The Edward Show
Getting Paid $10,000 per Hour for Consulting Without Referrals
Sep 28, 2024
This guy, a high-earning consultant, shares his secrets to charging $10,000 for a single hour of his time. He dives into unconventional marketing strategies that leverage sensationalism and media hype. Controversial yet effective, his guerrilla tactics have not only elevated his brand but also sparked discussions in the marketing world. He emphasizes the power of creativity and controversy in standing out, revealing how fabricated stories can create a compelling narrative that attracts clients.
11:27
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Quick takeaways
- Ryan Holiday's success in charging $10,000 for consulting stemmed from his powerful brand narrative and the influence of his compelling content.
- His innovative use of controversial marketing tactics, including fabricated stories and provocative scenarios, significantly boosted engagement and media interest.
Deep dives
The Cost of Consulting and Brand Power
A Vietnamese couple paid $10,000 for a one-hour consulting session with Ryan Holiday, the author of 'Trust Me, I'm Lying.' Their decision stemmed from their admiration for his brand and content rather than personal referrals, showcasing the power of effective branding. Holiday’s book was so compelling that it not only gained popularity but also positioned him as a notable figure in marketing. This incident underscores how a strong brand narrative can elevate perceived value and command high fees in the consulting world.
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