Season 1 | Ep 1 | A Business Without Focus Is a Business Without Vision

Jan 15, 2021

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We all face challenges on our path to success, as much as I wish that I was immune to this phase of entrepreneurship I was not.

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Many years ago, I took a step back to take a look at my business and my life. And I realized that I’d completely lost sight of what I wanted from my business.

I’d fallen into the same trap that so many other small business owners fall into:

I felt that I needed to sacrifice my personal life and goals in order to grow the business. After some deep reflection, I realized that the way I ran my business wasn’t sustainable.

Yes, the business was growing and we provided amazing client services. But I felt that I could massively improve on almost every aspect, which meant I needed to go back to the drawing board.

Efficiency was my key focus here.

I needed to create systemized processes that allowed me to provide services to clients in a way that didn’t completely drain me.

These systems would allow me to reclaim my life without damaging the standards of the work that we did.

I sat down with a notebook and a pen and just wrote down what I wanted my business to look like. I defined what I wanted my life to be, what I wanted to do, how much money I would need, and what would ultimately make me happy.

And in the process of doing that, I outlined the vision that would eventually become the foundation of the business that I have today.

I spent the next couple of years making this reimagining of my business a reality. I put processes in place for everything so that I could create repeatable, provable, and sustainable results for clients without burning myself out in the process.

I automated services, processes, and even the way that I worked with clients.

The impact on my life was huge.

I went from working 90 hours per week to working less than 40. And these processes also allow me to work remotely, which means I finally have time for some much-deserved vacations!

Ultimately, I designed and created the life that I wanted to lead. I went from my business running my life to my business being in service of my life.

That’s what I want to help my clients to achieve.

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