The Edward Show

E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money. Sylvester Stallone constantly had long-term thinking and didn't accept the short-term win that would sacrifice the long-term. 00:00 Saturday Motivation 01:46 Sylvester Stallone's Struggles 05:23 Rocky: Inspiration and Screenwriting 08:01 Stallone's Fight to Star in His Own Movie 10:55 Rocky's Success and Stallone's Triumph 11:31 Conclusion and Podcast Sign-off #successtory #motivation #business #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X. 00:00 Introduction to Airbnb's Early Marketing Tactics 00:23 Personal Take on Airbnb Marketing 01:33 The Secret Behind Airbnb's Billion-Dollar Empire 02:30 Airbnb's Craigslist Strategy Explained 04:51 Real-World Dark Marketing Examples 06:19 A Modern Marketing Success Story 09:06 Conclusion and Final Thoughts #digitalmarketing #ycombinator #startups #growthhacking The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month. He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours. This 12 hour Build in Public audience turned into his first customers upon launch of the app a few hours later. Very motivating story. Meet Louis here: https://www.starterstory.com/stories/audiopen 00:00 Introduction to a No-Code Success Story 00:39 Meet Luis Pereira: The Mind Behind AudioPen 01:40 The Journey to Building AudioPen 02:50 Building the MVP in 12 Hours 04:10 Launching AudioPen and Gaining Traction 08:48 Marketing Strategies and Customer Engagement 09:41 Current Status and Future Plans 10:40 Conclusion and Final Thoughts #buildinpublic #indiehackers #solopreneur #softwareasaservice The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments. Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/). 1. Link Echoes: How Backlinks Work Even After They Are Removed. 2. The Industry Got It Wrong. Mobilegeddon Was Huge. 3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage). 00:00 Introduction to SEO Experiments 03:36 Link Echoes: The Power of Backlinks 08:40 Mobilegeddon: The Industry Got It Wrong 12:07 Click Volume Experiment: The Impact of Clicks on Rankings 16:35 Conclusion and Final Thoughts #seo #searchengineoptimization #digitalmarketing #entrepreneurship

Explore strategies for SEO post-Google Algorithm Leak, including backlink and branding tactics. Learn about boosting SERP CTR with dividers, call-to-actions, and brand names. Dive into the fallout of the leak and navigate ethical SEO practices for long-term success.

E334: I share some of my favorite ways to get press for a tech product. These are methods I've done myself. They include: Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO. 0:00 Overview 1:12 Press Releases 3:43 Featured and Inbound 5:31 Going Viral with Journalists 6:53 Dark PR Tactics 9:26 Launch Strategies 12:07 Final Thoughts #startups #saas #digitalmarketing #ycombinator The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E333: How to grow fast on TwitterX in 2024. 32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter. Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307 0:00 Consistency on Sunday 0:40 Today's Topic: Growing on TwitterX 1:32 Natia Kurdadze's 32 Tips for TwitterX Growth 2:20 Boosting Engagement and Visibility 3:44 Algorithm Training 5:15 Content Creation and Maximizing Reach 7:06 Conclusion #twitter #twitterx #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time. The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization. Here's the true story of how it went down. 0:00 Introduction: A Tale of SEO, Millions, and Vengeance 1:09 Meet Rand Fishkin: The SEO Pioneer 3:31 The Click Experiment: Unveiling Google's Secrets 4:30 The 2014 Click Test: A Turning Point 6:42 Recreating the Experiment: The World Cup Test 8:27 Google's Denial and Rand's Persistence 12:22 The Leak: Exposing Google's Secrets 14:13 Rand's Vengeance: A Decade in the Making 17:32 Conclusion: The Biggest Google Leak and Final Thoughts #seo #searchengineoptimization #digitalmarketing #technews

E331: Reactions to the Google Algorithm Leak. Is it good to keep looking at Google documentation regarding basic SEO best practices? + Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak. 0:00 Google's Reputation Scoring 0:55 Schema 4:41 How to Move Forward on 14,000 Factors8:02 Successful SEO Implementations in Light of the Leak #seo #searchengineoptimization #digitalmarketing #googlealgorithmleak

E330: How the Google algorithm leak happened.   Why the SEO who shared it with Rand was triggered into sharing it.   Takeaways.   Also.... exact language for doing parasite SEO.   0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO Advice and Final Thoughts 11:38 Where I'm Recording   #seo #searchengineoptimization #digitalmarketing #startups