

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Feb 9, 2024 • 10min
Why Being a Non-Native-English Speaker Can Be Advantageous
E219: Why you shouldn't use free labor. And why being a non-native-English speaker can be an advantage. Insights from the Formula One Challenge. #marketing #entrepreneurship #contentcreator #contentmarketing

Feb 8, 2024 • 9min
Link Building Hacks for a New Website
E218: Two fast, cheap, easy methods I would do to get backlinks and build SEO domain authority if I were starting a new site. #1 - Featured. I'd pay for one month at $99 and respond to one journalist query each day. https://featured.com/ #2 - SEO Kickstarter for $67. https://backl.io/directory These are low-hanging fruit for any new website. #seo #linkbuilding #SearchEngineOptimization #digitalmarketing

Feb 7, 2024 • 8min
I Had Lunch With the CTO of Uber: Hacks With Meetup.com Anybody Can Do
E217: Meetup hacks that will give you extreme leverage. I used these hacks to have lunch with Uber's CTO, schedule meetings with many more top people, and create legitimacy for my projects. Learn more growth hacks: https://edwardsturm.com/newsletter/ #growthhacking #growthhacks #networkinghacks #marketing

Feb 6, 2024 • 10min
Linkable Assets for SEO: Examples and How to Get Awareness
E216: Linkable assets for SEO. Basics, examples, how to drive awareness to them, and personal stories. Linkable assets are a fun way of doing inbound lead generation while simultaneously getting backlinks. #marketing #linkbuilding #seo #SearchEngineOptimization

Feb 5, 2024 • 10min
Advice to People Doing Daily Content
E215: My advice to all the people doing daily content, especially the ones embarking on my Formula One idea. The difference between those who are successful and those who are not is contained in this episode. Listen to this if you want to win. #contentmarketing #gotomarket #contentcreation #tiktoktips

Feb 4, 2024 • 6min
How to Do Elite Networking From Anywhere in the World
E214: How to do networking from anywhere in the world. I used this tool to meet with two international people daily while living in Ukraine during lockdowns. Many of the people I met are accomplished and impressive. #networking #digitalnomad #networkingtips #networkinghacks

Feb 3, 2024 • 9min
Zero to Formula One Influencer in 3 Months
E213: How to go from Zero to Formula One influencer in 3 months. Uses the Curious Learner bias, content automation, and the iterative process. Can be copied to other verticals. #InfluencerMarketing #contentcreation #marketing #Formula1

Feb 2, 2024 • 8min
This 5 Second Snapchat Automation Is Super Effective
E212: Anybody making mobile videos under 1-minute can have them automatically come out on Snapchat with this automation. And it's worth it. Five seconds to set up the automation. Under an hour to set up my Snapchat account and learn how the platform works. I was sleeping on Snapchat hard - I can't believe how much I missed out on. #growthhacks #growthhacking #contentmarketing #organicsocial

Feb 1, 2024 • 11min
Incorrectly Weighted Algorithms
E211: Finding an incorrectly weighted algorithm with social media, media buying, or search is one of the most exciting things in marketing. This is what happened with the TwitterX Ads Glitch and the Instagram Reels Glitch. Both of these led to exploits where listeners of the show were getting tens of millions of impressions on content for little to no money. Now, I may have found something with TikTok. This is Day 1 of having this realization and trying it. The question is, can it be predictably recreated? And if yes, how long will it exist before it is patched? #growthhacks #growthhacking #socialmediamarketing #Marketing

Jan 31, 2024 • 4min
How 16 Startups Got Traction
E210: How 16 startups got traction. Told in under 5 minutes. If you want marketing ideas for your startup or company, this will get you going. I've even used these go-to-market tactics myself. The companies mentioned in this: Superhuman OnlyFans Cameo Whoop Tinder GoPuff Snackpass Bumble Shopify Hubspot Zumper Waze Morning Brew Techcrunch DoNotPay Calm From the First1000 newsletter by Ali Abouelatta. Source: https://read.first1000.co/p/external-forces-and-inflection-points #buildinpublic #startups #ycombinator #indiehackers