Hustle & Flowchart: Mastering Business & Enjoying the Journey

Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies. In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets. “The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss Some Topics We Discussed Include: How to get on a podcast What kinds of things you can do to help the podcasters How to get on the radio and national TV Why you want to be very careful when it comes to paid PR How to talk in sound bites How Esther makes the connection between direct response and podcasting What to do if you are just starting out How to get your televised video from a service  New and upcoming things in the podcasting world Current scams and places to avoid in the PR world  And much, much more! Contact Esther Kiss: BornToInfluence.com References and Links Mentioned: Get the EGP Letter here BornToInfluence.com Forbes  Entrepreneur Inc. Forbes Coaches Counsel Cision   TV Video Clips Brad Costanzo at Bacon Wrapped Business  Take the quiz on Esther’s site to see if PR is a good fit for you Ryan Levesque Our episode with Andrew O’Brien And our episode with Steve Olsher iTunes Facebook  MindBodyGreen  Medium Elephant Journal.  YouTube  

Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking. You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same.  Everything Steve has done is so impressive.  As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word.  He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible. Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life.  When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran “There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims Some Topics We Discussed Include: How to network with people the right way One key thing to help you on the road to future success How to find the right people to connect with The proper way to ask questions that will get you what you want Why Steve’s job is not giving the client what they ask for A great response to people’s uncertainty  How one client’s experience continues to amaze him to this day How to best connect with someone using the social audit How to get deep into the minds of your clients And much, much more! Contact : SteveSims.com References and Links Mentioned: Get the EGP Letter here Sims Distillery LinkedIn Check out Steve’s client’s Journey experience Bluefishing: The Art of Making Things Happen by Steve Sims Text the word “SIMS” to 345345 if you are in the U.S. and you’ll get his emails SteveSims.com - subscribe to Steve’s newsletter and he’ll send you his  Bluefishing playbook  Steve’s interview with Forbes The museum where Steve created a dinner event next to Michaelangelo’s ‘David’ Steve’s “Mr. Fantasy” interview with WonderLust September Dorhman: How to Use Old School Marketing Tactics to Grow Huge Events John Corcoran: Get Comfortable Connecting with New People and Creating Opportunities

Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer.  This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks.   Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated.  Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach.   “Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin “YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow Some Topics We Discussed Include: Strategies that work with both organic and paid traffic Tactics on how to best optimize your videos Why a call to action is not always the best thing How to keep viewers watching longer Best practices on how to up your YouTube score  What to include in each video for continuity purposes How to tie other people’s videos into your own for reach The one key element of any YouTube video And much, much more! Contact Aaron Biblow & Triston Goodwin: VideoFlywheel.io References and Links Mentioned: Get the EGP Letter here Vid IQ YouTube’s white paper on optimization The Game book by Neil Strauss YouTube TubeBuddy Morning Fame Rev.com Adwords Ahrefs  Keywords Everywhere Keyword Shitter VideoFlywheel.io/evergreen where you’ll get a best practices sheet as well as some other goodies just for our listeners.

Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs. In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”. Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start? “You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque Some Topics We Discussed Include: What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits How to decide what business opportunities and niches to look for Ryan’s criteria for making decisions How picking your niche is relevant to stock trading Why you don’t have to be an expert to teach a subject How Ryan uses Google Trends to decide on the potential of a business Which evergreen niche Ryan chose which still pays all his expenses today What to do if you are already in a business that needs more traction And much, much more! Contact Ryan Levesque: The Ask Method References and Links Mentioned: Get the EGP Letter here The Ask Method Bucket.io Etsy ChooseQuiz.com Google Trends Charlie Wallace ChooseQuiz.com      

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs. On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user. If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes. “If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling Some Topics We Discussed Include: Testing and having fun with invention ideas How to capitalize on your squirreling brain as an entrepreneur How to come up with an idea and sell it within days or months How to license your idea and cash out How to invent as a side hustle Finding potential people to buy your idea The specific kind of attorney you want working for you Why being a product developer is the ideal side hustle for entrepreneurs How much you can expect to make from royalty deals And much, more more! Find Bob Serling here: Get Bob’s Free 5 Part Training Program on Inventing References and Links Mentioned: Get the EGP Letter here Hustle & Flowchart Episode 46 with Bob Serling Bob’s podcast? Trade association list for research Amazon and Google Shopping LinkedIn Google News Fiverr Upwork Get Bob’s Free 5 Part Training Program on Inventing How to Be a Capitalist Without Any Capital by Nathan Latka

Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time. He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play.  Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego. Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be. Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life. “When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman Some Topics We Discussed Include: How to use the power of alter ego and what it is How to develop your own alter ego One tactic that most people never use, but gets Todd customers for life How to turn your alter ego on and off at will How to get over imposter syndrome What Todd did as a football athlete to create a winning environment for himself Alter egos of famous people he has worked with Why participating in individual sports is even more important than team sports Why building a game plan is one of the key things to create if you are an entrepreneur How a simple pair of glasses can help banish rejection And much, more more! Contact Todd Herman: Todd Herman.me References and Links Mentioned: Get the EGP Letter The Alter Ego Effect by Todd Herman Ogilvy on Advertising by David Ogilvy International Advertising Festival Ogilvy’s contest for the World’s Greatest Salesperson. Funny videos that Ogilvy created. Todd’s winning video about the simple red brick Quality of Life Study The 90 Day Year

We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things. As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well. In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way. “The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe “The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier Some Topics We Discussed Include: Some of the cool things we are doing in our business How we are getting bigger and bigger name guests on the show How The EGP newsletter leverages this for our connections The latest news regarding Google and how that will help your SEO immensely if you do it correctly How we leverage physical mail and why it’s such a big hit Ninja tactics for follow-ups with those we connect with How one link added to their content has allowed us to network with amazing guests The different ways to monetize content which has lead to big gains in affiliate income How we retarget to potential guests for future episodes A super simple way to use your existing FAQ’s for an additional media source And much, much more! References and Links Mentioned: Get the EGP Newsletter   Roland Frasier’s Business Lunch Podcast Our Dream 100 List - check it out, maybe you know someone on our list! Perry Marshall Our episode with Marx Acosta-Rubio The 3rd Door book by Alex Banayan BlueFishing book by Steve Sims Full Contact Traffic and Conversions Summit Tools of Titans book by Tim Ferris Our episode with John Assaraf You Squared book by Price Pritchett Spotify IHeart Radio Tune In Anchor Designrr

Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.   Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later.  He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.   Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.     “Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich   Some Topics We Discussed Include:   How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go A resource for uploading podcast data to Facebook How to position an offer to all types of potential buyers How to mirror a campaign when using Facebook ads 4 elements to a great offer How to promote a podcast with Facebook ads What makes a great lead magnet How to make your ad costs back immediately and set yourself up for the future An important distinction of advertising on Facebook vs. other platforms And much, much more   Contact Nicholas Kusmich:   At The Council - his membership community   References and Links Mentioned: NicholasKusmich.com/perfectadtemplate – where you’ll get his 10 step ad blueprint and a way to funnel hack his process Podsights.com Robert Cialdini NicholasKusmich.com/perfectadtemplate The podcast with Daniel Daines Give book by Nicholas Kusmich Breakthrough Advertising by Eugene Schwartz Scientific Advertising

John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor.  He asked John one simple question when they met, which changed the course of the rest of John’s life. Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret.  John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals. He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back.  John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights. “Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf Some Topics We Discussed Include: How one question changed the course of John’s life for the better How just one an hour a day of learning can create immense benefits The mind-body connection, and how John was able to heal himself How your brain is similar to a computer Simple ways to change what you say to accomplish goals Common limiting beliefs and how to overcome them John’s use of Awareness, Intention & Action A great way to start your day to help you reach your goals The Importance of cause & effect How our brain uses energy to be more efficient And much, much more Contact John Assaraf: Find John on Instagram John’s Youtube Channel Facebook fan page - John does a free 30-minute training every Tuesday morning References and Links Mentioned: Traffic & Conversions Summit Ori Bengal’s art Epigenetics You Squared by Price Pritchett InnerCise - Anyone who buys the book will get 8 videos where John will guide you through the exercises in the book. It will transform your life and get you more focused. JohnAssaraf.com   John’s Youtube Channel Ignite My Brain

From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year. Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business. Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform. “You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback Some Topics We Discussed Include: How Jason met his co-founder which led to the creation of Amazing.com. Why it’s important to have complete belief in your own product. How to scale your team up effectively and how to know which people to hire next. The formula he learned from Todd Herman on how to segment your time efficiently. Tips and insights as to what it take to be a successful seller on Amazon right now. How he was able to grab the incredible domain name Amazing.com. The important difference between leading your business vs. running your business. How to document your tasks to make it easier to outsource. How to set up an employee properly to ensure success for both of you. Key qualities of being a good leader. You can find Jason at: Amazing.com and SellerCon.com/tactics References and Links Mentioned: The EGP Letter - Get our print newsletter Amazing.com SellerCon Yanik Silver’s Mavericks Todd Herman CamtasiaAmazon’s Sponsored Ads