The Edward Show

E368: LinkedIn video is getting prioritized in the main feed. Things people DON’T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing software (I used to only use the native TikTok app). - A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on the selfie camera of an iPhone 8). - More than five minutes a day. I've gotten hundreds of millions of views with business and marketing videos shot on the selfie camera of an iPhone 8 and edited in the TikTok app in a couple of minutes. An easy way to start taking advantage of LinkedIn’s priority on video if you don’t want *most of your existing followers to see you learning how to make video: 1. Create a company page. 2. Set up an automation with https://reusevideo.com/ so that your videos come out everywhere (including your company page). This is what I use. 3. That’s it. Your videos will take advantage of LinkedIn prioritizing visibility with video - while not deluging your existing following. Everything you need to know about LinkedIn's new video prioritization: https://edwardsturm.com/articles/linkedin-video-organic-prioritization/ 00:00 Introduction to LinkedIn Posting Frequency 00:06 Analyzing Influencers' Posting Habits 00:53 High Frequency Posting Strategy 01:35 Gary Vaynerchuk's LinkedIn Strategy 02:03 Universal Social Media Rules 02:48 The Importance of Reposting Content 03:43 My LinkedIn Posting Strategy 03:53 Content Creation and Improvement 05:41 Content Automation Tools 07:46 Switching to Personal LinkedIn for Better Reach 13:57 Final Thoughts #linkedintips #linkedinmarketing #digitalmarketing #socialmediamarketing The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/

E367: Keywords within striking distance. Here’s how to increase your rankings for them. Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages). See which pages are ranking for these keywords. Expand your sections in these pages. Write more. Go as in-depth as is necessary on these keywords within that page. You don’t have to add an essay’s worth, but a few paragraphs. If you’re not directly using the keyword, make sure you use it. Proofread. Always proofread. Then submit your changes to Google Search Console. For more: The 20% of SEO that matters - https://edwardsturm.com/articles/pareto-seo/ 00:00 Using Google Search Console for Keyword Insights 00:13 Keywords Within Striking Distance 00:21 Expanding Content for Better Rankings 00:28 Example: Targeting 'Podcast History' Keyword 00:37 Steps to Optimize Content 00:55 Why This Works 01:21 Recording from the Airport 01:57 Final Thoughts #seo #searchengineoptimization #digitalmarketing #inboundmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market. This exploits a few things: - Google is prioritizing UGC content in search. - SEO in languages other than English is way less competitive. - Video in languages other than English is also way less competitive. - AI lip dubbing technology is fairly new. - It’s fairly new that it’s so easy to grow a brand with short-form vertical video. My video posting guide (my exact social media posting strategy): https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 A Game-Changing SEO Hack 00:45 Google's UGC Prioritization 01:36 My Successes 02:35 Relevant Keywords 02:57 Step-by-Step Guide to Implementing the Hack 03:32 Translating 05:09 AI for Multilingual Content 06:10 Why This Hack is a Game Changer 07:53 TLDR Summary of the Hack 09:01 Conclusion and Sign-Off #seo #internationalseo #contentmarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Reflecting on a year of daily podcasting, the host shares insights on covering trending topics, utilizing SEO, creating video thumbnails, editing for better quality, and the importance of consistency in podcast marketing.

E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Satellite Networks in SEO are, what they require, whether they’re worthwhile, and alternatives to them. If you’re interested in black hat digital marketing, this episode is for you. 00:00 Kyiv 01:06 Black Hat Katya 02:41 Discovering Satellite Networks 03:15 The Complexities of Satellite Networks 05:29 Viability of Satellite Networks 08:57 Alternative Strategies to Satellite Networks 12:57 Building Brand Equity #blackhat #digitalmarketing #seo #linkbuilding

Discover how LinkedIn's algorithm is now favoring short-form videos, leading to increased engagement and visibility. Learn about the surprising effects of deleting videos on TikTok and how it impacts your reach. Explore the dramatic growth Avni Barman experienced on Instagram, skyrocketing from 60,000 to 80,000 followers in just one day. Tune in for insider tips on harnessing social media strategies for boosted traction!

E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentiment analysis. The Chrome Extensions ↓ Return YouTube Dislike: https://chromewebstore.google.com/detail/return-youtube-dislike/gebbhagfogifgggkldgodflihgfeippi?hl=en MozBar: https://chromewebstore.google.com/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en Grammarly: https://chromewebstore.google.com/detail/grammarly-ai-writing-and/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en News Feed Eradicator: https://chromewebstore.google.com/detail/news-feed-eradicator/fjcldmjmjhkklehbacihaiopjklihlgg?hl=en Tweet Hunter X: https://chromewebstore.google.com/detail/tweet-hunter-x-sidebar-fo/amoldiondpmjdnllknhklocndiibkcoe?hl=en Yesware: https://chromewebstore.google.com/detail/yesware-sales-engagement/gkjnkapjmjfpipfcccnjbjcbgdnahpjp?hl=en Lusha: https://chromewebstore.google.com/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna?hl=en 00:00 Introduction: Must-Have Chrome Extensions for Marketers 00:26 Extension #1: Return YouTube Dislike 01:52 Extension #2: MozBar 04:15 Extension #3: Grammarly 04:55 Extension #4: News Feed Eradicator 05:20 Extension #5: Tweet Hunter 06:12 Extension #6: Yesware 06:47 Extension #7: Lusha 08:17 Conclusion: Recap and Final Thoughts #digitalmarketing #productivity #marketing #buildinpublic The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E361: People are gaming local SEO with this Google Business Profile hack. BUT… it’s super dangerous. While it can get big results for a services-based business, it can also get an account banned. AND… it can even be used to mess with competitors. I’m not advocating this, but this is what’s trending in the world of SEO. So it’s important to know about. As mentioned in the episode, here’s Darren Shaw’s post sharing this: https://x.com/DarrenShaw_/status/1806342610514264333 00:00 Episode Context 00:36 The Controversial Google Maps Hack 00:53 Step-by-Step Guide to the Hack 02:03 Risks and Community Reactions 04:24 The Reality of This Hack Against Opponents 05:58 Conclusion and Sign-Off #localseo #blackhat #seo #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E360: Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for right now? Memes, of course. People are using this new technology to transform popular memes. Meme A goes in and transforms into Meme B. Here’s where the marketing opportunity lies. Use these in your product videos, your socials, and anywhere you want to get extra retention. Transform memes into images of your brand. Or transform memes into symbolic images to make a point. These videos are not yet played out, so now’s the best time to use this. Now is when you will get extra retention and engagement. Keyframes from Luma AI: https://www.luma-ai.com/luma-keyframes/ 00:00 A Unique Social Media Opportunity 00:29 Moving Memes 01:19 Dream Machine for Marketing 04:09 SEO Strategies with Moving Memes 07:08 Conclusion and Final Thoughts #contentmarketing #socialmediamarketing #marketingstrategy #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode will save you time. If you're launching a mobile app, this episode will also save you time. In addition to Build in Public TwitterX post types that get engagement, there are insights about running Meta and TikTok ads to mobile apps. I also share Ryan Reynolds' storytelling-centric marketing strategy and ideas on how to use that in your own marketing. Alain's TwitterX: https://x.com/alainhere My TwitterX: https://x.com/showprogress Alain's app: https://lunelearning.com/ Ryan Reynolds' Storytelling Marketing Strategy: https://www.instagram.com/reel/C8dcmUSNnGV/ My YouTube about launching a huge brand with storytelling: https://youtu.be/J8BOzpSHL8Y 00:00 Introduction to Alain Goldman and Lune Learning 00:13 Building in Public 01:11 Alain's TwitterX Success and Strategies 01:55 Engagement Tactics and Community Building 04:33 Challenges and Insights in Build in Public 17:33 Storytelling in Marketing 24:07 Conclusion and Final Thoughts #startups #digitalmarketing #mobilemarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/