Hustle & Flowchart: Mastering Business & Enjoying the Journey

Chris Guerriero has built several companies of his own and is an advisor and investor in many more. Business owners around the world have come to rely upon Chris when they require an edge to breakthrough growth obstacles. In this episode, we learn how Chris, who had a successful health club leading a large team of personal trainers, caught the eye of internet marketing gurus as he was able to get his first book out into the masses, selling 60,000 copies in the first 60 days. He’s also grown teams, culture, and business systems that yield multi-million-dollar companies. During his career devoted to health, wellness, and business growth, Chris has built four 8-figure businesses of his own and helped generate millions in revenue for his clients.  Through all this, he’s able to manage his time very wisely and discusses how he breaks down his day to day tasks with precision as well as what the right and wrong things to focus on to help your business scale extensively.  You’ll also hear how Chris effectively bridges the gap between the online and offline marketing worlds for massive success. When you are done, make sure you check out our other shows with Roland Frasier and Carl Allen on acquiring and scaling other business and making the right deals. “If you talk to people in the words they use, there’s a level of trust that’s immediately associated with you and your product, and conversion becomes infinitely easier.” - Chris Guerriero Some Topics We Discussed Include: How to get on radio utilizing unused radio spots How Chris got his book in hundreds of thousands of hands right off the bat A unique path Chris took during his book launch to get the attention of the marketing gurus What to include in your books to sell even more to your customers (and those who haven’t even purchased anything yet) Some unique offline tactics that get your name out How to use remnant advertising for higher conversions than standard ads Ninja tactics to create postcard headlines Key things to look for when acquiring a new business  How to test physical products ahead of time to assure they will resonate The formulaic approach to how Chris breaks up his work and advising days  And much, much more! Contact Chris Guerriero: ChrisGuerriero.com Take the test on Built To Grow Review to find out what you need to focus on to fix to experience significant scale along with lots of great solutions References and Links Mentioned: Get the EGP Letter here Our podcast with Roland Frasier And our podcast with Carl Allen The One Thing by Gary Keller Managing Oneself by Peter Drucker Maximize Your Metabolism by Chris Guerriero Club 28 - Chris’ consulting program ChrisGuerriero.com Pretty Links What is remnant space? Listen to this episode to find out how to access it the right way

Sam Khorramian is a serial entrepreneur, investor, and speaker. He co-founded Big Block Realty which has made an appearance on the Inc. 500 list of fastest-growing companies three years in a row and would have been on this year as well (but he didn’t fill out the paperwork). His company is currently the fastest growing real estate company on the list. In this episode, not only do we discuss the real estate biz and how Sam’s business stands out from the typical brokerage firm, but we talk about dealing with anxiety and depression, circumstances that we don’t often discuss but should as entrepreneurs. Sam references some great thought leaders and gives advice on how he works around these issues. Listen to Sam’s advice on one of the best ways to invest in real estate, especially if you do not have a large chunk of capital upfront as well as the marketing tactics that have helped catapult his business and persona into the spotlight.  When you are done, check out our other episodes with Scott Carson and Cory Boatright for additional insight into crushing it with real estate.  “In business, you should definitely seek counsel and learn from people that know more than you, but in terms of your goals and what you believe to be possible, you should only believe yourself. ” - Sam Khorramian Some Topics We Discussed Include: How to get into real estate if you are just learning How to deal with anxiety and depression as an entrepreneur Personal branding tips How a discussion with Richard Branson helped change limiting beliefs Sam’s internal company incentives  How to stand out from the competition One thing that will change your mood immediately Using gamification in your business Best practices for dealing with real estate syndication companies And much, much more! Contact Sam Khorramian: Big Block Realty Facebook And on Instagram  References and Links Mentioned: Get the EGP Letter here Entrepreneur Magazine articles related to depression  The Closing Table group Sam runs with Roland Frasier and Perry Belcher.  Joe Rogan’s interview with Elon Musk Billy Gene Marketing Cory Boatright Nine Oak Investments Grant Cardone HomeBrewAcademy Three Feet From Gold by Greg Reid 10X Rule by Grant Cardone Think & Grow Rich by Napoleon Hill The Ultimate Sales Machine by Chet Holmes Four Disciplines of Execution by Sean Covey Delivering Happiness by Tony Hsieh The New Gold Standard by Joseph Michelli The One Thing by Gary Keller & Jay Papasan Out episodes with Scott Carson and Cory Boatright 

Jeff Vacek runs IPrintAndShip.com and is our main print fulfillment dude.  In this episode, we talk about a host of different ways to better leverage physical products to increase your sales.  He’s a jack of all trades and his print on demand business encompasses all aspects, from a variety of fulfillment products to the customer service side of things, even handling such tasks as building a Shopify store for you.  Listen in as we talk about how to not only increase your conversions but lower your refunds and cancellation rates with some very simple product ideas. Sometimes it can be as simple as repackaging your information into a physical book. Jeff has quite a few ideas and has extensive experience with information products himself, as he previously built a $12 million dollar info publishing business. If you think to offer your customer base a physical product is too hard or expensive, you’ll want to listen to this entire episode, as you’ll learn just how hands off this process can be.  After you get your mind reeling with the possibilities, check out our other episodes with Steve Sims where we talk about gifting ideas as well as our episode with Doberman Dan who discusses his own success with a printed newsletter.  “It’s amazing in this digital age, how much sending people physical stuff can explode an online business in a lot of different aspects.” - Jeff Vacek Some Topics We Discussed Include: How to leverage physical products to increase your retention members How to use swag to get better conversion rates on the products you already sell How to keep people from canceling your recurring product sales Ideas on what we are doing right now with our podcast to keep the communication going Some really clever product ideas you would never think of Costs involved with the various physical products Jeff produces Best practices when starting out with this leverage model to test ideas How to use physical things to entice people to come on your podcast A few simple steps that will get you on your way to a product offer with minimal effort So many other amazing possibilities behind selling products How simple it is to add this option to your current model And much, much more! Contact : IPrintAndShipStore.com - if you find something you like on there, reach out to them and they’ll see what they can do for you IPrintAndShip.com References and Links Mentioned: Get the EGP Letter here Our episode with Steve Sims where we talk about gifting ideas And our episode with Doberman Dan Yanik Silver ClickFunnels  2 Comma Club Award Shopify  Woo Commerce  InfusionSoft Dan Kennedy’s lumpy mail ideas ClickBank

Richard Lindner is the President and Co-Founder of DigitalMarketer, an industry leader in global digital marketing education. He is also an enthusiastic and engaging public speaker who prides himself on his ability to unpack the complexities of building and scaling the modern business. In this episode, Richard discusses his role at DigitalMarketer and the fun-filled night that led to a host of ideas between himself and Perry Belcher as well as a need to refill all the napkins at the bar.  He also reminisces about the first corporate job and what led him to walk out on day one. Richard has a keen business sense as well as vision and leadership qualities which you will realize as he delves into how he leads his team and employees.  He also offers some insights as he gives Joe and Matt advice for one of their own business ventures. When you are done, check out our other episodes with DigitalMarketer rockstars Roland Frasier and Molly Pittman. “Sometimes that opportunity is so big and the need it there. While you always have to gauge opportunity costs, sometimes we put too heavy a weight on that opportunity cost, when we don’t really know how big it could be” - Richard Lindner Some Topics We Discussed Include: A host of important questions businesses should ask themselves to think bigger What the future of vision of DigitalMarketer is going forward Tips on how to lead and motivate employees A crazy idea from a current event that led to a new online business What motivates today’s workforce (and it’s not what you think) How to both aspire to be more while also accepting what you have now The importance of the Monday meeting How to balance entrepreneurship with the potential chaos The benefits of the ICE System and its impact on decision making Defining roles of the visionary and implementer in your business And much, much more! Contact Richard Lindner: DigitalMarketer Praxio for a free trial to learn how to implement employee training as well as document the important things in your business References and Links Mentioned: Get the EGP Letter here Our episode with Roland Frasier You Squared by Price Pritchett Growth Hacking by Sean Ellis Rocket Fuel by Gino Wickman The Five Dysfunctions of a Team by Patrick Lencioni DigitalMarketer Traffic & Conversions Summit ICE System War Room  Praxio Online Marketing Institute Our episode with Molly Pittman  

Josh Turner is a Wall Street Journal best-selling author as well as Founder and CEO of LinkedSelling. He is a leading expert when it comes to growing your business using LinkedIn and has developed and refined the relationship-focused lead generation system that he now implements for their clients.  In this episode, Josh will discuss all the latest LinkedIn changes, why groups are a great way to connect to prospects and why you can have a heads up on the competition using LinkedIn ads. You’ll also hear how he is using the site to obtain sales appointments for his clients as well as what to do and even more importantly, what not to do if you are just starting out or need to upgrade your current profile. Listen in as you’ll discover why LinkedIn is no longer the boring, quick to pitch site that it once was and how they are gearing up to be on par with Facebook, especially when it comes to groups and advertising.  Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Omari Broussard and Trevor Turnbull. “A lot of big brands are using LinkedIn ads and they are just garbage. They don’t understand direct response marketing. When you show up with an ad that’s far more compelling, you can do really well because the competition is not as great.” - Josh Turner Some Topics We Discussed Include: Cool tools to use in conjunction with LinkedIn How to get highly qualified leads from LinkedIn How to get targeted folks by utilizing local meetups How to grow a following organically Comparing LinkedIn advertising to Facebook How LinkedIn groups work What your profile should look like at a minimum How to do LinkedIn ads effectively How to do cold LinkedIn outreach and follow up Retargeting with LinkedIn  And much, much more! Contact : Josh Turner on LinkedIn - but please include a note, saying you heard him on our podcast! References and Links Mentioned: Get the EGP Letter here A pretty sweet bootcamp you’ll want to check out  Linked Selling Throwback to our podcast with Omari Broussard Our podcast with Trevor Turnbull LinkedIn & LinkedIn Sales Navigator Gary Vaynerchuk Dan Martell - connection for those in the SaaS world Connect365 Sponsored InMail  GSuite products  Slack Baremetrics LinkedIn Premium for added features Get Prospect   

Marshall Sylver is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as "The World's Fastest Hypnotist". He is known as the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide. In this episode, we talk about how Marshall was able to create an amazingly successful life for himself, starting out at a young age. You will be hypnotized by every word as he talks about the important principles of having a millionaire mindset, getting over money blocks and obtaining everything you want. Once you’ve started to get your mindset in order with this episode, check out our other shows with Ken Coleman and Perry Marshall to round it out! “When you know that you are multi-millionaire, even without the evidence of money, then there’s no angst, there’s no doubt, there’s no anxiousness. You know it’s certain.” - Marshall Sylver  Some Topics We Discussed Include: How to get over your money blocks. Success traits for being a great salesperson. How Marshall was able to get his wife to ask him out on their first date by hypnotizing her at one of his events! What enlightenment means and how to live in it. Tools to reprogram our brains to think like a millionaire. A genius but simple trick he used to help teach his daughter to walk. Best practices on how to sell to your audience and how often. How to hack other people’s successes. The 3 steps to creating anything you want. And much, much more! Contact : Marshall Sylver’s site MP2M.com/webinar - Marshall’s “Missing Piece to Millions” webinar References and Links Mentioned: Get the EGP Letter here MP2M.com/webinar to check out Marshall’s webinar where he goes into more depth about these practices Conversations With God by Neale Walsh War Room Mastermind Certainty International - Marshall’s newest venture Prosperity Alliance Passion, Profit & Power by Marshall Sylver Our episode with Ken Coleman Our episode with Perry Marshall  And our episode with Dr. Steve Rudin, a certified hypnotherapist Marshall’s core program Turning Point  

Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies. In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets. “The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss Some Topics We Discussed Include: How to get on a podcast What kinds of things you can do to help the podcasters How to get on the radio and national TV Why you want to be very careful when it comes to paid PR How to talk in sound bites How Esther makes the connection between direct response and podcasting What to do if you are just starting out How to get your televised video from a service  New and upcoming things in the podcasting world Current scams and places to avoid in the PR world  And much, much more! Contact Esther Kiss: BornToInfluence.com References and Links Mentioned: Get the EGP Letter here BornToInfluence.com Forbes  Entrepreneur Inc. Forbes Coaches Counsel Cision   TV Video Clips Brad Costanzo at Bacon Wrapped Business  Take the quiz on Esther’s site to see if PR is a good fit for you Ryan Levesque Our episode with Andrew O’Brien And our episode with Steve Olsher iTunes Facebook  MindBodyGreen  Medium Elephant Journal.  YouTube  

Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking. You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same.  Everything Steve has done is so impressive.  As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word.  He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible. Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life.  When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran “There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims Some Topics We Discussed Include: How to network with people the right way One key thing to help you on the road to future success How to find the right people to connect with The proper way to ask questions that will get you what you want Why Steve’s job is not giving the client what they ask for A great response to people’s uncertainty  How one client’s experience continues to amaze him to this day How to best connect with someone using the social audit How to get deep into the minds of your clients And much, much more! Contact : SteveSims.com References and Links Mentioned: Get the EGP Letter here Sims Distillery LinkedIn Check out Steve’s client’s Journey experience Bluefishing: The Art of Making Things Happen by Steve Sims Text the word “SIMS” to 345345 if you are in the U.S. and you’ll get his emails SteveSims.com - subscribe to Steve’s newsletter and he’ll send you his  Bluefishing playbook  Steve’s interview with Forbes The museum where Steve created a dinner event next to Michaelangelo’s ‘David’ Steve’s “Mr. Fantasy” interview with WonderLust September Dorhman: How to Use Old School Marketing Tactics to Grow Huge Events John Corcoran: Get Comfortable Connecting with New People and Creating Opportunities

Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer.  This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks.   Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated.  Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach.   “Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin “YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow Some Topics We Discussed Include: Strategies that work with both organic and paid traffic Tactics on how to best optimize your videos Why a call to action is not always the best thing How to keep viewers watching longer Best practices on how to up your YouTube score  What to include in each video for continuity purposes How to tie other people’s videos into your own for reach The one key element of any YouTube video And much, much more! Contact Aaron Biblow & Triston Goodwin: VideoFlywheel.io References and Links Mentioned: Get the EGP Letter here Vid IQ YouTube’s white paper on optimization The Game book by Neil Strauss YouTube TubeBuddy Morning Fame Rev.com Adwords Ahrefs  Keywords Everywhere Keyword Shitter VideoFlywheel.io/evergreen where you’ll get a best practices sheet as well as some other goodies just for our listeners.

Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs. In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”. Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start? “You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque Some Topics We Discussed Include: What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits How to decide what business opportunities and niches to look for Ryan’s criteria for making decisions How picking your niche is relevant to stock trading Why you don’t have to be an expert to teach a subject How Ryan uses Google Trends to decide on the potential of a business Which evergreen niche Ryan chose which still pays all his expenses today What to do if you are already in a business that needs more traction And much, much more! Contact Ryan Levesque: The Ask Method References and Links Mentioned: Get the EGP Letter here The Ask Method Bucket.io Etsy ChooseQuiz.com Google Trends Charlie Wallace ChooseQuiz.com