The Edward Show

Edward Sturm
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May 22, 2024 • 7min

My Call With Forbes’ Head of Events Last Night

E322: My call with Forbes' Head of Events, Brett Cohen, last night. #contentmarketing #digitalmarketing #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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May 21, 2024 • 12min

Automating #Buildinpublic Updates

E321: Automating #buildinpublic updates. How to build an audience on X without putting in much extra effort. 0:00 Welcome 0:48 Why Build in Public 2:26 Automating Build In Public Updates: How To 5:43 Power of Community and Inspiration 7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored 10:57 Conclusion: The Benefits of Building in Public and Automation #digitalmarketing #solopreneur #indiehackers The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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May 20, 2024 • 9min

Making a Viral TwitterX Post to Sell Accounting Software

E320: How Codie Sanchez made accounting software entertaining. Most people are doing social media content marketing wrong. They think bottom-of-funnel content can't be entertaining and viral. It can. This is a great example. 00:00 The Big Mistake in Social Media Marketing 00:38 Breaking Down Bottom vs. Top of Funnel Marketing 00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content 05:30 Alain's Influencer Strategy for Language Learning 06:36 The Power of Entertaining, High-Converting Content 07:28 Understanding Bottom of Funnel SEO 08:12 Conclusion and Takeaways #contentmarketing #socialmediamarketing #startups #digitalmarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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May 19, 2024 • 8min

$500 for 900,000 Followers??

E319: Shocked at the price of this 900,000 follower deal. This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content. Alain gets a video on the guy's channel as well as all the footage to turn into ads. And he gets it for a ridiculous price. 0:00 Understanding Creator Worth and Content Creation Dilemmas 0:25 Alain's Innovative Strategy for Engaging Content 1:08 The Power of Collaboration: Alain's Deal with a TikTok Influencer 2:30 Maximizing Content: From Single Video to Multiple Ads 4:10 The Value of Engaging Content and Learning Through Iteration 5:11 The Long Game: Brand Integrity vs. Quick Deals 6:25 App Store Optimization and Influencer Marketing Insights 7:28 Closing Thoughts and Invitation for Feedback #digitalmarketing #influencermarketing #tiktokmarketing #instagrammarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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May 18, 2024 • 8min

The Dumbest Founders - UpLabs Giving up a Wild Marketing Asset

E318: UpLabs is shutting down. Idiotic. Even if you don’t know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Rating. Probably a huge email list. A highly trafficked site. On today's podcast, I share all the ways they could leverage such a powerful asset. 00:00 UpLabs - Idiots 00:08 Grok: My AI Research Assistant 00:35 UpLabs: History, Achievements, and Closure 01:24 Analyzing UpLabs' Decision to Shut Down 02:18 Strategies for UpLabs to Remain Profitable 03:11 Leveraging High Domain Authority for Success 04:09 The Potential of Micro SaaS and SEO Strategies 07:53 Final Thoughts on Brand Building and Growth Hacking 08:05 Closing Remarks #digitalmarketing #seo #searchengineoptimization #buildinpublic The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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May 17, 2024 • 10min

The most popular SEO extension is never actually used properly: The MozBar

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly. How I use it to: - De-scam scammers. - Find SEO low-hanging fruit. - And discern if somebody is overexaggerating (or lying) about accomplishments. 0:00 Introduction to the MozBar Chrome Extension 0:16 The MozBar's Features and Uses 1:27 Understanding Domain and Page Authority 3:05 Identifying Scams and Assessing Website Legitimacy 6:22 SEO Strategies and Bottom of Funnel Keywords 8:37 Optimizing for Search Terms 9:05 Recap The original article: https://edwardsturm.com/articles/mozbar-domain-authority-and-page-authority-to-tell-legitimacy-of-websites-and-find-big-wins/ #digitalmarketing #growthhacks #seo #searchengineoptimization The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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4 snips
May 16, 2024 • 11min

I Hacked the Podcasting Guest Game. 30 Appearances in 3 Months.

Discover the insights behind appearing on 30 podcasts in just three months, all without heavy pitching. Learn how to leverage podcasting for personal branding and boost your online presence effectively. The conversation highlights favorite tools for maximizing exposure and practical strategies for networking. Transitioning from guest appearances to social media success is explored, along with alternative link-building methods. Tune in for actionable tips on becoming more Googleable and enhancing your public speaking skills.
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May 15, 2024 • 11min

Just Reached $300,000 ARR & 130,000 Users. Here's How.

Discover the incredible journey from an acquisition to reaching $300,000 in annual recurring revenue and 130,000 users in just two years. Dive into the 13 key strategies that fueled this growth, including a major UX redesign and savvy SEO practices. Learn how engaging directly with users and leveraging platforms like Product Hunt drove visibility. Explore the power of word-of-mouth marketing, affiliate partnerships, and cross-promotion. These insights offer valuable lessons for businesses at any stage, highlighting the importance of customer feedback and innovative marketing.
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May 14, 2024 • 15min

Advice to a Scooter Creator

E314: Nick Leinberger's 30-day update. I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views. Here's the advice I gave before, and my new advice. #socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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May 13, 2024 • 16min

Accidentally Making the Most Viewed Video in the World on the Silicon Valley Bank Collapse

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral. I wrote this a year ago and had a lot of fun rereading it. The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/ #digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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