Hustle & Flowchart: Mastering Business & Enjoying the Journey

In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery. After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software. We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track. After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially.  “If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot.” - Travis Ketchum Some Topics We Discussed Include: How to clean up your list for maximum deliverability results Why you want to split test everything on the backend How to add gamification to your email list-building model The different levels of split testing How to keep things in perspective when things go wrong How Travis’ new podcast is a platform about the frustrations with running a subscription business The evergreen flash sale Tips and dealing with anxiety and comparisons with other entrepreneurs when using social media Best practices for when someone hits the offer page after it’s over And much, much more! Contact Travis Ketchum: Contest Domination Campaign Refinery  The Automation Blueprint References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Our previous episode with Travis Ketchum Our episode with Mike Dillard Our episode with Wilco de Kreij One Nation Under Stress, a documentary on HBO Sendgrid  Amazon SES  Sparkpost

On today’s show, we are talking with Shaina Weisinger of Repurpose House.com. With a background in video production, it was a natural segway for Shaina to move towards helping others with creating video content.  Listen in as we discuss repurposing of everything - from videos, text content, audios and more. We dive into all of the different tools and platforms you can use to do so. Basically, if you’ve got content, you are not doing enough with that, to drive more traffic and sales to your business.  Shaina lets us in on all her cool ninja strategies to get your content everywhere and you’ll also hear what’s working now, where you should be posting and the best tips and tricks when you do post for the highest engagement. If the takeaways in this episode get your mind spinning with your content production ideas, be sure to check out tips from our episode with Paul Clifford on repurposing as well as our show with David Sinik on content quality and monetization methods. “Yes, you can get video anywhere, but can you get your message across the way that’s it’s going to be effective and that’s a huge difference.” - Shaina Weisinger Some Topics We Discussed Include: How to turn just an hour-long video into repurposed content that you can use for the next few months How to use LinkedIn effectively  Where to find all the best memes A super helpful tip to get engagement on Instagram How to get your message out there in the most effective way Ways to create a new listener base from someone’s else content Why everyone should be using LinkedIn, plus hear about their newest feature How to go through your content more efficiently so as not to get overwhelmed And much, much more! Contact Shaina Weisinger: Repurpose.co on all the social media networks Repurpose House.com Shaina Weisinger on LinkedIn References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Plus Shaina even contributed some bonus content and training, which you are definitely going to love! This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Our show with Paul Clifford  Our show with David Sinik  Shaina’s podcast The Content Coalition Living Your Best Year Ever by Darren Hardy Our episode with Josh Turner and his tips on monetizing LinkedIn Headliner  Rev  Temi  Wave.video  Devinci Resolve  JarHQ   Fresh Desk  Descript Designrr SlideShare  Speaker Deck  Issuu 

Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule. A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands.  We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process.  We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream.  “We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino Some Topics We Discussed Include: How Sticker Mule got its cool name How a complaint from a customer paved the way for an operation in Italy Why simplicity wins over everything else How Anthony creates a work environment of trust and idea generation  Why it’s important to pay attention to even the smallest of details Why he “stole” from Google and why it’s working now How feeding thousands of burgers to a crowd led to a new product creation How Anthony was able to start a brand new company without even knowing what they would be selling and having no knowledge of internet marketing If you can find the Easter egg in this episode, reach out to us! And much, much more! Contact Anthony Constantino: You can see Anthony’s Sticker Mule blog here References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO, badass research tool, Ahrefs.com. This tool is not just for Google, you can actually search out rankings on YouTube, Amazon, and Bing among others to get ranking results, ideas, questions people are asking. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Sticker Mule The Nature of Managerial Work by Henry Mintzberg Work Rules by Laszlo Bock Grasshopper Asana  Slack Sticker Mule’s new Hot sauce Our show with Jeff Vacek  Our show with Steven Sashen   

Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business. If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship.  Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides.  After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more.  “The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it?” - Chris Voss Some Topics We Discussed Include: How to seek the best outcome in the negotiation Why you should not ask “Why?” and what to ask instead How to read body language and what to say to make them more at ease Routine questions Chris asks during negotiating What is tactical empathy and how to use it in your business The story behind Chris’ most memorable hostage situation How to improve your relationship at home Why you should not be 100% sure of what you want as your outcome What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead The three different types of negotiators And much, much more! Contact Chris Voss: Text “fbiempathy” to the number ‘22828’ to get on Chris’ awesome newsletter list References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. Check out their YouTube channel to see a ton of tutorial videos as well. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Never Split the Difference  by Chris Voss Chris Voss has an awesome, bite-sized newsletter which negotiation tips tactics and to get on it, you can send a text to the number 22828 with the word “fbiempathy” (no caps, no spaces).  Chris’ Black Swan coaching group  The Rise of Superman by Stephen Kotler The Talent Code by Daniel Coyle The Black Swan by Nassim Taleb Originals by Adam Grant Our episode with Daniel Daines-Hutt  Our episode with Adil Amarsi 

This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us. Some Topics We Discussed Include: Why it's never a good idea to be a "seagull" What EPIC means and where the name came from The reason we do a print newsletter vs. a digital newsletter How to create the best "ponds" to fish from The things we really like about Podcast Movement The things that Podcast Movement lacked The step that most podcasters skip when creating their show How you could get rich running a podcast (some uncommon wisdom) When and why we decided to have sponsors for our show A complete breakdown of our podcast business How a podcast spins off into equity and partnership deals Peeling back the layers that most people don't see with the podcast How to get higher affiliate commissions on products you promote Why NOT approaching people is our best networking tactic Our biggest insights from Podcast Movement Plans for additional monetization in the future Plus so much more! References and Links Mentioned: Podcast Movement Podfest Brian Kurtz Episode Roland Frasier Episode

Justin is best known for helping marketers and business owners to convert their offers on cold traffic. With his cold traffic ninja strategies, he was able to grow his own supplement company from $0 to $23 million in sales in just under three years. After accomplishing that feat, listen in as Justin explains why he felt empty, and what he did to turn himself around. This conversation goes deep right away, where we talked about psychedelics, therapy, emotions and tapping into your empathic side. Justin also has a super interesting approach to email marketing (you actually have to apply to be on his email list).  There’s some key insights in this episode as Justin lays out how he triggers specific emotions with his copywriting in people and how to get people emotionally charged up about their current situation.   If this show gets you rethinking your ads and copywriting, be sure to check out our previous episodes with Kevin Rogers and Joy Houston for more tips on how to write copy that speaks directly to your ideal customers. “One of the most eye-opening things I’ve realized is that these things that you think are little things that happen in your childhood affect every single thing in your business.” - Justin Goff Some Topics We Discussed Include: Why Justin has people apply to get on his email list What Justin went through to get to $23,000,000 in sales The value in Justin’s email list that you need to apply to get on The emotional elements of running a business How plant medicines help with realizations How to work emotional triggers into writing your copy Compliance methods for best practices with cold traffic Examples of difference niches and what emotions you should use and why And much, much more! Contact Justin Goff: JustinGoff.com Justin123.com to apply to get on Justin’s email list References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Copy Excelerator Ready, Fire, Aim by Michael Masterson Turning Pro by Stephen Pressfield Our episode with Kevin Rogers  Our episode with Joy Houston

Beau Henderson's brand is aptly named Rich Life which produces a podcast, books as well as assists folks with their transitions from the working life to their retirement life. On today’s show, he lays down some solid financial knowledge showing that it can actually be fun to take on the task of becoming financially savvy so that you can take that vacation you always wanted to, pay off that debt or retire to that cabin in the woods to write that novel you’ve always wanted to produce. Beau has a background in psychology, so he is able to discuss how we get to the core root of our financial lifestyle and breaks down a lot of stuff behind our money habits, patterns and programming. We get tactical on making sure your money is managed in the right way, a topic that is not discussed nearly enough in the digital marketing space. Plus, towards the end, we talk about the powers behind podcasting and Beau’s process of recording content and coming up with topics quickly for episodes, plus a way to create a whole book with just twelve topics.  After you’re done, check out our discussions with Noah St. John on how to remove your head trash about money and our episode with Steve Glaveski who talks about getting the proper funds and mindset if you are transitioning to a full-time gig as an entrepreneur.  “Don’t be that person that’s sleepwalking through life. I believe if we are all living a life that is exciting, and we are excited, it’s gotta be better for us, our family, our community and the world as a whole.” - Beau Henderson Some Topics We Discussed Include: How to get out of debt How to work with your kids to make sure they are financially literate The direction retirement is going in this day and age How our thoughts about money affect our financial programming and habits How to use those important metrics about finances and be consistent to improve your financial life How to create content and write books faster and more efficiently And much, much more! Contact Beau Henderson: Rich Life Advisors References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We have been using this tool for years for things such as finding content gaps, where you can compare your site to your competitors’ and see content on their sites that they are ranking for that you don’t yet have content ranking on your own site, as well as see the backlinks for those pieces of content. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. RichLifeBook.com The War of Art by Stephen Pressfield Essentialism by Gren McKeown The Ten Investments for True Wealth - RichLifeBook.com Ten Investments for True Wealth Rich Life podcast  Our show with Noah St. John  Our show with Steve Glaveski  

Dave Asprey, Mr. Bulletproof himself joins on today’s podcast. Dave is the founder of Bulletproof Coffee, a fellow podcaster, author of the New York Times bestseller The Bulletproof Diet as well as several other best-selling books.  In this show, we discuss how Dave got his funding for his first business as well as advice when it comes to starting out with your own venture, and what to do if you are not necessarily an “idea person”. We also talk about the importance of delegation so you can spend more time doing the things which only you can do, and the traits of that person you ultimately need to hire if you are to grow your business. And of course, this podcast would not be complete without tips and tricks on hacking your health, timing your eating, how to start your day and other advice on how to obtain the most amount of energy and vibrant health for longevity. As you realize this is a must for your life and your business, be sure to check out our previous shows with Joe Cohen and Dr. Steve Ruden for even more information on biohacking and well-being. “If you’re a good entrepreneur you shouldn’t be running any businesses. You hire people to run businesses for you.” - Dave Asprey Some Topics We Discussed Include: How to delegate your time properly Dave’s recommendations when starting a business from scratch How not to diet, but eat properly until your body is satisfied What makes a good brand and how you can tell if you are set up for failure right in the beginning How to live a great life full of energy What is the most valuable resource (and it’s not time) How to find creators if you are not an idea person Yet another reason to avoid fried foods How to find great people to work with so you can focus on building your business Dave’s most important tips on eating for enhanced energy all-day And much, much more! Contact Dave Asprey: Check out Dave’s podcast at BulletProof radio, it’s always about human performance and you will love it References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. This is our favorite SEO tool, and one of the awesome things they have is an area where you can enter a keyword you are thinking of ranking for, and it will show you the top ten things which that keyword is ranking for on Google. You can see how many backlinks it has, where they are coming from and reverse engineer the off page SEO for that keyword. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. The 48 Laws of Power by Robert Greene The Law of Human Nature by Robert Greene Bulletproof  Upgrade Labs  40 Years of Zen  Home Biotic  True Dark  Energy For Success Bulletproof Diet Roadmap Our episode with Joe Cohen  Our episode with Dr. Steve Ruden

Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have.  Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums. In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market.  “It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz Some Topics We Discussed Include: How to make sure you are always remembered What a fishing pole & rowboat have to do with your list What makes a great copywriter What makes a world-class creative The beauty behind a paid newsletter model The one medium that is preferable above the rest and why How to make a memorable impression to the VIP’s on your list How Brian was able to increase his business over tenfold Some of the lessons he learned from things that didn’t go as planned And much, much more! Contact Brian Kurtz: Breakthrough Advertising The Brilliance Breakthrough Book The Legends Book References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. OverDeliverBook.com get over 100 hours of content plus swipe files.  Titan Mastermind The Advertising Solution book Our episodes with Doberman Dan and with Ben Settle

Woo-hoo, it’s our 200th episode!  And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business.  Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks. After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people. “Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels.” - Dennis Yu “If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie.” - Tanner Laycock Some Topics We Discussed Include: How to get more power out of your existing content How to cross post How Dennis and Tanner got into the highly secured CNN building when even one of their top correspondents had a hard time Why working along smarter people is a great business strategy How Dennis has one of our most downloaded episodes of all time What the Topic Wheel is and how to set one up for your business How to get word of mouth so that your greatest hits can work against Twitter, Spotify, YouTube, etc. The proper way to position yourself without selling anything up front Some amazing travel hacks that will save you time and money And much, much more! Contact : Tanner Laycock on Linkedin Blitzmetrics Dennis-Yu.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, and they have a feature where they will do an in depth website audit, noting everything you can do to up the technical SEO aspect of your site. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Twitter Youtube Facebook Check out our previous episode with Dennis Yu and his Dollar Ad Strategy Our episode with John Corcoran Our episode with David Gonzalez