The Edward Show

E334: I share some of my favorite ways to get press for a tech product. These are methods I've done myself. They include: Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO. 0:00 Overview 1:12 Press Releases 3:43 Featured and Inbound 5:31 Going Viral with Journalists 6:53 Dark PR Tactics 9:26 Launch Strategies 12:07 Final Thoughts #startups #saas #digitalmarketing #ycombinator The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E333: How to grow fast on TwitterX in 2024. 32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter. Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307 0:00 Consistency on Sunday 0:40 Today's Topic: Growing on TwitterX 1:32 Natia Kurdadze's 32 Tips for TwitterX Growth 2:20 Boosting Engagement and Visibility 3:44 Algorithm Training 5:15 Content Creation and Maximizing Reach 7:06 Conclusion #twitter #twitterx #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time. The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization. Here's the true story of how it went down. 0:00 Introduction: A Tale of SEO, Millions, and Vengeance 1:09 Meet Rand Fishkin: The SEO Pioneer 3:31 The Click Experiment: Unveiling Google's Secrets 4:30 The 2014 Click Test: A Turning Point 6:42 Recreating the Experiment: The World Cup Test 8:27 Google's Denial and Rand's Persistence 12:22 The Leak: Exposing Google's Secrets 14:13 Rand's Vengeance: A Decade in the Making 17:32 Conclusion: The Biggest Google Leak and Final Thoughts #seo #searchengineoptimization #digitalmarketing #technews

E331: Reactions to the Google Algorithm Leak. Is it good to keep looking at Google documentation regarding basic SEO best practices? + Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak. 0:00 Google's Reputation Scoring 0:55 Schema 4:41 How to Move Forward on 14,000 Factors8:02 Successful SEO Implementations in Light of the Leak #seo #searchengineoptimization #digitalmarketing #googlealgorithmleak

E330: How the Google algorithm leak happened. Why the SEO who shared it with Rand was triggered into sharing it. Takeaways. Also.... exact language for doing parasite SEO. 0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO Advice and Final Thoughts 11:38 Where I'm Recording #seo #searchengineoptimization #digitalmarketing #startups

E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered. Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday. 0:00 Biggest Google Leak Ever: 14,000 Ranking Factors 1:07 SEO Community Reactions: Stupid or Smart? 1:42 Think Like an Algorithm Designer 3:05 Parasite SEO 6:06 Compact Keywords 7:17 Importance of Search Intent 10:44 Lessons from the Leak 12:55 Old Twitter's Lazy Algorithm 15:15 Conclusion and Final Thoughts #seo #searchengineoptimization #digitalmarketing

E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever. Here is what has been learned from the leak and how it happened. People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate. 1:24 Insights and surprises 5:59 The controversial Google API content warehouse leak 7:26 Rand Fishkin's deep dive: Analyzing the Google search API documents 26:50 Strategic takeaways for marketers 34:19 Reflections on the Google leak and its implications #SEO #searchengineoptimization #digitalmarketing #google

E327: Something I believe in my heart of hearts... Which I wish I realized sooner... Time smooths out all rough edges with brand. But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand. Here are 4 stories where time smoothed out my mistakes. 0:00 Persistence in Branding 0:59 Marathon vs. Sprint: 1:33 Learning from Flops: A Personal Story of Resilience 6:24 SEO and Social Media Pay Offs 9:57 Giving It Time 11:55 It's Worth It #brandbuilding #marketing #digitalmarketing #entrepreneurship The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E326: The story of how I met a founding member of Uber in a $30 million Tribeca penthouse. And the story of getting recommendations on my LinkedIn when first setting it up. Premise: there's so much more to leverage than most people realize, and the rare instances where I do realize what I have at my disposal, I'm able to do nice things, such as meeting a founder of Uber in this crazy 6,300 sq ft penthouse. 00:00 Creative Thinking 00:25 LinkedIn Success to a $30M Penthouse 00:48 Starting an Agency and Going into Crypto 02:05 The Biggest Ethereum Meetup in the World 03:57 Meeting a Founding Member of Uber 06:41 Resourcefulness: Overcoming Challenges with LinkedIn 09:47 Value of Leveraging What You Have 10:55 Your Opportunities #networking #howtowinfriendsandinfluencepeople The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E325: How to do SEO for a site using a mix of user-generated content (UGC) and AI - along with programmatic SEO. This is an above-average technical SEO episode, but what I share will be valuable for anybody working on this. Key lessons: Focus on a clear information architecture. Make each page no more than 3-4 clicks from the home page. Use a separate sitemap for UGC pages that are not too thin. Use server-side rendering. #seo #searchengineoptimization #technicalseo #buildinpublic The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/