Hustle & Flowchart: Mastering Business & Enjoying the Journey

Marisa Murgatroyd is an entrepreneur who creates stuff fun while giving people a ton of value. Marisa literally brings in a whole new perspective on creating, marketing and delivering a course to folks that buy an online training. The entire process has been brought through and she will outline her points regarding gamification and the psychology behind all of this. There’s so many people who create courses who are told they should make an online course. But Marisa takes it further by explaining the psychology behind every step of the course. She knows if people can learn and get results while having a fun experience they will be much happier. You’ll love our show today as Marisa explains why the older model of learning and course creation is now dated and how she is able to create courses that offer inspiration, fun while learning and keeps the user more committed to success while not giving up. Marisa is such an engaging speaker and she points out how most learning models have led people to be wary of buying new online products and why her model stands out from the rest. She also details about her Experience Project and simple things you can do to set yourself apart from the rest. When you’re done, be sure to check out our show with Ankur Nagpal who discusses the best way to market your course and Joy Houston on how to attract your ideal customers.  “Before you can make money while you sleep, first you have to make money while you are awake” - Marisa Murgatroyd Some Topics We Discussed Include: How Marisa is able to get 10-30 times the engagement with her methodology of course creation What was the final straw where she literally lost her power and quit her last J.O.B. The best way to start off your relationship with your customer as soon as they log on How to keep your customers away from the dreaded “downward death spiral” How a conversation with her boyfriend led to the creation of a multi-million dollar education business Tips for increasing repeat sales, decreasing refund rates and getting more referrals What should be the goal of every single video in your course What the psychology behind every membership site should be and why most people are doing it wrong Why making money should not be the motivating factor for course creation Best practices to keep your students happy and moving towards success Guarantees that your students can be incentivized with to keep them on the right track And much, much more! Contact Marisa Murgatroyd: LiveYourMessage.com/Hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Easy Webinar Steve Olsher Viral Product Checklist The Power of Moments by Chip Heath How To Write Copy That Speaks Directly To Your Ideal Customers – Joy Houston How To Launch Your Own Profitable Online Course – Ankur Nagpal

On today’s show, we are chatting with Jason Hsiao, the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create high-performing video. As a former producer for MTV and Comedy Central, Jason was always thinking ahead and knew that there would come a day when big budget videos could someday be created easily at home. Jason talks about how the business got started plus how he and his co-founders strategically planned their way to move to New York and create a new software program that was ahead of its time.  He also dives into the key elements behind all the things you can do with Animoto and why you do not have to even get in front of the camera nor have any video content at all, and still be successful in creating professional looking videos. He also discusses the different ways to use video on the major social platforms and which one, in particular, is currently the wild west when it comes to grabbing people’s attention with your videos.  When you are done listening be sure to check out our other episodes with Rob Burns and Billy Gene Shaw for even more tips on how to use video effectively and get your message and brand out there to the greatest amount of people.  “One second on the internet is an eternity these days...on the internet, you start with 100% of your audience and you’ll be lucky if you still have half the people watching, so you don’t save the best for last, you save the best for first.” - Jason Hsiao Some Topics We Discussed Include: How Jason was able to quit his job the right way Why it’s not a good idea plaster the same video all over the internet How to grab people’s attention fast so that they’ll continue to watch How to use blog content in your videos How to use video to manage your team and support staff What’s so special about the recent changes to Instagram What to do if you do not want to appear on camera Time-saving workflow ideas Different types of business that he sees using the software that you would never consider And much, much more! Contact Jason Hsiao: Animoto.com/Hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts and guided product tours. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. If you want to make more money, check out the link above and they will hook you up with some cool tools.  Easy Webinar Steve Olsher Radical Candor by Kim Scott Delivering Happiness by Tony Hsieh VSLs Suck – Make This Kind Of Video Instead - Rob Burns Billy Gene Shaw - How To Use Video And Strategic Advertising To Be Everywhere

Joining us today is Nicole Holland who went from a former correctional officer to being named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”. She has also been interviewed on countless trending podcasts and has a successful business where she helps podcasters improve their conversions, focus on their podcast guesting efforts and design irresistible lead magnets.  You’ll hear how Nicole first quit a job she knew was draining her even though she had no backup plan, then created a coaching and online presence over time, with no online skills but with a love for marketing and a knack for making the right connections. We also dive into Nicole’s no-fail, six-step system for “Interviews that Convert” as well as her tips to get past the gatekeepers and assure that your time spent as a guest on a podcast is well worth it.  After you’ve listened, be sure to check out our podcast with Tom Schwab on how to get yourself featured on high-quality podcasts and our podcast with Steve Olsher on how to earn $1,000 almost every time you’re featured on a podcast.  “As a podcast guest, you do very little work and you have an opportunity for amazing gains.” - Nicole Holland Some Topics We Discussed Include: How to get past the gatekeepers How to make sure your message resonates with the podcaster’s audience Tips to impress the podcasters you want to meet most How to get on big shows even if they seem out of reach How to get those listeners back on your website Nicole’s six crucial steps for guaranteed conversions Why being a guest is a no brainer Nicole’s breakdown of how we can get on the Joe Rogan show The real strategy of podcasts, and why it’s not selling anything How to resonate with your audience and lead them to the next touchpoint How buying a bonus to a program, led to an amazing opportunity Red flags to look out for when guesting on podcasts And much, much more! Contact Nicole Holland: TheNicoleHolland.com/hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Giftology by John Ruhlin The Big Leap by Gay Hendricks Easy Webinar Steve Olsher Fascinating Founders podcast The Nicole Holland podcast  Wicked Reports How To Get Yourself Featured On High-Quality Podcasts – Tom Schwab How To Earn $1,000 Every Time You’re Featured Somewhere – Steve Olsher  

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool.  We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video.  Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you. Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content. “Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick  Some Topics We Discussed Include: How to frame yourself on video and other best practices How Gideon was able to quit his job and move to a new country (not as easy as it sounds) The commonalities between Joe’s business history and Gideon’s Why strategic partnerships are key The processes behind Splasheo to keep video production moving smoothly A cool way marketers are able to get video content done without doing any work themselves A simple way to start off your videos to instantly make it more engaging How to build a massive content library The key to keeping people watching your videos and not swiping along The major difference between transcription techniques and why Splasheo is set apart And much, much more! Contact Gideon Shalwick: Splasheo  References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Splasheo.com/hustle - just for our listeners, you’ll get $100 worth of value and your first four free videos done for free (and get to see this awesome photo of us!)  Become a Blogger Asana Our episode with Brian G. Johnson  Our show with Sunny Lenarduzzi 

In today’s episode we are discussing monetization, growth and systems around podcasting as we nerd out talking to Charley Valher. Charley has a podcast as well called the Business of Podcasting (we highly recommend you listen to episode #1) as well as his business Valher Media where he helps people grow and monetize their podcast.  Even if you don't have a podcast, you’re definitely going to want to listen in as you may change your mind.  We talk about what industries the podcast space is disrupting, where podcasting is headed, and why it’s so important. There’s so much going on in the podcast world right now and we are extremely bullish on the medium. We also have some great insights on what’s happening down the road and we know that in five years, it’s going to be off the charts. After you’ve taken this all in, be sure to check out our episodes with Jonathan Rivera and Tom Schwab for even more podcasting strategies for growth, guest appearances and raising your awareness with your intended audience. “I was listening to at least three podcasts a day and I found it was the ultimate learning medium for me, where I was listening to all these conversations with people who I would never have access to.” - Charley Valher Some Topics We Discussed Include: Charley’s podcasting tech stack  Growth tactics that are working right now What will work in the future and how to prep Charley’s viewpoint on sponsorships Different ways to approach sponsorships The future pace of podcasting Which paid elements have the best return Some surprises stats with advertising on Facebook Common mistakes being made and simple ways to avoid them Opportunities of being guests on shows And much, much more! Contact Charley Valher: The Business of Podcasting podcast Valher Media References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. With this tool, you can have a streamlined path to your products and sales.  Nathan Latka’s podcast The Top Outsourcing Angel  Wicked Reports Repurpose.io Headliner Knit.audio Rode caster pro Logitech Brio webcam Omny Libsyn

Mike Keonigs has such a cool insight into a slew of tech gadgets and on today’s podcast, we join Mike in his studio as he is recording to multiple devices simultaneously. Mike has a long history with digital marketing and has been assisting people online with how to profit from publishing and product creation.  He is also the author of You Everywhere Now whose goal is to help business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status. Mike has always been years ahead of the trends and you’ll hear why he decided to liquidate his business, what he feels is the future of media, how artificial intelligence will change the shape of the work force and where to focus your efforts to stay ahead of the game.  We also discuss the benefits of plant based medicines as well as Mike’s impressive tech stack. After you’re done listening, be sure to check out ours show with Billy Gene Shaw on the right way to use video to build your brand and our show with Paul Clifford for more talk on how AI can be helpful in your business. “Half of all jobs are already obsolete and extinct and if you’re the ones doing those, you’re also on the chopping block. So I think it’s time to rethink society as a whole, and rethink everything.” - Mike Koenigs Some Topics We Discussed Include: How AI is changing the workforce and why half of traditional jobs are already obsolete  All the cool tech gadgets that Mike uses in his infamous studio Benefits of plant medicines, which ones Mike has used and why What society is evolving into and why you need to participate in the evolution Why what you know is much less important than your personal brand Why hustle and grind is not the best model to success The importance of strong, integrated leaders in society The future of banking, transportation, money and jobs Discussion about your identity and the potential to avoid scams in the future And much, much more! Contact Mike Koenigs: Mike Keonigs References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. You Everywhere Now book Roadcaster Pro SM58 microphone  SM7B microphone Livestream HD550 Panasonic Lumix GH5 camera Prompter Pro Software Synology servers Otter StreamDeck  Capability Amplifier podcast Charisma University Youtube channel with reaction shows with Bill Burr

Today we have an interesting chat with Karl Steinmeyer, as we deep dive into SEO. Karl is a partner of our Homebrew Academy website and we’ll get into some of the details he’s doing there for us and how he’s helped us to improve the site. We’ve brought Karl on board to help us run this business since he’s an SEO ninja who has some amazing content strategies and is awesome at building content marketing plans.  In this show he talks about all the little tips, tricks, and strategies he uses to really crank up the SEO, using Ahrefs among other things and some cool ways you can use this tool we love. Karl actually did an audit on our website and dives into the health score as well as other things we can be doing to improve. We also talk about Pinterest and best practices on how to drive traffic to your brand using this site.  After listening, go check out our conversations with David Sinik and Brian Dean for more SEO strategies and ranking factors.  “If anyone wants to level up the monetization on their website that’s monetized heavily with Amazon links they can look into creating their own products or private labeling a product and that’s one of the different avenues to go down if you’re looking for different ways to monetize those types of websites.”  - Karl Steinmeyer Some Topics We Discussed Include: On-page and off-page SEO strategies you need to know Content strategies and what types of content to have on your site How to find low hanging fruit keywords How to use Pinterest to grow your brand How to perform an SEO audit Ways to leverage the most out of our website What the heck is helium beer And much, much more! Contact Karl Steinmeyer: Facebook LinkedIn References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This is a super sponsored episode by our go-to SEO research tool, Ahrefs.com which we delve into quite a lot in this show. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Google developer tools Homebrew Academy Media Vine  AdThrive Ready.mobi Yoast

Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing.  You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns. He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money.  Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook. After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging.  “A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors,  you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly Some Topics We Discussed Include: How to tweak your ad settings to get the best quality leads How to use propaganda in your marketing The right way to run lookalike audiences How Curt was able to generate half a million dollars worth of business for less than $2,000 What the Facebook breakdown effect is and why you should know about it Reasons why you should reconsider turning off your most expensive ad A brilliant way to connect with the right people at events Whether or not the infamous belt was really stolen or not Facebook’s all important “Power of Five” And much, much more! Contact Curt Maly: Curt Maly on Facebook The BELT Method References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Traffic and Conversions Summit  Wicked Reports Our previous episode with Curt where we talked about Top of Funnel, Middle of Funnel and Bottom of Funnel strategies.  

Today we’re talking to our neighbor and easily the strongest guy in the marketing world, AJ Roberts. He was one of our very first guests, appearing on episode #17. AJ has reinvented himself from being an overworked, broke gym owner who was struggling to now serving as the Chief Revenue Officer at Genesis Digital, the company behind Kartra, Ever Webinar and Webinar Jam.  AJ oversees sales, marketing and the customer experience, and is constantly testing and tweaking things to increase both the company’s revenue and the success of their customers.  He’s got a million growth hacks he’s always experimenting with, quite of few of which you’ll hear in this episode. He also discusses some tactical ways on how he continues to increase his sales. We also go behind the scenes of how Kartra operates and how AJ is always searching for new ways to increase customer retention and keep the customers happy and continuing to use their software. After you’re done, you’ll definitely want to check out our first show we did with AJ on how to create a system for creating systems as well as our episode with Paul Lemberg on how to 10X your company’s growth. “I’m a huge implementer and want to see stuff happen and being able to control that in a way, being a little bit of a control freak...it works a little bit easier when it’s your own business.” - AJ Roberts Some Topics We Discussed Include: Why it’s super important to bid on your own brand The value behind Kartra as being an all in one software platform Where to spend your money when you are just starting out Details behind successful Done For You campaigns Benefits of running a company with virtual employees How AJ is able to produce amazing email deliverability results  The different acquisition strategies that are having great results now AJ’s test results from a $1 vs. free trial offer The best model when you are building up a business quickly  And much, much more! Contact AJ Roberts: Facebook.com/AJRoberts AJRoberts.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We found out recently that one of our most profitable traffic sources is going on other people’s podcasts. With Ahrefs, there's this cool trick you can do that is basically searching that has someone’s else’s name on it. So we can use this tool, type in a name and find other podcasts to be on, if you search out guests names and see where they pop up. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Ready, Fire, Aim by Michael Masterson First 100 days by Joey Coleman Overdeliver by Brian Kurtiz Westside vs. The World Genesis Digital Kartra  Webinar Jam  Ever Webinar 

Today we are talking with Matthew Woodward, who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site.  These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness. When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies.  “Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links.” - Matthew Woodward Some Topics We Discussed Include: How some little tweaks can make a big impact on your site’s performance Backlink strategies How Matt first made his money online convincing him to give up the corporate world forever A cool strategy that Google absolutely loves right now that will give you instant results The most important piece to remember with your site (it’s not what you may think) Some strategies Matt still sees people doing that are not doing you any good Super quick, free performance tests that you can run your site through in a few seconds approved by Google Ninja on page strategies to get instant results How to build a solid foundation for your site that both the search engines and your visitors will love There’s a challenge thrown out to Mark to put these things in place! And much, much more! Contact Matthew Woodward: https://www.matthewwoodward.co.uk/ References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com as referenced in this episode. As you’ll hear in this show, it’s an amazing tool, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Think and Grow Rich by Napoleon Hill SearchLogistics.com SEMrush Survey Monkey  Google Forms Google’s mobile-friendly test  Google’s page speed test   GT Metrix  Webpage Test W3 Total Cache WP Rocket  Short Pixel  WP Smush Google’s structured data testing tool Ahrefs Website Auditor  Deep Crawl   Screaming Frog  Matt’s Common Sense SEO Audit video FAQ rich snippets information