Agency Blueprint

Building long-term, exceptional value client relationships is pivotal to your agency's success. Establishing these relationships can often prove difficult, mainly when negative client behaviors drive the working relationship.  In this episode, Robert Patin shares valuable advice for agency owners to position the dynamic of the agency-client relationship in a way that works with and not against the goal. Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link1:24 Positioning Your Value to Clients the Right Way7:16 Getting the Price Right with Sara Dunn11:13 What makes clients happy?13:23 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert Patin speaks with Charlotte Maldri, founder of Kafeen. Charlotte helps design agencies to create and implement marketing activities that generate new business. Both share valuable expert insights for marketing strategies that give agencies bulletproof tools to power agencies to the next level. Here are a couple of good reads by Kafeen. How to win new business when you can't show your client work How to get data when your client won’t cooperate. 38 Results To Ask Your Client For When Writing An Effectiveness Award Entry Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link00:23 Kafeen1:03 The Importance of Selecting a Niche18:21 How to get data when your client won’t cooperate.19:42 How to win new business when you can't show your client work.26:01 38 Results To Ask Your Client For When Writing An Effectiveness Award Entry34:23 Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear38:13 FREE Agency Marketing Mini Course for Agency Blueprint Listeners. Reach out to Charlotte Ellis Maldari to avail: charlotte@kaffeen.club38:42 CreativeAgencySuccess.comCharlotte Maldari LinkedInKafeen FacebookKafeen InstagramKafeen Espresso PodcastFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert Patin dives deep into ways to scale your sales operations using the proper tools. Learn how you can remove constant challenges in your day-to-day sales processes and refocus your efforts on unlocking additional revenue for your agency. CRMs Email & Outreach Automation  Capabilities Deck Sales Budget Formats or standard pricing  Proposal System  Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link1:02 The Shoemaker’s Kids Have No Shoes Situation1:21 CRM and Other Sales Tools6:52 Tips on How Not to Fall into Cyclical or Long Sales Cycle14:30 The 4 Elements of a Good Sales Process 14:52 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert interviews Shaun Clark and we talk about next-level automation that helps thriving Agencies & Marketers grow.Join Shaun Clark, co-founder, and CEO of HighLevel, as he shares with us all in one tool, "HighLevel," to help CAPTURE, NURTURE AND CLOSE new leads all in one platform.I hope that you are ready to nurture your leads into one platform agency customers.Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link00:24 HighLevel20:55 Done For You Set Up with 14 Days FREE Trial21:26 Advanced WhiteLabel App+Zap24:10 CreativeAgencySuccess.comShaun Clark EmailShaun Clark LinkedInShaun Clark TwitterShaun Clark InstagramFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, Robert Patin steps you through four proven components to building a robust sales value proposition.You can use these four complex components to create a powerful value proposition by connecting your services to your prospects' problems.Implement these components into your sales value proposition and start flushing your sales pipeline.NicheConnectTrustDifferentiationEpisode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link00:25 How to Communicate Your Value 2:12 Why It’s Important To Have a Niche4:48 Why it’s important to understand your clients’ needs18:18 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

In this episode, we discuss the importance on Niching and how It has a far-reaching effect.  Sara Dunn, the founder and owner of 11web.com and Saradoesseo.com. She has an interesting story of agency ownership, that I found to be inspiration and intriguing. As entrepreneurs we all have meandering journeys that hopefully get us to where we want to be. This is exactly what happened with Sara.  She started her agency, wanted to niche to help a specific industry with specialized services but didn’t know how. She reviews what her journey was like and how it affected her agency.  Links: Email: sara@11web.com Instagram Twitter LinkedIn Website Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link2:16 11Web8:53 Tips on Selecting a Niche12:08 Saradoesseo Website19:09 Value Based Pricing21:59 How Our Struggling Client Achieved a 556% Average Hourly Earnings Increase (And How to Properly Choose a Niche)28:32 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

One of the most disliked activities but one of the most important. The decision derived from time entries have aided agencies to vastly increase profits, and provide the owner with the ability to disconnect from the business.Other Areas that are Affected:Scope CreepReportingPricingProcessAccountabilityTransparency Team EngagementDon't let your agency continue flying blind without this information. Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link00:46 How One Creative Agency Went From $1.2 Million Per Year With Time Tracking (And How Time Tracking Helps Your Agency)2:09 How Failing to Track Data Had Negative Consequences for a Creative Agency (And How Data is King for Your Agency)6:07 How an LA Marketing Agency Eliminated Scope Creep (And Explaining What Scope Creep Is) 7:19 Why Reporting Is Crucial to Your Success (And How to Do It Right)16:55 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

LinkedIn is an underutilized lead source. When used right it can result in a tremendous number of leads and regular leads. Spoke with a LinkedIn Expert who helps business owners generate leads through LinkedIn about how to best utilize the platform to generate leads. To reach out to Cameron at Sales Squared for the free consultation follow the links below:LinkedInUltimate Sales GuideOutSpace GroupEpisode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link00:28 OutSpace Group27:46 Cameron Scott LinkedIn28:00 Ultimate Sales Guide29:02 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Building a Profitable and Successful agency can be difficult, especially when you consider the owner's time is finite.  Agency expert Robert Patin helps agency owners and executives get their executive leaders caps on to explore aspects that are key to building a profitable agency. Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link4:59 Putting the Right Team In Place6:21 Value Based Pricing8:03 The 80-20 Rule9:38 How Closing Out Projects Can Help You to Understand Your Pricing11:48 Managing SOWs13:04 BUILDING SUSTAINABLE SYSTEMS FOR YOUR BUSINESS18:16 The Shoemaker’s Children Have No Shoes19:34 Technology and Automation for Productivity20:47 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

At the core of your agency is your team, which is who makes your agency function. Being sure that the information is in the right hands is key. Establishing a culture of transparency and open communication is pivotal to the success of your agency. In this episode agency expert, Robert Patin discusses how to openly communicate and why it is important.Episode Links and Resources: 00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link6:21  The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg7:58 Scope of Work10:46 Motivate Your Team and Boost Engagement by Fostering a Winning Company Culture14:35 The Client Who Went From Their Worst Year in a Decade To Their Best (And How Designing Your Chart of Accounts Helps With Value Pricing)21:18 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.