The Edward Show

Short-form videos on platforms like TikTok and YouTube Shorts are revolutionizing SEO strategies. Surprisingly, organic Google searches are prioritizing this content, yet many SEOs hesitate to embrace it due to camera shyness. The rise of user-generated content is reshaping search results, while AI-generated material poses new challenges. The discussion dives into personal experiences and practical tips for capitalizing on these trends, showing how anyone can boost their visibility in a digital world.

E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:37 Testing the New LinkedIn Video Feature 01:25 Consistent Mobile Video Creation 03:41 My Mobile Video Creation Process 05:23 Right Time, Right Place 07:06 Future Plans #linkedinmarketing #socialmediamarketing #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out. I share how this is being done and answer everybody's top question: will this last? 00:00 Introduction 00:17 Perplexity's New Feature 02:07 SEO Tactics and Historical Examples 03:29 Perplexity Pages and Google's Response 05:54 Technical Insights and User Experiences 08:12 Long-Term Content Strategies 11:06 Conclusion and Final Thoughts #seo #searchengineoptimization #blackhat #digitalmarketing

Generative AI is set to reshape local search engine optimization in exciting ways. The discussion dives into how user behavior will shift with the rise of chatbots and AI innovations. There's also a focus on the enduring importance of data, reviews, and backlinks in crafting effective SEO strategies. The host speculates on the future role of Google in this evolving landscape. Strategies involving user-generated content are highlighted, showcasing the need for businesses to adapt their online presence.

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google Algorithm Leak. 00:00 Introduction to the Google Algorithm Leak 00:39 Dan Petrovic's SEO Experiment 02:18 The Juicy Details of the Google Leak 04:10 Response to the Google Leak 06:03 Dan Petrovic's Actions 08:21 Rand Fishkin's Role 09:03 Google's Reaction and Security Measures 16:23 The Future of SEO and Search 21:14 Compact Keywords 25:06 Final Thoughts Sources shared in this podcast. Dan’s article: https://dejanmarketing.com/i-have-one-thing-to-say/ Rand’s article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ My article about bottom-of-funnel SEO: https://edwardsturm.com/articles/seo-down-the-funnel/ #seo #searchengineoptimization #digitalmarketing

E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with. One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content. I steal that business podcast host's initial email flow. This is the reality of the Internet. 00:00 The Dark Reality of the Internet 00:16 The Moldy Whopper Campaign 01:27 My Script Gets Stolen 03:16 Hypocrisy 07:54 Confessions of a Content Creator 12:29 The Halo Connection and Marketing Inspiration 14:16 Impersonation and AI Detection 15:25 Reflecting on a Wild Day #contentmarketing #digitalmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns. My strategy for doing in-person networking all over the world. My inbound strategy now. 00:00 Debunking the Myth of Luck 00:45 Expanding Surface Area for "Luck" 02:07 Top of Mind Awareness 03:15 Lunchclub 06:57 In-Person Networking 10:29 Creating Content 13:44 Conclusion and Final Thoughts Sources mentioned in the podcast below. My networking articles: What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years: https://edwardsturm.com/articles/three-year-networking-experiment/ Things I’ve Learned About Networking to Sell a Service: https://edwardsturm.com/articles/things-ive-learned-about-networking-to-sell-a-service/ How to grow on TwitterX: https://x.com/natiakourdadze/status/1794777652257075307 #networking #howtowinfriendsandinfluencepeople #salestips #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting is how to grow on Instagram in 2024. 00:00 Testing a Viral Instagram Strategy 00:49 Power of Frequent Posting 01:15 Case Study: Jun's Rapid Growth 02:04 My Personal Experiment with High Frequency Posting 02:41 Results and Insights 03:26 High Frequency Posting for Awareness 05:47 Practical Tips 07:39 Encouragement and Final Thoughts #instagrammarketing #socialmediamarketing #organicmarketing #digitalmarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate. 00:00 Introduction to Content Theft in SEO 00:57 The Unethical Practice of Content Stealing 01:27 Experiment Overview: Ranking with Duplicate Content 01:39 Google's Preference for Higher Domain Authority 03:15 The Rise of UGC Sites in SEO 05:03 SERP Hijack Experiment by Dan Petrovic 05:59 Preventing Content Hijacking 07:52 Conclusion and Final Thoughts #seo #digitalmarketing #searchengineoptimization #parasiteseo

E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money. Sylvester Stallone constantly had long-term thinking and didn't accept the short-term win that would sacrifice the long-term. 00:00 Saturday Motivation 01:46 Sylvester Stallone's Struggles 05:23 Rocky: Inspiration and Screenwriting 08:01 Stallone's Fight to Star in His Own Movie 10:55 Rocky's Success and Stallone's Triumph 11:31 Conclusion and Podcast Sign-off #successtory #motivation #business #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/