Agency Blueprint

A lot was learned in the past 12 months, and one of those lessons was that cash is king. In order to thrive as an agency you need to review your cash flow and understand how projects can impact it. In this episode Robert Patin agency expert reviews items that you should consider when taking on new contracts and the cash flow implications. Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link2:10 Helpful Tips for Managing a Cash Flow Crunch2:56 Business Finances During a Pandemic17:06 Indemnity and Insurance20:36 Risks Startups Must Address21:33 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Scopes of Work or Statements of Work are at the center of the creative industry. Having your scopes of work detailed is important to allow your agency to be successful and is also the cornerstone of your clients expectations.  In this Episode Agency Expert Robert Patin reviews what items to include in your SOWsProject Goals/Objectives  Detailed Deliverables: Due Dates: Process Individual Tasks and Client Responsibilities Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.2:12 Client Expectation Process4:09 Read the Fine Print - How to Review Large Contracts8:20 How To Eliminate Scope Creeps20:10 CreativeAgencySuccess.comSchedule a Profitability Accelerator Call Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

You Client Expectation process is key to long term happy clients and a profitable agency. In this episode Robert Patin the International Best Selling Author of The Agency Blueprint reviews how setting up a client expectation process can have far reaching impacts. He also reviews how to go about implementing, the aspects to implementing this process. Get started on your process today. http://creativeagencysuccess.com/Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.0:22 Client Expectation Process1:10 How Getting Scope Creep Under Control Helped One Agency Improve Gross Profitability by 36% (And Four Tips for Managing Scope Creep)5:11 How to Effectively Communicate Value to Prospective Clients25:51 CreativeAgencySuccess.com Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert Patin speaks with Sharon Toerek from Toerek Law about legal issues facing creative agencies. Covering Topics of Intellectual Property, MSA Negotiations, Freelancer Agreements and Exclusivity. Legal compliance should be at the core of your agency strategy. To have a legal checkup with Sharon go to: https://mailchi.mp/legalandcreative/donewithyoulegalcheckupLinkedin: https://www.linkedin.com/in/sharontoerek/Website: http://www.legalandcreative.com/Episode Links and Episodes: 00:17 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.1:01 The Innovative Agency Podcast15:32 Downloadable Agency Client Contract Review Checklist17:46 The Importance of Leveraging Your Authority 19:46 Full Service Deep Dive Done For You Agency Legal Audits20:03 Done For You Agency Legal Checkups21:43 Sharon Toerek Website21:53 CreativeAgencySuccess.com Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

We all do it. It is important to recognize when we are letting our limiting beliefs get in the way of our goals. Don't let your fears prevent your agency from reaching it potential. In this Episode Agency Expert and International Best Selling Author Robert Patin Covers:Creating Your Agency PlanSetting Self Imposed DeadlinesLearning to be Comfortable being Uncomfortable Episode Links and Resources: 00:15 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.1:03 How I Lost My Vision and Focus7:51 Guide on How to Set Up Your Life and Your Agency to Be the Way That You Want It to Be11:52 FREE: Capabilities Stack15:10 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

I see agencies do this backwards all the time. Increasing the communication with clients when they pay more. Increase the communication with your clients, increase the project, then increase your fees. You are in the relationship business as much as you are in the creative service business. Focus on being human first, connect with your clients and your team. Your business will follow. Do good by doing good. Episode Links and Resources: 00:17 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.3:28 How To Win Friends and Influence People6:51 How to Deal with Unhappy Customers17:03 Motivate Your Team and Boost Engagement by Fostering a Winning Company Culture17:34  CreativeAgencySuccess.com Resources In Episode:How to Win Friends and Influence PeopleCreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

We all need to be our own advocates, propelling ourselves to a better life. In this episode, I cover how to be a change agent in your own agency. How to leverage yourself and your team to create a better life for your clients, your team and yourself. Become the change you want to see if your agency.Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.2:15 The Cobbler's Children Have No Shoes2:56 How Our Struggling Client Achieved a 556% Average Hourly Earnings Increase (And How to Properly Choose a Niche)6:18 The Nice Guys On Business Podcast with Doug Sandler (Note: it’s a link to the podcast homepage and not to the specific episode mentioned. Robert did not state the title or episode number, nor did he mention the podcast guest in that episode.)11:38 How to Effectively Communicate Value to Prospective Clients16:14 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Why being an authority in a niche is helpful and how your agency can do good by doing good.Episode Links and Resources: 00:15 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.1:33 Lou Holtz “You're either growing or you’re dying.”5:54 Motivate Your Team and Boost Engagement by Fostering a Winning Company Culture7:43 The Checklist for Hiring Employees7:52  Traction: Get a Grip on Your Business by Gino Wickman9:48 Why Your Agency Needs KPIs (And the Three Ways Of Implementing Them Into Your Business)13:47 Why Managers Quit (And What to Do About It)16:20 5 Things You Need to Do to Create Your Business Your Way by Robert Patin 16:55 The Power of Habit: Why We Do What We Do in Life and Business by Charles DuhiggFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

 Digital Marketing is consistently growing in our industry, and at the center of it is Social Media. As a huge believer in data-driven decisions, we interviewed Tim Hill the CEO at Social Status a premier Social Media analytics platform.  FREE: Social Media Report TemplateIn the episode we cover:Why Social Media Analytics is importantHow to use utilize social media analytics to provide value to clientsHow to stay ahead of the curve with social media analytics. Episode Links and Resources: 00:16 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link.00:24 Social Status2:08 How Understanding Sales Data Will Transform Your Agency22:43 FREE! Social Media Report TemplateTim Hill LinkedInTim Hill Twitter22:53 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Agencies are often looking at the wrong places to scale and become profitable. They are looking at their billable rates. What they are missing is that it is irrelevant when you consider all of the factors. It is often because they are being advised to look at the wrong places. What agencies need to look at is the information that they have at their fingertips to see what and where they are having profitability issues. With the right data and the right plan your agency can thrive. Change is needed today. If you are looking to jumpstart your agency today visit CreativeAgencySuccess.comEpisode Links and Resources: 00:10 How Understanding Sales Data Will Transform Your Agency4:30 Important Factors to Consider When Analyzing Your Agency’s Accounting7:52 How to Track Billable Hours at Your Creative Agency (Why This Is Important)9:06 How One Creative Agency Went From $1.2 Million Per Year With Time Tracking (And How Time Tracking Helps Your Agency)11:58 Let Go of Underachievers and Fill Your Seats with Ideal TalentFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.