The Edward Show Using TikTok to Rank #1 on Google
Jun 18, 2024
Short-form videos on platforms like TikTok and YouTube Shorts are revolutionizing SEO strategies. Surprisingly, organic Google searches are prioritizing this content, yet many SEOs hesitate to embrace it due to camera shyness. The rise of user-generated content is reshaping search results, while AI-generated material poses new challenges. The discussion dives into personal experiences and practical tips for capitalizing on these trends, showing how anyone can boost their visibility in a digital world.
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Search Is Favoring User-Generated Content
- Google is massively boosting user-generated content in search results across forums and short videos.
- Edward Sturm highlights this as a major shift in what Google chooses to surface.
AI Content Has Eroded Blog Trust
- Edward argues AI-generated blog content has lowered Google's trust in long-form articles.
- He suggests this distrust helps forums and short videos outrank traditional blogs.
My Videos Started Ranking On Google
- Edward describes making short vertical videos and later finding his own videos at the top of Google search results.
- He noticed this pattern repeatedly across many searches and creators.