Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule. A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands.  We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process.  We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream.  “We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino Some Topics We Discussed Include: How Sticker Mule got its cool name How a complaint from a customer paved the way for an operation in Italy Why simplicity wins over everything else How Anthony creates a work environment of trust and idea generation  Why it’s important to pay attention to even the smallest of details Why he “stole” from Google and why it’s working now How feeding thousands of burgers to a crowd led to a new product creation How Anthony was able to start a brand new company without even knowing what they would be selling and having no knowledge of internet marketing If you can find the Easter egg in this episode, reach out to us! And much, much more! Contact Anthony Constantino: You can see Anthony’s Sticker Mule blog here References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO, badass research tool, Ahrefs.com. This tool is not just for Google, you can actually search out rankings on YouTube, Amazon, and Bing among others to get ranking results, ideas, questions people are asking. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Sticker Mule The Nature of Managerial Work by Henry Mintzberg Work Rules by Laszlo Bock Grasshopper Asana  Slack Sticker Mule’s new Hot sauce Our show with Jeff Vacek  Our show with Steven Sashen   

Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business. If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship.  Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides.  After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more.  “The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it?” - Chris Voss Some Topics We Discussed Include: How to seek the best outcome in the negotiation Why you should not ask “Why?” and what to ask instead How to read body language and what to say to make them more at ease Routine questions Chris asks during negotiating What is tactical empathy and how to use it in your business The story behind Chris’ most memorable hostage situation How to improve your relationship at home Why you should not be 100% sure of what you want as your outcome What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead The three different types of negotiators And much, much more! Contact Chris Voss: Text “fbiempathy” to the number ‘22828’ to get on Chris’ awesome newsletter list References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. Check out their YouTube channel to see a ton of tutorial videos as well. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Never Split the Difference  by Chris Voss Chris Voss has an awesome, bite-sized newsletter which negotiation tips tactics and to get on it, you can send a text to the number 22828 with the word “fbiempathy” (no caps, no spaces).  Chris’ Black Swan coaching group  The Rise of Superman by Stephen Kotler The Talent Code by Daniel Coyle The Black Swan by Nassim Taleb Originals by Adam Grant Our episode with Daniel Daines-Hutt  Our episode with Adil Amarsi 

This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us. Some Topics We Discussed Include: Why it's never a good idea to be a "seagull" What EPIC means and where the name came from The reason we do a print newsletter vs. a digital newsletter How to create the best "ponds" to fish from The things we really like about Podcast Movement The things that Podcast Movement lacked The step that most podcasters skip when creating their show How you could get rich running a podcast (some uncommon wisdom) When and why we decided to have sponsors for our show A complete breakdown of our podcast business How a podcast spins off into equity and partnership deals Peeling back the layers that most people don't see with the podcast How to get higher affiliate commissions on products you promote Why NOT approaching people is our best networking tactic Our biggest insights from Podcast Movement Plans for additional monetization in the future Plus so much more! References and Links Mentioned: Podcast Movement Podfest Brian Kurtz Episode Roland Frasier Episode

Justin is best known for helping marketers and business owners to convert their offers on cold traffic. With his cold traffic ninja strategies, he was able to grow his own supplement company from $0 to $23 million in sales in just under three years. After accomplishing that feat, listen in as Justin explains why he felt empty, and what he did to turn himself around. This conversation goes deep right away, where we talked about psychedelics, therapy, emotions and tapping into your empathic side. Justin also has a super interesting approach to email marketing (you actually have to apply to be on his email list).  There’s some key insights in this episode as Justin lays out how he triggers specific emotions with his copywriting in people and how to get people emotionally charged up about their current situation.   If this show gets you rethinking your ads and copywriting, be sure to check out our previous episodes with Kevin Rogers and Joy Houston for more tips on how to write copy that speaks directly to your ideal customers. “One of the most eye-opening things I’ve realized is that these things that you think are little things that happen in your childhood affect every single thing in your business.” - Justin Goff Some Topics We Discussed Include: Why Justin has people apply to get on his email list What Justin went through to get to $23,000,000 in sales The value in Justin’s email list that you need to apply to get on The emotional elements of running a business How plant medicines help with realizations How to work emotional triggers into writing your copy Compliance methods for best practices with cold traffic Examples of difference niches and what emotions you should use and why And much, much more! Contact Justin Goff: JustinGoff.com Justin123.com to apply to get on Justin’s email list References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Copy Excelerator Ready, Fire, Aim by Michael Masterson Turning Pro by Stephen Pressfield Our episode with Kevin Rogers  Our episode with Joy Houston

Beau Henderson's brand is aptly named Rich Life which produces a podcast, books as well as assists folks with their transitions from the working life to their retirement life. On today’s show, he lays down some solid financial knowledge showing that it can actually be fun to take on the task of becoming financially savvy so that you can take that vacation you always wanted to, pay off that debt or retire to that cabin in the woods to write that novel you’ve always wanted to produce. Beau has a background in psychology, so he is able to discuss how we get to the core root of our financial lifestyle and breaks down a lot of stuff behind our money habits, patterns and programming. We get tactical on making sure your money is managed in the right way, a topic that is not discussed nearly enough in the digital marketing space. Plus, towards the end, we talk about the powers behind podcasting and Beau’s process of recording content and coming up with topics quickly for episodes, plus a way to create a whole book with just twelve topics.  After you’re done, check out our discussions with Noah St. John on how to remove your head trash about money and our episode with Steve Glaveski who talks about getting the proper funds and mindset if you are transitioning to a full-time gig as an entrepreneur.  “Don’t be that person that’s sleepwalking through life. I believe if we are all living a life that is exciting, and we are excited, it’s gotta be better for us, our family, our community and the world as a whole.” - Beau Henderson Some Topics We Discussed Include: How to get out of debt How to work with your kids to make sure they are financially literate The direction retirement is going in this day and age How our thoughts about money affect our financial programming and habits How to use those important metrics about finances and be consistent to improve your financial life How to create content and write books faster and more efficiently And much, much more! Contact Beau Henderson: Rich Life Advisors References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We have been using this tool for years for things such as finding content gaps, where you can compare your site to your competitors’ and see content on their sites that they are ranking for that you don’t yet have content ranking on your own site, as well as see the backlinks for those pieces of content. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. RichLifeBook.com The War of Art by Stephen Pressfield Essentialism by Gren McKeown The Ten Investments for True Wealth - RichLifeBook.com Ten Investments for True Wealth Rich Life podcast  Our show with Noah St. John  Our show with Steve Glaveski  

Dave Asprey, Mr. Bulletproof himself joins on today’s podcast. Dave is the founder of Bulletproof Coffee, a fellow podcaster, author of the New York Times bestseller The Bulletproof Diet as well as several other best-selling books.  In this show, we discuss how Dave got his funding for his first business as well as advice when it comes to starting out with your own venture, and what to do if you are not necessarily an “idea person”. We also talk about the importance of delegation so you can spend more time doing the things which only you can do, and the traits of that person you ultimately need to hire if you are to grow your business. And of course, this podcast would not be complete without tips and tricks on hacking your health, timing your eating, how to start your day and other advice on how to obtain the most amount of energy and vibrant health for longevity. As you realize this is a must for your life and your business, be sure to check out our previous shows with Joe Cohen and Dr. Steve Ruden for even more information on biohacking and well-being. “If you’re a good entrepreneur you shouldn’t be running any businesses. You hire people to run businesses for you.” - Dave Asprey Some Topics We Discussed Include: How to delegate your time properly Dave’s recommendations when starting a business from scratch How not to diet, but eat properly until your body is satisfied What makes a good brand and how you can tell if you are set up for failure right in the beginning How to live a great life full of energy What is the most valuable resource (and it’s not time) How to find creators if you are not an idea person Yet another reason to avoid fried foods How to find great people to work with so you can focus on building your business Dave’s most important tips on eating for enhanced energy all-day And much, much more! Contact Dave Asprey: Check out Dave’s podcast at BulletProof radio, it’s always about human performance and you will love it References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. This is our favorite SEO tool, and one of the awesome things they have is an area where you can enter a keyword you are thinking of ranking for, and it will show you the top ten things which that keyword is ranking for on Google. You can see how many backlinks it has, where they are coming from and reverse engineer the off page SEO for that keyword. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. The 48 Laws of Power by Robert Greene The Law of Human Nature by Robert Greene Bulletproof  Upgrade Labs  40 Years of Zen  Home Biotic  True Dark  Energy For Success Bulletproof Diet Roadmap Our episode with Joe Cohen  Our episode with Dr. Steve Ruden

Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have.  Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums. In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market.  “It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz Some Topics We Discussed Include: How to make sure you are always remembered What a fishing pole & rowboat have to do with your list What makes a great copywriter What makes a world-class creative The beauty behind a paid newsletter model The one medium that is preferable above the rest and why How to make a memorable impression to the VIP’s on your list How Brian was able to increase his business over tenfold Some of the lessons he learned from things that didn’t go as planned And much, much more! Contact Brian Kurtz: Breakthrough Advertising The Brilliance Breakthrough Book The Legends Book References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. OverDeliverBook.com get over 100 hours of content plus swipe files.  Titan Mastermind The Advertising Solution book Our episodes with Doberman Dan and with Ben Settle

Woo-hoo, it’s our 200th episode!  And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business.  Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks. After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people. “Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels.” - Dennis Yu “If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie.” - Tanner Laycock Some Topics We Discussed Include: How to get more power out of your existing content How to cross post How Dennis and Tanner got into the highly secured CNN building when even one of their top correspondents had a hard time Why working along smarter people is a great business strategy How Dennis has one of our most downloaded episodes of all time What the Topic Wheel is and how to set one up for your business How to get word of mouth so that your greatest hits can work against Twitter, Spotify, YouTube, etc. The proper way to position yourself without selling anything up front Some amazing travel hacks that will save you time and money And much, much more! Contact : Tanner Laycock on Linkedin Blitzmetrics Dennis-Yu.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, and they have a feature where they will do an in depth website audit, noting everything you can do to up the technical SEO aspect of your site. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Twitter Youtube Facebook Check out our previous episode with Dennis Yu and his Dollar Ad Strategy Our episode with John Corcoran Our episode with David Gonzalez

Gregory Elfrink is the Director of Marketing for Empire Flippers, a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market. You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point. After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential. “Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part.” - Gregory Elfrink Some Topics We Discussed Include: How to buy a website that will be a passive income stream What sort of things to look for when purchasing What are things to get in place if you are selling How to value your company What is one of the most important skills for any business How to be strategic with your digital asset purchases How to flip your websites and use the gains for the highest ROI The State of the Union for digital assets And much, much more! Contact Gregory Elfrink: LinkedIn Facebook References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, utilizing such tools as Competitor Analysis and the Content Tap to see what keywords competitors are ranking for as well as how they are getting traffic. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Drive by Daniel H. Pink Empire Flippers 6 Different Types of Buyers Gregory’s blog series - for popular online business models.  Get the State of the Industry Report  The debt snowball post The Definitive Guide to Deal Structuring Adsense Adthrive  Media Vine

JJ Virgin is a celebratory nutrition expert, having appeared on the Dr. Phil television show regularly for a couple of years. She’s also been featured on Dr. Oz, The Today Show, Rachael Ray and spent 26 weeks on the New York Times Bestsellers List with her book The Virgin Diet.  In this episode we listen to JJ’s story of how she began her fitness career, how a chance encounter with a client led her to reshape her future with amazing results, and how marketing has let her scale her business where she is now assisting doctors and others to get their own marketing dialed in and their personal brands sharpened.  JJ is a great storyteller and a smart businesswoman and you will love her personality as she delves into her interesting past, with all its ups and downs. After you’ve listened to JJ’s story and since you probably have a book in you as well (and who doesn’t), be sure to check out our previous podcast where we discuss how we were able to write an entire book in a weekend as well as our podcast with Chandler Bolt, on how to self-publish a bestseller and use it to grow your business.  “Everyone looks at success, and they look at that one point in time, everything goes viral. And you’re a success and money is flowing in. But they don’t realize, it’s a massive grind.” - JJ Virgin Some Topics We Discussed Include: How to juggle so many different things with a multitude of businesses How to make sure your business is consistently scaling and growing How Joe & Matt used the “mattress method” when first starting out (it’s not what you think) How to get your brand known How to generate leads especially for health related fields Thunderstorms and 6 pound dogs How marketing sent JJ on an upward path to scale her business And much, much more! Contact JJ Virgin: MindShare Collaborative JJVirgin.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time to drum out content ideas with their keyword explorer, and as of this episode, they have a 7 day $7 trial. About once per week, we plug in our URL, and it will tell us the keywords we are ranking for and the traffic volume, which is our low hanging fruit SEO strategy (shhhh). Iconic by Scott McCain Michael Stelzner’s interview with Scott McCain  JJ Virgin’s podcast Dr. Joe Mercola The 4 Hour Workweek Allie Brown’s $100k mastermind group Brendan Bouchard The Virgin Diet Business Lunch podcast MindShare Reignite Wellness Our podcast where we discuss how we wrote a book in a weekend Our podcast with Chandler Bolt