The Edward Show

Experienced LinkedIn growth expert Matt Barker shares his journey from 4,000 to 143,000 followers. Topics include best LinkedIn practices, earning the 'LinkedIn Top Voice Badge' in 5 days, and key strategies for growing followers on LinkedIn through engaging posts and networking.

Learn how to conquer writer's block and enhance content creation with tactics shared in this podcast. From drawing inspiration from everyday sources to uncovering viral tweet ideas, this episode offers valuable insights for digital marketers and content creators.

E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences between LinkedIn and TwitterX, and best practices for posting to LinkedIn, X, Instagram Reels, and TikTok. Tons of insights in this one. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Avni Barman 01:05 LinkedIn Top Voice and Content Strategy 02:23 Insights on Growth 03:42 LinkedIn vs. Instagram: Content Strategies 05:55 Rating Audience Value: Instagram, Email, TikTok, X, and LinkedIn 07:47 The Reply Guy Strategy on X 09:53 Mastering Instagram Growth 11:52 Conclusion and Final Thoughts #newslettermarketing #digitalmarketing #socialmediamarketing #linkedinmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge partnerships with some of the biggest tech companies. She's also grown her LinkedIn to 25,000 followers. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Introduction to Avni Barman 00:24 Avni's Marketing Success and Loyal Followers 01:22 Consistency in Newsletters 03:24 Growing a Newsletter: Strategies and Challenges 05:15 Social Media for Newsletter Growth 09:08 LinkedIn Strategies 13:13 Abundance Mindset 18:03 Conclusion and Final Thoughts #newslettermarketing #digitalmarketing #socialmediamarketing #linkedinmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardsturm.com/articles/framing-slight-shift-got-146-time-more-views/ 00:00 Introduction to Social Media Posting Strategy 01:33 Introduction to Framing Content 02:50 Case Study: The Flaming Hot Cheeto Lie 05:57 Comparing the Two Videos 08:19 The Power of Framing in Marketing 09:19 SEO and Framing 10:14 Conclusion and Final Thoughts #digitalmarketing #socialmediamarketing #contentmarketing #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seasoned professional who already has word of mouth. Once you've listened, here's my exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 My Love for Content Marketing 00:55 Daily Content Creation 02:31 Thought Experiment: The Rise of Guppy 07:18 Practical Directions to Start 10:58 Inspiring You to Create Content #contentmarketing #digitalmarketing #socialmediamarketing #entrepreneurship The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checking with desktop. The best part, this is entirely white hat. Guilt-free dessert. Listen to the episode for more. I'll also be giving a deep breakdown on my digital marketing newsletter, this Sunday. Get it here: https://edwardsturm.com/newsletter/ 00:00 Introduction: Ranking #1 on Google 00:28 Previous Discoveries: TwitterX and Instagram Glitches 02:32 The Best Opportunity: User-Generated Content 04:39 Testing the Theory: Link Echoes and Ryan Reynolds 08:07 Why This Strategy Works 12:26 Conclusion: The Future of SEO and Video Content #seo #searchengineoptimization #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I made in an hour). 00:00 Introduction and SEO Experiment Results 00:14 Insights from the Forbes Iconoclast Summit 00:59 Using Video to Rank 1 on Google Within 24 Hours of Publishing 04:10 Ryan Reynolds' Marketing Strategies 08:31 Conclusion and Final Thoughts #digitalmarketing #seo #searchengineoptimization #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/  

E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results. From https://seosherpa.com/seo-experiments/ - #9 and #8. 00:00 Introduction and Overview 01:11 White Hat SEO Experiment: Linking to Other Websites 05:04 Black Hat SEO Experiment: Exact Match Anchor Text 10:21 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on TwitterX guide mentioned in the episode: https://x.com/natiakourdadze/status/1794777652257075307 00:00 Manhattan Rooftop Setup 00:32 Conversation with a Co-Founder 01:28 Personal Branding 02:40 Facing Negativity and Criticism 05:33 Strategies for Growing on TwitterX 11:10 Reflections and Podcast Journey 12:30 Conclusion and Gratitude #contentmarketing #personalbrand #digitalmarketing #thoughtleadership The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/