

Agency Blueprint
Robert Patin
The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.
Episodes
Mentioned books

Jan 29, 2021 • 27min
Season 1 | Ep 3 | Increase Revenue 10x By Leveraging Value-Based Pricing
Value-Based Fees are the key to a profitable and turn-key agency. In this episode we cover:What Value-Based Fees AreThe Impacts it can have on an agencyWhy it MattersCase Studies on agencies who have already implementedHow to ImplementTo download the industry report and see how other agencies like yours are at the top of their industry, follow this link. For your FREE copy of my International Best Selling Book "The Agency Blueprint" click here. Episode Links and Resources: 00:17 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.00:31 Value Based Pricing Model10:23 How This Agency Increased Project Margins By 36% When They Made the Shift to Fixed-Fee Pricing (And How Our Client Also Avoided Scope Creep)16:43 Agency Fatigue: Two Simple Changes That Will Deliver Better Business Results20:56 How to Effectively Communicate Value to Prospective Clients23:01 Marketing Agency Case Study 26:22 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Jan 22, 2021 • 25min
Season 1 | Ep 2 | How To Manage a Niche Agency Effectively
In this episode we review what it means to be a Niche agency, why it is important and how to do it successfully. We often hear about being a niche agency, but not often how to implement it. We will review together the impacts I have seen with my clients, and what it can do for your agency. Industry Report LinkAs always go to CreativeAgencySuccess.com to jump-start your agency today. Episode Links and Resources: 00:16 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.8:40 Industry Report Link10:42 Selecting a Niche12:22 How To Boost the Efficiency of Your Business Operations21:57 How To Deal With Unhappy Customers: Learning How To Say No23:30 5 Things You Need to Do to Create Your Business Your Way24:26 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Jan 15, 2021 • 16min
Season 1 | Ep 1 | A Business Without Focus Is a Business Without Vision
We all face challenges on our path to success, as much as I wish that I was immune to this phase of entrepreneurship I was not. To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link. Many years ago, I took a step back to take a look at my business and my life. And I realized that I’d completely lost sight of what I wanted from my business. I’d fallen into the same trap that so many other small business owners fall into:I felt that I needed to sacrifice my personal life and goals in order to grow the business. After some deep reflection, I realized that the way I ran my business wasn’t sustainable.Yes, the business was growing and we provided amazing client services. But I felt that I could massively improve on almost every aspect, which meant I needed to go back to the drawing board.Efficiency was my key focus here.I needed to create systemized processes that allowed me to provide services to clients in a way that didn’t completely drain me.These systems would allow me to reclaim my life without damaging the standards of the work that we did.I sat down with a notebook and a pen and just wrote down what I wanted my business to look like. I defined what I wanted my life to be, what I wanted to do, how much money I would need, and what would ultimately make me happy.And in the process of doing that, I outlined the vision that would eventually become the foundation of the business that I have today.I spent the next couple of years making this reimagining of my business a reality. I put processes in place for everything so that I could create repeatable, provable, and sustainable results for clients without burning myself out in the process.I automated services, processes, and even the way that I worked with clients.The impact on my life was huge.I went from working 90 hours per week to working less than 40. And these processes also allow me to work remotely, which means I finally have time for some much-deserved vacations!Ultimately, I designed and created the life that I wanted to lead. I went from my business running my life to my business being in service of my life.That’s what I want to help my clients to achieve.To Jumpstart your agency today, go to CreativeAgencySuccess.comEpisode Links and Resources:6:00 A System To Help Develop Your Life and Your Business Model9:06 5 Things You Need to Do to Create Your Business Your Way12:42 Client Success Story14:57 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.15:33 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.