Hustle & Flowchart: Mastering Business & Enjoying the Journey

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs. On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user. If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes. “If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling Some Topics We Discussed Include: Testing and having fun with invention ideas How to capitalize on your squirreling brain as an entrepreneur How to come up with an idea and sell it within days or months How to license your idea and cash out How to invent as a side hustle Finding potential people to buy your idea The specific kind of attorney you want working for you Why being a product developer is the ideal side hustle for entrepreneurs How much you can expect to make from royalty deals And much, more more! Find Bob Serling here: Get Bob’s Free 5 Part Training Program on Inventing References and Links Mentioned: Get the EGP Letter here Hustle & Flowchart Episode 46 with Bob Serling Bob’s podcast? Trade association list for research Amazon and Google Shopping LinkedIn Google News Fiverr Upwork Get Bob’s Free 5 Part Training Program on Inventing How to Be a Capitalist Without Any Capital by Nathan Latka

Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time. He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play.  Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego. Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be. Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life. “When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman Some Topics We Discussed Include: How to use the power of alter ego and what it is How to develop your own alter ego One tactic that most people never use, but gets Todd customers for life How to turn your alter ego on and off at will How to get over imposter syndrome What Todd did as a football athlete to create a winning environment for himself Alter egos of famous people he has worked with Why participating in individual sports is even more important than team sports Why building a game plan is one of the key things to create if you are an entrepreneur How a simple pair of glasses can help banish rejection And much, more more! Contact Todd Herman: Todd Herman.me References and Links Mentioned: Get the EGP Letter The Alter Ego Effect by Todd Herman Ogilvy on Advertising by David Ogilvy International Advertising Festival Ogilvy’s contest for the World’s Greatest Salesperson. Funny videos that Ogilvy created. Todd’s winning video about the simple red brick Quality of Life Study The 90 Day Year

We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things. As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well. In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way. “The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe “The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier Some Topics We Discussed Include: Some of the cool things we are doing in our business How we are getting bigger and bigger name guests on the show How The EGP newsletter leverages this for our connections The latest news regarding Google and how that will help your SEO immensely if you do it correctly How we leverage physical mail and why it’s such a big hit Ninja tactics for follow-ups with those we connect with How one link added to their content has allowed us to network with amazing guests The different ways to monetize content which has lead to big gains in affiliate income How we retarget to potential guests for future episodes A super simple way to use your existing FAQ’s for an additional media source And much, much more! References and Links Mentioned: Get the EGP Newsletter   Roland Frasier’s Business Lunch Podcast Our Dream 100 List - check it out, maybe you know someone on our list! Perry Marshall Our episode with Marx Acosta-Rubio The 3rd Door book by Alex Banayan BlueFishing book by Steve Sims Full Contact Traffic and Conversions Summit Tools of Titans book by Tim Ferris Our episode with John Assaraf You Squared book by Price Pritchett Spotify IHeart Radio Tune In Anchor Designrr

Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.   Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later.  He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.   Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.     “Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich   Some Topics We Discussed Include:   How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go A resource for uploading podcast data to Facebook How to position an offer to all types of potential buyers How to mirror a campaign when using Facebook ads 4 elements to a great offer How to promote a podcast with Facebook ads What makes a great lead magnet How to make your ad costs back immediately and set yourself up for the future An important distinction of advertising on Facebook vs. other platforms And much, much more   Contact Nicholas Kusmich:   At The Council - his membership community   References and Links Mentioned: NicholasKusmich.com/perfectadtemplate – where you’ll get his 10 step ad blueprint and a way to funnel hack his process Podsights.com Robert Cialdini NicholasKusmich.com/perfectadtemplate The podcast with Daniel Daines Give book by Nicholas Kusmich Breakthrough Advertising by Eugene Schwartz Scientific Advertising

John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor.  He asked John one simple question when they met, which changed the course of the rest of John’s life. Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret.  John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals. He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back.  John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights. “Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf Some Topics We Discussed Include: How one question changed the course of John’s life for the better How just one an hour a day of learning can create immense benefits The mind-body connection, and how John was able to heal himself How your brain is similar to a computer Simple ways to change what you say to accomplish goals Common limiting beliefs and how to overcome them John’s use of Awareness, Intention & Action A great way to start your day to help you reach your goals The Importance of cause & effect How our brain uses energy to be more efficient And much, much more Contact John Assaraf: Find John on Instagram John’s Youtube Channel Facebook fan page - John does a free 30-minute training every Tuesday morning References and Links Mentioned: Traffic & Conversions Summit Ori Bengal’s art Epigenetics You Squared by Price Pritchett InnerCise - Anyone who buys the book will get 8 videos where John will guide you through the exercises in the book. It will transform your life and get you more focused. JohnAssaraf.com   John’s Youtube Channel Ignite My Brain

From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year. Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business. Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform. “You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback Some Topics We Discussed Include: How Jason met his co-founder which led to the creation of Amazing.com. Why it’s important to have complete belief in your own product. How to scale your team up effectively and how to know which people to hire next. The formula he learned from Todd Herman on how to segment your time efficiently. Tips and insights as to what it take to be a successful seller on Amazon right now. How he was able to grab the incredible domain name Amazing.com. The important difference between leading your business vs. running your business. How to document your tasks to make it easier to outsource. How to set up an employee properly to ensure success for both of you. Key qualities of being a good leader. You can find Jason at: Amazing.com and SellerCon.com/tactics References and Links Mentioned: The EGP Letter - Get our print newsletter Amazing.com SellerCon Yanik Silver’s Mavericks Todd Herman CamtasiaAmazon’s Sponsored Ads

Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation.   Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend.   Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails.  In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates. “Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel   Some Topics We Discussed Include:   Sending limits when using Gmail Use of Reddit for marketing your product Pros and cons of selling on the Chrome store An easy to use email platform that works directly with GMail How to produce a SaaS with limited customer service involvement Sites to market your SaaS product Best practices when using Gmail for marketing A great resource for photo editing Contact Ajay here:   On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row) Via Email: Ajay@wordzen.com References and Links Mentioned:   The EGP Letter - Get our print newsletter JangoMail  - email marketing platform.   WordZen - a product that writes your emails for you.   GMass - a mass emailing platform that ties into Gmail Google Chrome Store GMail Genius Reddit Product Hunt Medium How to be a Capitalist Without any Capital by Nathan Latka Never Split the Difference by Chris Voss & Tahl Roz Topgrading by Bradford D. Smart, Ph.D. Slack for internal team communication Omnifocus for daily checklists Notion for product management Remove.bg for removing backgrounds on photos Dropbox Evernote

After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials. He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects.  In addition to these accolades, Ron is a published author. Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives. Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand. “Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch  Some Topics We Discussed Include: How working with the general public can lead to amazing opportunities. How to combine two sets of skills to create a marketing strategy. How to channel market vertically How to crowdsource video content to market a product in the beginning The 3 step video creation formula How product stories are similar to a movie trailer or telling a good joke A 3 question technique to pre-qualify consumers Important starting points to consider when introducing your product The difference between brand marketing and direct response marketing Why giving away your product is better than offering a discount Contact Ron Lynch: Visit’s Ron’s Facebook page for Big Baby Agency. If you send a message to the page, the bot will sent you a free 15 page creative brief, plus you’ll be pre-registered to get his book for free when it comes out. References and Links Mentioned: The EGP Letter - Get our print newsletter Principle of Reciprocity Breath Rox GoPro AeroGarden Derren Brown Words That Sell book Big Baby Agency Seven Basic Plots book Buy Now: Creative Marketing that Gets Customer to Respond to you and your Product book Rob Burns: VSLs Suck – Make This Kind Of Video Instead Robo Hendrickson: How to Prototype and Patent Your Ideas

After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products. Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip. Robo is a super cool, fun guy who’s been around for a long time in this space.  Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business. “Good products are nice, but tacos can really make a difference.” - Robo Hendrickson Some Topics We Discussed Include: How to prototype and patent your idea Different ways to fund your idea How to create a manifesto to procure your ideal lifestyle Important qualities to look for in when creating partnerships How to research if your product idea is already being produced by someone else The different types of patents What to look for when finding people to design your product Important things to research to determine the potential success of an idea Why sometimes there can be success with a product even if has been mass marketed already How to give back and make a difference Contact Robo Hendrickson: Full Bucket Connect on Facebook On Instagram Dragn Grills And on Twitter References and Links Mentioned: Full Bucket Dragon Grill Smash Factory USPTO.gov Patents.Google.com Provisional patent filing One for One Program The Go Giver Start Something That Matters Re-Work Shoe Dog

Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos. In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing. Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective. Some Topics We Discussed Include: The best $5 Rob ever spent on Fiverr The heartbreaking reason Rob closed up his first business How Rob sold hot sauce through the mail How ads in back of magazines shaped his internet business The industry that Rob attempted to disrupt How he went from doing press releases to creating videos How to get paid for things you'd get kicked out of school for The type of video he makes now instead of VSLs Why promoting big brands is different than small brands Why you shouldn't need to convince people to buy stuff Attention spans in the 80s vs. today Why smartphones have changed video marketing The biggest mistake most people make with their videos The 3-Step formula for crafting the perfect sales video Social media video structure vs. sales video structure Who and how to infuse humor into every video The off-the-wall product ideas that Rob has lined up The hero style video and what goes into them Plus much more! Contact Rob Burns: Video Telepathy References and Links Mentioned: The EGP Letter – Get our print newsletter PR Reach Robburnsbrain on YouTube Save the Cat by Blake Snyder World’s Fittest Book by Ross Edgley Bored and Brilliant by Manoush Zomorodi