

How Generative AI Will Change Local SEO
Jun 14, 2024
Generative AI is set to reshape local search engine optimization in exciting ways. The discussion dives into how user behavior will shift with the rise of chatbots and AI innovations. There's also a focus on the enduring importance of data, reviews, and backlinks in crafting effective SEO strategies. The host speculates on the future role of Google in this evolving landscape. Strategies involving user-generated content are highlighted, showcasing the need for businesses to adapt their online presence.
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AI-Created Product Images
- Edward describes Everart AI (Pietro Skirano) creating realistic product images for brands.
- He notes the company charges enterprise clients about $1,000/month for those image services.
Images Will Drive Local SEO Wins
- Edward predicts there will soon be no excuse for bad images on local SEO listings.
- Listings with many high-quality images (some AI-generated) will gain advantage in search results.
Maps Plus Chatbots, Not Replacement
- Edward expects maps to remain the preferred interface but augmented by chatbots.
- He predicts chatbots will use machine vision on listing photos to answer specific local queries.