
Driven by Data: The Podcast
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Latest episodes

Jan 2, 2024 • 51min
S4 | Ep 9 | Building Trust; The Power of Prediction with Aimee Smith, Director of Data at Metropolitan Police
In Episode 9, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Aimee Smith, Director of Data at Metropolitan Police (probably known as Scotland Yard by most outside of the UK), where they discuss the opportunities that Data & Analytics presents to revolutionise policing and moving to prediction for prevention, which includes;Tackling Organised Crime GroupsChairing the national police data board bringing together 43 organisations Being one of the most complained about organisations to the ICOThe importance of executive sponsorship How investment is linked to your highest leadership level The biggest challenges Met Police/Scotland Yard have with data Why their people are genuinely their biggest asset and the challenge that creates for D&A investment Peelian principles; why data has always been used in policing What they have done to prove their value Using credible stakeholders within the organisations to tell the data story The different levels of data-led decision-makingThe opportunity to revolutionise policing through data and analytics The challenges of being judged based on media headlines Why the obsession with catching offenders could be the wrong approach Prioritising workload in potential life and death situationsHow the public help set the organisation's business strategy Why most people don’t connect data to their core role and missionWhy their data can be valuable to UK PLC but the challenges in articulating howHow the expectations of how data is used are different within the same organisation Fixing broken relationships with the black community while also trying to deploy DS/ML with biased data Tackling bias and ethics as an organisation that people love to scrutinise Using their own DS team to test for bias Choosing not to deploy certain solutions due to bias and ethical concerns Needing to build trust with the public before they can execute on predictive analytics A shout-out to Davin Crowley SweetThanks to our sponsor, Cambridge Spark;Cambridge Spark is an education technology company that educates the workforce with critical digital transformation skills to succeed in the AI era.They offer a range of flexible learning solutions to meet business needs, from fast deployment of new skills with bespoke programmes through to longer-term investment in the workforce with apprenticeships.Their unique patented online learning platform EDUKATE.AI simulates real-world industry scenarios, providing learners with instantaneous feedback on their code. This hands-on, practical approach ensures that students are learning how to apply new skills to real datasets, which accelerates the business impact they can make.Get in touch to learn more - Cambridge Spark

Dec 27, 2023 • 47min
S4 | Ep 8 | Building for Strategic Transformation Amidst the Hype Cycles with James Morgan, Chief Data Officer at The Crown Estate
In Episode 8, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by James Morgan, Chief Data Officer at The Crown Estate, where they discuss all of the facets involved in building a Data & Analytics capability for strategic transformation while managing the hype cycles, which includes;The importance of having the right information strategy Why D&A needs to be involved in strategic planning Why you have to identify which stakeholders deliver value for the organisation How too many data teams are focusing on solutions instead of objectives Choosing objectives that will deliver the best ROI Why diverse teams are critical for success with D&A Balancing the immediate needs and the strategic visionDefining what your core capability needs to be Ensuring you enable the business so they don’t do it themselves Why all hype cycles only exist to help deliver an outcome Why choosing the right tools can be critical Why some hype cycles have been hugely advantageous The importance of identifying where the nuggets of real change lie within any hype cycle Why the fundamentals of good data practice are still applicable today Why prototyping is beneficial but it can’t be your main approach Why AI isn’t the answer to everything Why not all hype cycles are created equally How people confuse operating model and team structure Trying to hire unicorns and writing 35 different job descriptions to build a team Why your data team should represent the population Why you have to truly believe in building a diverse team Why being obliged to fill a diversity quota or target is the wrong approach Why you’ll only ever gain credibility by delivering something that people want and use Needing to get your organisation to the place of believing that data is intrinsic to its success Attributing the value of your work before you deliver anything

Dec 19, 2023 • 54min
S4 | Ep 7 | Servant Leadership; The Key to Value Creation with Tim Carmichael, Chief Data Officer at Chaloub Group
Tim Carmichael, Chief Data Officer at Chaloub Group, discusses servant leadership in Data & Analytics success. Topics include: first CDO in the British Army, enabling evidence-based decision-making, shifting mindset for servant leadership, playing to people's strengths, context of decisions, trusting partnerships, moving away from 'them and us', the difference between leadership and line management, Gen AI and data literacy, ruling through fear stifles innovation.

Dec 12, 2023 • 49min
S4 | Ep 6 | Selling Your Data Story; The Customer Obsession with Ciara Moore, Chief Data & Digital Officer at Bank of Ireland
In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;Why language is importantWhy you need to be customer-obsessedThe relationship between data and providing better customer experiencesData-Driven or Customer Obsessed Why you should never start with the data Why customer experience is very “touchy-feely” The importance of protecting your customer's data in a way they want it to be used The importance of first principlesUsing AI to measure the emotions of your customersWhy it’s on Data Leaders to quantify the value of the work we do Why it’s never enough to build foundationsPicking the appropriate use cases as a starting point Why you have to deliver “little and often” Why it’s always a tough journey for 12-18 monthsWhy you need to tell the story and tell it in a way that resonates with your organisation Why you need to be cautious about how you frame the art of the possible The importance of using different channels of communication to tell and sell your story People get it when the language changes The importance of letting your D&A team present to business stakeholders Why you need to take a hands-on approach to storytelling as a Data Leader The power of creating more capacity for your team to do more interesting work

Dec 5, 2023 • 37min
S4 | Ep 5 | Getting Data & Analytics into the Boardroom with Kate Sargent, Chief Data Officer at The Financial Times
In Episode 5, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kate Sargent, Chief Data Officer at The Financial Times, where they discuss the importance of getting data into the boardroom to ensure D&A success, which includes;Why data strategies often articulate the role that data can play and not often what it will playWhat should be included in your data strategy Understanding the business strategy and objectives if it’s not obvious Why D&A teams need to constantly reinvent themselves Why you need to befriend your commercial/finance colleagues Transcend D&A into the boardroom by meeting people where they are Why it’s imperative that you’re easy to work /do business with The need for a voice in the boardroom for D&A to be successful Why very few other functions have or need a strategy but data still does Why new tools and techniques should be additive, not substitutional Why the “old school” work is still where the most value is derived Why finding the right balance of the team structure will underpin the success of any Data Leader The importance of staying alert to disengagement Identifying the issues and choosing the solution to fix themWhy ‘data product’ demonstrates the growing-up of data as a discipline The differences between ‘data product’ and ‘data as a product’ and why the differentiation mattersDriving top-down and bottom-upWhy data is viewed as important but not urgent (and how to create urgency)The power of demonstrating the risk of missed opportunities to drive change

Nov 28, 2023 • 46min
S4 | Ep 4 | The Transition; From ‘Data Leader’ to CDO with Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG)
In Episode 4, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG), where they discuss what it takes to make the move from leading Data & Analytics teams, to becoming a CDO, which includes;The major differences between leading Data & Analytics teams and being a CDOWhy you have to leave your Data Analytics hat at the door and focus on business strategy Why you need to manage your leadership style to handle emotions and politics The importance of trust and empowermentCulture, Change and Relationship Building Why you have to measure the impact of the business outcomes you’re supportingThe telltale signs that you’re ready to execute Why operating as an executive requires a totally different skillsetThe importance of diversity of thought and resilience Understanding pain points and value levers Why you need to have a growth mindset to step up to become a CDOHow to assess whether a CDO title is actually a CDO role Do we really need a voice at the table?Why you need to move the perception of your team from service provider to partner The importance of understanding how your stakeholders mange their P&LWhy you need a communications plan to dictate your own narrative Striking the balance between strategy and execution Why you’ve got to hold yourself to account for milestones and deliverablesThe art of data storytelling as a CDOCommunicating your vision in a way it resonates to different audiences The impact of being seen as a ‘thought-leader’ and why it’s important Learning to read the room

Nov 21, 2023 • 53min
S4 | Ep 3 | The Future of the Board; The Future of the CDO with Sanjeevan Bala, Group Chief Data & AI Officer at ITV
In Episode 3, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sanjeevan Bala, Group Chief Data & AI Officer at ITV, where they discuss the future of the Board and ExcCo, and the role the CDO plays in the future, which includes;Why data drives an offensive growth strategy at ITVThe importance of having a value-driven strategy The importance of the PLC board and ExCo on signposting the strategic importance of data Making data a strategic business initiative and not a technical one The future possibilities for CDO's on their next career moveWhy the CDO is less about the task and more about building relationships Why the technicalities are the easiest part of the D&A equation to crack The role of data in board advisory If reporting lines/structures have an impact on successWhy insight isn’t the problem, unlocking the last mile isBeing an offensive, value-driven function versus being an enabling function Why being an enabler means you’re a cost centre Why the D&A voice is often missing from ExCo The role of diversity in the boardroom and the relationship with how D&A is viewed Why many boards are asleep at the wheel and are not fit for purpose for the future The difference between “value potential” versus “value capture” How “value-driven” versus “data-driven” can be measured The benefit of bringing in outside thinking and perspective to build next-generation capability Why technical skills alone won’t help you winHow to get onto a board without board experience

Nov 14, 2023 • 53min
S4 | Ep 2 | From Data to Insight....So What? with Lyndsay Weir, Chief Analytics & Insight Officer at Barilla Group
Lyndsay Weir, Chief Analytics & Insight Officer at Barilla Group, discusses the 'so what' about Data, Analytics and Insight, including the benefits of a non-STEM background, the importance of collaboration and asking 'so what?!', changing how reports and insights are presented, the damage from 'data is the new oil', and balancing tech and business objectives.

Nov 7, 2023 • 1h 2min
S4 | Ep 1 | Busting Myths About the CDO role with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership
Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, discusses the myths about the CDO role, the importance of understanding data value from different stakeholder perspectives, the evolving role of the CDO, and the significance of culture, literacy, and adoption in the data industry.

Oct 31, 2023 • 1h 4min
BONUS EPISODE 2: A Compilation of Three of the Most Listened to Episodes EVER!
What do Data Modelling, Delivering £500m in value through Data & Analytics, and building a Data Academy have in common?They all feature in the most listened-to episodes of Driven by Data: The Podcast, ever!After recently concluding Season 3 of Driven by Data: The Podcast, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide over until the launch of Season 4 in a couple of weeks, which we promise will be the biggest and best yet.This episode features;S3 | Ep 4: The Resurgence of Data Modelling, with Kelly HumeS3 | Ep 16: Delivering £500m in Value with Clive (Benny) Benford S3 | Ep 21: Building a Successful Data Academy with Hannah Davies
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