The Edward Show The Long Tail of YouTube Shorts
Oct 6, 2024
Dive into the fascinating world of YouTube Shorts, where marketers can harness remarkable potential for virality. Discover how a single short can lead to massive viewership spikes and subscriber growth. Explore unique video metrics and personal success stories that highlight the long tail effect of Shorts. Uncover effective selling strategies that can help you capitalize on this booming trend and transform your digital marketing approach.
AI Snips
Chapters
Transcript
Episode notes
Glacier Puddle Viral Video
- Edward shares a viral YouTube Shorts video about a glacier puddle that mesmerized him with 158 million views from July 2022 to October 2024.
- This video alone brought the creator 118,000 subscribers despite most other videos having far fewer views.
YouTube Shorts Slow Virality Build
- Edward's first viral YouTube Shorts video got 2.7 million views, but it took five days to gain traction.
- He observes this slow build is common on Shorts, unlike TikTok or Instagram, where early view metrics predict virality.
YouTube Shorts Long Tail Phenomenon
- YouTube Shorts has an unusually long long tail where videos grow slowly but steadily over years.
- Videos get views daily even years after posting, unlike other platforms where performance quickly peaks.