 Impersonation and AI Detection 15:25 Reflecting on a Wild Day #contentmarketing #digitalmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns. My strategy for doing in-person networking all over the world. My inbound strategy now. 00:00 Debunking the Myth of Luck 00:45 Expanding Surface Area for "Luck" 02:07 Top of Mind Awareness 03:15 Lunchclub 06:57 In-Person Networking 10:29 Creating Content 13:44 Conclusion and Final Thoughts Sources mentioned in the podcast below. My networking articles: What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years: https://edwardsturm.com/articles/three-year-networking-experiment/ Things I've Learned About Networking to Sell a Service: https://edwardsturm.com/articles/things-ive-learned-about-networking-to-sell-a-service/ How to grow on TwitterX: https://x.com/natiakourdadze/status/1794777652257075307 #networking #howtowinfriendsandinfluencepeople #salestips #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting is how to grow on Instagram in 2024. 00:00 Testing a Viral Instagram Strategy 00:49 Power of Frequent Posting 01:15 Case Study: Jun's Rapid Growth 02:04 My Personal Experiment with High Frequency Posting 02:41 Results and Insights 03:26 High Frequency Posting for Awareness 05:47 Practical Tips 07:39 Encouragement and Final Thoughts #instagrammarketing #socialmediamarketing #organicmarketing #digitalmarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate. 00:00 Introduction to Content Theft in SEO 00:57 The Unethical Practice of Content Stealing 01:27 Experiment Overview: Ranking with Duplicate Content 01:39 Google's Preference for Higher Domain Authority 03:15 The Rise of UGC Sites in SEO 05:03 SERP Hijack Experiment by Dan Petrovic 05:59 Preventing Content Hijacking 07:52 Conclusion and Final Thoughts #seo #digitalmarketing #searchengineoptimization #parasiteseo

E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money. Sylvester Stallone constantly had long-term thinking and didn't accept the short-term win that would sacrifice the long-term. 00:00 Saturday Motivation 01:46 Sylvester Stallone's Struggles 05:23 Rocky: Inspiration and Screenwriting 08:01 Stallone's Fight to Star in His Own Movie 10:55 Rocky's Success and Stallone's Triumph 11:31 Conclusion and Podcast Sign-off #successtory #motivation #business #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X. 00:00 Introduction to Airbnb's Early Marketing Tactics 00:23 Personal Take on Airbnb Marketing 01:33 The Secret Behind Airbnb's Billion-Dollar Empire 02:30 Airbnb's Craigslist Strategy Explained 04:51 Real-World Dark Marketing Examples 06:19 A Modern Marketing Success Story 09:06 Conclusion and Final Thoughts #digitalmarketing #ycombinator #startups #growthhacking The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month. He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours. This 12 hour Build in Public audience turned into his first customers upon launch of the app a few hours later. Very motivating story. Meet Louis here: https://www.starterstory.com/stories/audiopen 00:00 Introduction to a No-Code Success Story 00:39 Meet Luis Pereira: The Mind Behind AudioPen 01:40 The Journey to Building AudioPen 02:50 Building the MVP in 12 Hours 04:10 Launching AudioPen and Gaining Traction 08:48 Marketing Strategies and Customer Engagement 09:41 Current Status and Future Plans 10:40 Conclusion and Final Thoughts #buildinpublic #indiehackers #solopreneur #softwareasaservice The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments. Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/). 1. Link Echoes: How Backlinks Work Even After They Are Removed. 2. The Industry Got It Wrong. Mobilegeddon Was Huge. 3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage). 00:00 Introduction to SEO Experiments 03:36 Link Echoes: The Power of Backlinks 08:40 Mobilegeddon: The Industry Got It Wrong 12:07 Click Volume Experiment: The Impact of Clicks on Rankings 16:35 Conclusion and Final Thoughts #seo #searchengineoptimization #digitalmarketing #entrepreneurship

Explore strategies for SEO post-Google Algorithm Leak, including backlink and branding tactics. Learn about boosting SERP CTR with dividers, call-to-actions, and brand names. Dive into the fallout of the leak and navigate ethical SEO practices for long-term success.