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Driven by Data: The Podcast

S4 | Ep 39 | Data Storytelling: Influencing Your Way to Business Impact with Stefania Gvillo, Chief Analytics & Insight Officer at Domino's

Jul 30, 2024
In this engaging conversation, Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, shares her expertise on data storytelling. She emphasizes the necessity of understanding your audience and prioritizing what drives decisions over mere insights. The nuances of storytelling in B2B versus B2C are discussed, alongside practical tips for enhancing storytelling skills. Gvillo highlights the significance of language in shaping perceptions and aligns team roles to foster a culture of effective communication. Hear how storytelling can reshape outcomes and drive business impact!
48:26

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Stefania Gvillo emphasizes the need for analytics teams to cultivate effective storytelling skills to translate complex data into clear, actionable insights that drive decision-making.
  • The importance of prioritization in analytics is highlighted, as aligning projects with corporate goals ensures resources are effectively allocated to initiatives that benefit customers and franchisees.

Deep dives

Stefania Gavillo's Journey in Data Analytics

Stefania Gavillo shares her extensive career journey, highlighting her nearly four years as the Chief Analytics and Insight Officer at Domino's and previous roles at Mondelez and PepsiCo. She began her career as a brand management intern, but her passion shifted toward data and analytics, leading her to focus on consumer insights and decision-making. This transition showcases the importance of recognizing one's interests and strengths, even when external advice suggests a different path. Throughout her career, she has engaged with iconic brands and diverse teams, which has shaped her approach to analytics.

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