Hustle & Flowchart: Mastering Business & Enjoying the Journey

On today’s show, we are talking with Larry Ludwig who has over twenty years of experience creating and promoting websites for himself and others. He's personally worked with clients such as JP Morgan Chase, Lenscrafters, T. Rowe Price, IBM, Comedy Central, GM, Thought Catalog, and Nielsen. In 2018, he sold his investment review website, Investor Junkie for $6 million. Listen in to hear how Larry built up his site, making revenue without having any products, focusing on reviews and comparisons for affiliate income. We talk about the right way and wrong way to build your site with the best SEO practices and how to create a great user experience, as well as how Larry was able to update his site easily when vendors made changes to their products, so his content stayed fresh and current. We also discuss tracking capabilities for affiliate links, the best tools to use and how to do reviews properly so your visitors can make a good buying decision. After you have listened, go check out our conversations with Robert Farrington and Dan Brock, for more strategies and ideas on how to make a living earning affiliate income. “The reviews and comparisons are far down the funnel and one of the last steps for people before they decide to purchase something and they are really looking towards an expert like ourselves to say we really recommend this product or not this product.” - Larry Ludwig Some Topics We Discussed Include: The best way to track your affiliate links The old guard vs. the new guard in the podcasting space How to take your analytics to all the way 11 How to set your site apart from everyone else The possibilities of building an affiliate blog with the potential for exiting What Larry would do differently today And much, much more! Contact Larry Ludwig: LarryLudwig.com  Check out Larry’s SEO for Writers Course, where listeners can get a 10% discount if you enter the promo code “Hustle” References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, basically everything you’ll ever need for webinars in a single platform.  We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures.  Millionaire Fastlane by MJ DeMarco Rich Dad, Poor Dad by Robert Kiyosaki Clickmagick ClickMeter Woopra Zapier Ahrefs Wicked Reports How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington How To Earn A Living Promoting Affiliate Products on YouTube – Dan Brock

Today we are talking about website design and conversion optimization with Greg Merrilees, the guy behind the websites of Ezra Firestone, Kevin Rogers, Frank Oz and soon our site at Evergreen Profits.  He runs Studio1 Design and is a total ninja when it comes to optimizing websites in order to have visitors convert into leads and leads convert into sales.  He’s been online forever, and we dive into common mistakes he has seen that a lot of people are doing with their website design, breaking down the psychology that happens from a customer's perspective and detailing three key points if you want to have a high converting website.   We also chat about the basics behind Greg’s agency which services 100 people at any one time, and how he’s created a huge business which he’s managed to simplify and give him a truly lifestyle business he loves. And after you soaked all this in, be sure to check out our shows we talked about with Stephan Spencer and James Schramko for more tips about optimizing your site and customer retention.  “It’s quite a trend at the moment to be more organic and not so polished with design. If you look at all social media posts, those are the ones that get shared because people don’t want it to be perfect, they want it to be more handmade and more organic.” - Greg Merrilees Some Topics We Discussed Include: How to create a “mood board” as a branding roadmap How to go the extra mile to grab attention What are some of the biggest mistakes with website design  A simple addition to your thank you page, which most people forget to include How to have the right website components to be in align with your vision Greg’s agency model and how it’s completely dialed in without even doing team calls The main idea behind your homepage and what you should definitely not be doing with it A shout out to some awesome supporters and listeners. Is it you? Listen to find out! And much, much more! Contact Greg Merrilees: Studio1Design.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, basically everything you’ll ever need for webinars in a single platform.  We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures.  ThriveCart The SEO Mistakes That Everyone Is Making - Stephen Spencer How To Scale Memberships And Retain More Customers - James Schramko You can now text “Comp” to “38470” to get our show notes! Studio1Design.com/checklist to download a free checklist to discover 50 things to boost your website’s conversions  Influence by Robert Cialdini Pre-Suasion by Robert Cialdini The Art of Happiness by Dalai Lama The Book of Joy by Dalai Lama & Desmond Tutu Spreadshirt  SuccessShirt LeadPages ThriveCart SuperFastBusiness Ryan Levesque’s Ask Method Onlinejobs.ph      

Today we are talking to Sergei & Vadim Revzin, identical twins that also have a podcast together, called The Mentors. They are doing a lot of cool things and you’ll hear how  Vadim is teaching as NYU and how he hacked his way into becoming a professor there, without going through the usual process of slugging through a masters degree. We also talk about how Sergei runs a venture capital fund at NYU and helps businesses with investing and start up mentoring.  They shine a lot of light on brand new startups and how people should approach this issue, what to have in place before you start creating a partnership and key components to look for to determine whether you have a sustainable idea.  After you’re done, be sure to check out our shows with Abdo Riani on unique strategies for bootstrapping new business ideas and Brad Spencer as we discuss a three step process to maximize results with any project. “Owning private property and being an owner of your own destiny is human nature.” - Sergei Revzin “In America, even though there’s still a lot of rules and regulations you have to follow, it’s actually relatively easy to start a business. You can be a sole proprietor and you never even have to go to college.” - Vadim Revzin Some Topics We Discussed Include: Some common pitfalls when people are creating a startup How the brothers started at a young age helping their father run a pillow pet kiosk at the mall Why everyone should join a Meetup community What are some of the criteria companies are looking for when researching  venture capital firms How to test ideas to make sure you are validating problems in your market What companies want to see when investing in other companies The number one reason most start-ups fail Our shout out section to folks who have supported us - we love reviews and hearing from you!! You can now text “Comp” to “38470” to get our show notes! And much, much more! Contact Sergei & Vadim Revzin: TheMentors.co  As contributors for articles on Forbes  And on Linkedin: Sergei Revzin & Vadim Revzin References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures.  Check out our show we did on The Mentors The Alchemist by Paulo Coelho How to Win Friends and Influence People by Dale Carnegie The Power of Now by Eckhart Tolle The Lean Startup by Eric Reis The Four Steps to the Epiphany by Steve Blank Losing my Virginity by Richard Branson Shoe Dog by Phil Knight Derek Sivers’ Ted Talk on why to stop sharing your goals Kolbe assessment test Unique Strategies To Bootstrap New Business Concepts - Abdo Riani 3 Steps to Maximize Success on any Project – Brad Spencer

Craig Ballantyne is known by his clients as the “World’s Most Disciplined Man”. He built his Turbulence Training Empire with over 13 million viewers, and then Craig acquired the world’s biggest success newsletter, EarlyToRise.com. His first book, The Perfect Day Formula, has helped over 35,000 high-performers own the day and take back control of your life.  On today’s show, we talk about his early beginnings in Canada and how he reached a goal to become super fit while at the same falling into what he calls the “paradox of freedom” and why that is not exactly a good thing. From there we dive into how Craig coaches people on the proper way to set boundaries and maintain structure for their lives, how to get your values and vision in order and effective ways to deal with anxiety and stress. After the show, make sure to listen to the previous episodes with James Altucher and  Justin Goff we referred to, which will give you even more insight on how to deal with these issues and ways to make your life more peaceful, focused and stress-free. “We need this structure and these systems in place and when you put that together, you get true freedom.” - Craig Ballantyne Some Topics We Discussed Include: What Craig has learned from an ancient philosopher and how it rings true today How Craig ended up in the ER twice while he was in the best shape of his life Why Craig only has four apps on his phone and which ones he uses Breathing exercises to immediately calm you down Why most of us are planning our work week out all wrong The four most important things to be clear on if you are to get ahead The right way to deal with social media (and all those darn notifications) How we are wired wrong for the modern world and how to step away from it Warning signs of anxiety and stress and how to cope How to create your vision and work with it to align with your goals And much, much more! Contact Craig Ballantyne: BeUnstoppableBook.com On Instagram References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who either run or have exited a business over that has produced 8 figures.  Become Unstoppable  The Perfect Day Formula by Craig Ballantyne The Power of Now by Eckhart Tolle The Untethered Soul by Michael Singer Shoe Dog by Phil Knight Sapiens by Yuval Noah Harari Man’s Search for Meaning by Viktor Frankl The Art of Living by Epictetus & Sharon Lebell Reverse Engineering How Much Income You Actually Need - James Altucher Focusing On Emotional Triggers To Write The Best Copy - Justin Goff  

Today’s episode is a heartfelt, in-depth therapy session where we really go into some meaningful events that have happened lately, both good and bad, and how we have dealt with them. You’ll hear about some big changes in Joe’s life, and how dealing with a recent family death has really put things in perspective for him, and enabled him to flip the coin on some concerning traits and family history.  We also talk about the amazing coaching we have had recently and some takeaways that have really helped us to hone in on what’s really key for our business goals, which in turn has opened up some truly amazing opportunities in the months ahead.  After you’ve listened to this one, be sure to check out our show with Angelo Sisco as he talks about breaking down mental and emotional barriers and our show with Dave Asprey and his thoughts on how to maintain energy, your most valuable resource.    “We get so caught up in business..we’ve got this deadline, this phone call...all of this stuff we feel is really important. The people in your life, the possibility is they might not be there tomorrow. You never know what the next day brings.” - Matt Wolf “If there’s an imbalance...there’s no perfect balance, but the goal is to try to and always get to balance. It’s going to be a wavering thing, just like being on a skateboard. All you’re doing is dealing with what’s coming your way.” - Joe Fier Some Topics We Discussed Include: Some life changing events lately and how it’s affected everything  Great tips on how to start your morning as soon as you awaken to set the stage for the rest of the day Best practices for raising our kids  We share some of the exercises we’ve been working on lately with our own coach and how it’s opened us up to more opportunities How our relationship with money has been in the past and the ways we view it now to attract more abundance How Joe is able to “flip the coin” when dealing with difficult issues Mental shifts and mindset and how we’ve been dealing with it lately Teasers about what lies ahead for the new year And much, much more! Contact Us: Reach out to us at support@evergreenprofits.com for ideas for future therapy sessions, and/or comments in general as we love to hear from our listeners! References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who either run or have exited a business over that has produced 8 figures.  Text the word “COMP” to 38470 to get the notes! Michael Kim coaching Box breathing method Wim Hof breathing method FIRE movement from Dave Ramsey Omnifocus Dr. Rhonda Patrick  Joe Rogan’s podcast with Paul Stamets  Insight Timer Our show with Steve Olsher Time Is NOT Your Most Valuable Resource - Dave Asprey

In this episode, we are speaking with Justin Brooke who runs AdSkills, a service that helps ad buyers build more profitable ad campaigns, get certified, and get matched up with clients or jobs.  Justin is a traveling nomad, who was actually talking to us from his car, as he’s been traveling with his family for the last four years. His business allows him this benefit and in this show, you'll learn how he has honed his skills over the years while failing a few times only to create a new business from scratch. You’ll also hear why he feels Google advertising still beats out the rest, the proper ways to run your advertising effectively and the best thing to do to get traction if you are just starting out. Once you’ve got your wheels turning on how to get more leads, be sure to check out our episodes with Mike Rhodes and David Schloss who reveal more ways to use both Google and Facebook advertising for awesome results. “I always try to have one client in the background so I’m still in the game. I feel like that I owe that to my customers so I’m not just teaching, that I can still talk about things.” - Justin Brooke Some Topics We Discussed Include: Justin’s scalable recipe for paid traffic  Why he is no longer afraid of failure and what led him to “break the code”  The big important difference between Facebook advertising and Google advertising Our unique strategy where we give another shoutout to Dan Ryan (Hi Dan!) The results behind one of Justin’s most talked about Facebook posts The secret spot to go to get the best wifi when traveling (conference rooms included!) What Justin learned by going through Russell Brunson’s closet Justin’s tool stack and how using just three sites can get take you lightyears ahead And much, much more! Contact Justin Brooke: Google Justin to check out his other interviews and to find him on social media, plus check out his YouTube channel where he gives a ton of great value and information References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Retargeting Recipes by Justin Brooke The Ultimate Sales Machine by Chet Holmes AdSkills Active Campaign (Justin loved them just as much even before he was sponsored by them) Zapier Wishlist Member Pipedrive for sales Drip Easy Webinar Steve Olsher How To Scale Your Business Using Google Ads – Mike Rhodes How To Use Facebook Ads To Load Up Webinars – David Schloss

Marisa Murgatroyd is an entrepreneur who creates stuff fun while giving people a ton of value. Marisa literally brings in a whole new perspective on creating, marketing and delivering a course to folks that buy an online training. The entire process has been brought through and she will outline her points regarding gamification and the psychology behind all of this. There’s so many people who create courses who are told they should make an online course. But Marisa takes it further by explaining the psychology behind every step of the course. She knows if people can learn and get results while having a fun experience they will be much happier. You’ll love our show today as Marisa explains why the older model of learning and course creation is now dated and how she is able to create courses that offer inspiration, fun while learning and keeps the user more committed to success while not giving up. Marisa is such an engaging speaker and she points out how most learning models have led people to be wary of buying new online products and why her model stands out from the rest. She also details about her Experience Project and simple things you can do to set yourself apart from the rest. When you’re done, be sure to check out our show with Ankur Nagpal who discusses the best way to market your course and Joy Houston on how to attract your ideal customers.  “Before you can make money while you sleep, first you have to make money while you are awake” - Marisa Murgatroyd Some Topics We Discussed Include: How Marisa is able to get 10-30 times the engagement with her methodology of course creation What was the final straw where she literally lost her power and quit her last J.O.B. The best way to start off your relationship with your customer as soon as they log on How to keep your customers away from the dreaded “downward death spiral” How a conversation with her boyfriend led to the creation of a multi-million dollar education business Tips for increasing repeat sales, decreasing refund rates and getting more referrals What should be the goal of every single video in your course What the psychology behind every membership site should be and why most people are doing it wrong Why making money should not be the motivating factor for course creation Best practices to keep your students happy and moving towards success Guarantees that your students can be incentivized with to keep them on the right track And much, much more! Contact Marisa Murgatroyd: LiveYourMessage.com/Hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Easy Webinar Steve Olsher Viral Product Checklist The Power of Moments by Chip Heath How To Write Copy That Speaks Directly To Your Ideal Customers – Joy Houston How To Launch Your Own Profitable Online Course – Ankur Nagpal

On today’s show, we are chatting with Jason Hsiao, the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create high-performing video. As a former producer for MTV and Comedy Central, Jason was always thinking ahead and knew that there would come a day when big budget videos could someday be created easily at home. Jason talks about how the business got started plus how he and his co-founders strategically planned their way to move to New York and create a new software program that was ahead of its time.  He also dives into the key elements behind all the things you can do with Animoto and why you do not have to even get in front of the camera nor have any video content at all, and still be successful in creating professional looking videos. He also discusses the different ways to use video on the major social platforms and which one, in particular, is currently the wild west when it comes to grabbing people’s attention with your videos.  When you are done listening be sure to check out our other episodes with Rob Burns and Billy Gene Shaw for even more tips on how to use video effectively and get your message and brand out there to the greatest amount of people.  “One second on the internet is an eternity these days...on the internet, you start with 100% of your audience and you’ll be lucky if you still have half the people watching, so you don’t save the best for last, you save the best for first.” - Jason Hsiao Some Topics We Discussed Include: How Jason was able to quit his job the right way Why it’s not a good idea plaster the same video all over the internet How to grab people’s attention fast so that they’ll continue to watch How to use blog content in your videos How to use video to manage your team and support staff What’s so special about the recent changes to Instagram What to do if you do not want to appear on camera Time-saving workflow ideas Different types of business that he sees using the software that you would never consider And much, much more! Contact Jason Hsiao: Animoto.com/Hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts and guided product tours. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. If you want to make more money, check out the link above and they will hook you up with some cool tools.  Easy Webinar Steve Olsher Radical Candor by Kim Scott Delivering Happiness by Tony Hsieh VSLs Suck – Make This Kind Of Video Instead - Rob Burns Billy Gene Shaw - How To Use Video And Strategic Advertising To Be Everywhere

Joining us today is Nicole Holland who went from a former correctional officer to being named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”. She has also been interviewed on countless trending podcasts and has a successful business where she helps podcasters improve their conversions, focus on their podcast guesting efforts and design irresistible lead magnets.  You’ll hear how Nicole first quit a job she knew was draining her even though she had no backup plan, then created a coaching and online presence over time, with no online skills but with a love for marketing and a knack for making the right connections. We also dive into Nicole’s no-fail, six-step system for “Interviews that Convert” as well as her tips to get past the gatekeepers and assure that your time spent as a guest on a podcast is well worth it.  After you’ve listened, be sure to check out our podcast with Tom Schwab on how to get yourself featured on high-quality podcasts and our podcast with Steve Olsher on how to earn $1,000 almost every time you’re featured on a podcast.  “As a podcast guest, you do very little work and you have an opportunity for amazing gains.” - Nicole Holland Some Topics We Discussed Include: How to get past the gatekeepers How to make sure your message resonates with the podcaster’s audience Tips to impress the podcasters you want to meet most How to get on big shows even if they seem out of reach How to get those listeners back on your website Nicole’s six crucial steps for guaranteed conversions Why being a guest is a no brainer Nicole’s breakdown of how we can get on the Joe Rogan show The real strategy of podcasts, and why it’s not selling anything How to resonate with your audience and lead them to the next touchpoint How buying a bonus to a program, led to an amazing opportunity Red flags to look out for when guesting on podcasts And much, much more! Contact Nicole Holland: TheNicoleHolland.com/hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Giftology by John Ruhlin The Big Leap by Gay Hendricks Easy Webinar Steve Olsher Fascinating Founders podcast The Nicole Holland podcast  Wicked Reports How To Get Yourself Featured On High-Quality Podcasts – Tom Schwab How To Earn $1,000 Every Time You’re Featured Somewhere – Steve Olsher  

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool.  We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video.  Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you. Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content. “Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick  Some Topics We Discussed Include: How to frame yourself on video and other best practices How Gideon was able to quit his job and move to a new country (not as easy as it sounds) The commonalities between Joe’s business history and Gideon’s Why strategic partnerships are key The processes behind Splasheo to keep video production moving smoothly A cool way marketers are able to get video content done without doing any work themselves A simple way to start off your videos to instantly make it more engaging How to build a massive content library The key to keeping people watching your videos and not swiping along The major difference between transcription techniques and why Splasheo is set apart And much, much more! Contact Gideon Shalwick: Splasheo  References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Splasheo.com/hustle - just for our listeners, you’ll get $100 worth of value and your first four free videos done for free (and get to see this awesome photo of us!)  Become a Blogger Asana Our episode with Brian G. Johnson  Our show with Sunny Lenarduzzi