The Edward Show

E209: A realization I had that will likely get me tens of millions of views on YouTube and hundreds of thousands of subscribers for very little extra effort to my existing workflow.   #contentcreation #youtubeadvice #marketing #contentautomation

E208: I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections. What this covers: - Headline - Subheadline - Main CTA - Bonus tips Credit to the Reddit post in this podcast: https://www.reddit.com/r/marketing/comments/yloawd/ive_written_copy_for_tech_companies_like_zoom/ #copywriting #copywritingtips #ycombinator #startups 

E207: How to get the attention of consumers, press, influencers, and investors when you believe you have product-market fit.   These are two schemes I have used repeatedly, which work well.   #gotomarket #startups #productmarketfit #ycombinator

E206: My 3 rules for socializing.   1. Let the other person talk more than you. 2. Don't reveal much about yourself, only the things you're most proud of. 3. Don't lie.   #networking #networkingtips #socializing #howtowinfriendsandinfluencepeople

E205: This guy claims that Quora used AI to steal his SEO content and outrank him with the same exact content. It's theft and parasite SEO rolled into one. The guy then explains how to use this to duplicate competitors' SEO content and outrank them with the same exact content. #blackhat #seo #SearchEngineOptimization #quoraseo

E204: What the professional SEO link-builders do that the amateurs don't. These are SEO considerations to make before getting press through HARO, Featured, Qwoted, various interviews, and podcasts. Do these things to maximize your keyword coverage within a niche. #linkbuilding #seo #SearchEngineOptimization #buildinpublic

E203: How I optimize for luck.   This is one of my favorite concepts.   I've optimized for luck with: 1. In-person events. 2. Calls - The Lunchclub app is amazing for this. 3. Daily content.   Luck isn't lucky.   #buildinpublic #networking #marketing #ContentCreator

E202: My 3 rules for not being effed over. 1. Be your own party; have your own mission. - This is the most important. You do everything for this mission. 2. Get the assets upfront. 3. Say no often. Don't take on many "opportunities." #careeradvice #business101 #careertips #startups

E201: Writing tricks that I've found many marketers don't know.   These are things I've learned from well over a decade of doing SEO and marketing at a high level.   They're tricks to get people to click, become indoctrinated, and share.   The article referenced in the podcast: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/   #copywriting #MarketingTips #writingtips #buildinpublic

E200: How new companies can hack credibility to: - Get press logos from the biggest publishers. - Get client logos from the biggest clients. All without even contacting the publishers and clients. #startups #gotomarket #publicrelations #conversionrateoptimization