

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

May 31, 2024 • 14min
Reactions to the Google Algorithm Leak
E331: Reactions to the Google Algorithm Leak. Is it good to keep looking at Google documentation regarding basic SEO best practices? + Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak. 0:00 Google's Reputation Scoring 0:55 Schema 4:41 How to Move Forward on 14,000 Factors8:02 Successful SEO Implementations in Light of the Leak #seo #searchengineoptimization #digitalmarketing #googlealgorithmleak

May 30, 2024 • 12min
How & Why the Google Algorithm Leak Happened
E330: How the Google algorithm leak happened. Why the SEO who shared it with Rand was triggered into sharing it. Takeaways. Also.... exact language for doing parasite SEO. 0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO Advice and Final Thoughts 11:38 Where I'm Recording #seo #searchengineoptimization #digitalmarketing #startups

May 29, 2024 • 16min
Google Algorithm Leak: Why So Many SEOs Have Suffered
E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered. Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday. 0:00 Biggest Google Leak Ever: 14,000 Ranking Factors 1:07 SEO Community Reactions: Stupid or Smart? 1:42 Think Like an Algorithm Designer 3:05 Parasite SEO 6:06 Compact Keywords 7:17 Importance of Search Intent 10:44 Lessons from the Leak 12:55 Old Twitter's Lazy Algorithm 15:15 Conclusion and Final Thoughts #seo #searchengineoptimization #digitalmarketing

May 28, 2024 • 35min
Google Algorithm Leak: 14,000 Google Search Ranking Factors in Google’s Biggest Leak Ever
E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever. Here is what has been learned from the leak and how it happened. People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate. 1:24 Insights and surprises 5:59 The controversial Google API content warehouse leak 7:26 Rand Fishkin's deep dive: Analyzing the Google search API documents 26:50 Strategic takeaways for marketers 34:19 Reflections on the Google leak and its implications #SEO #searchengineoptimization #digitalmarketing #google

May 27, 2024 • 12min
Time Smooths Out Rough Edges With Brand
E327: Something I believe in my heart of hearts... Which I wish I realized sooner... Time smooths out all rough edges with brand. But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand. Here are 4 stories where time smoothed out my mistakes. 0:00 Persistence in Branding 0:59 Marathon vs. Sprint: 1:33 Learning from Flops: A Personal Story of Resilience 6:24 SEO and Social Media Pay Offs 9:57 Giving It Time 11:55 It's Worth It #brandbuilding #marketing #digitalmarketing #entrepreneurship The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

May 26, 2024 • 11min
Meeting a Founding Member of Uber in a $30 Million Dollar Tribeca Penthouse
E326: The story of how I met a founding member of Uber in a $30 million Tribeca penthouse. And the story of getting recommendations on my LinkedIn when first setting it up. Premise: there's so much more to leverage than most people realize, and the rare instances where I do realize what I have at my disposal, I'm able to do nice things, such as meeting a founder of Uber in this crazy 6,300 sq ft penthouse. 00:00 Creative Thinking 00:25 LinkedIn Success to a $30M Penthouse 00:48 Starting an Agency and Going into Crypto 02:05 The Biggest Ethereum Meetup in the World 03:57 Meeting a Founding Member of Uber 06:41 Resourcefulness: Overcoming Challenges with LinkedIn 09:47 Value of Leveraging What You Have 10:55 Your Opportunities #networking #howtowinfriendsandinfluencepeople The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

May 25, 2024 • 12min
SEO for User Generated Content (UGC) and AI Content (Heavy Technical SEO)
E325: How to do SEO for a site using a mix of user-generated content (UGC) and AI - along with programmatic SEO. This is an above-average technical SEO episode, but what I share will be valuable for anybody working on this. Key lessons: Focus on a clear information architecture. Make each page no more than 3-4 clicks from the home page. Use a separate sitemap for UGC pages that are not too thin. Use server-side rendering. #seo #searchengineoptimization #technicalseo #buildinpublic The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

May 24, 2024 • 10min
This girl is pulling in $1M MONTHLY from TikTok
E324: How Strawberrymilkmob makes $1M MONTHLY from TikTok. Showing her products and her videos selling her products. Mega shout to @maverickecom for the content. 0:00 TikTok's Million-Dollar Secrets 1:13 Personal Branding and Product Placement 4:17 The Infinite Game: Building Brand Integrity 6:45 Analyzing Profits and the Impact of Content Strategy 9:56 Final Insights and Success #contentmarketing #tiktokmarketing #instagrammarketing #ecommerce The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

May 23, 2024 • 16min
I Missed an Entire Year of Instagram Growth and How You Can Avoid This
E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this. Then, what happened when I started growing, how life changed, and finally my growth now. 0:00 The Start of My Instagram Journey 0:37 Cross-Platform Content Sharing 2:50 WTF, Instagram Isn't Growing But TikTok Is 4:42 The Turning Point 7:00 Manual Uploading and Instagram Algorithm Glitches 9:51 Embracing Visibility: Overcoming Social Hesitations 14:12 Overall Lessons 15:41 Persistence and Growth #instagrammarketing #daytradingattention #contentmarketing #digitalmarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

May 22, 2024 • 7min
My Call With Forbes’ Head of Events Last Night
E322: My call with Forbes' Head of Events, Brett Cohen, last night. #contentmarketing #digitalmarketing #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/