In Episode 40, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO of Data Literacy Academy, Hannah Davies, Head of Data Culture and Excellence at Admiral Group Plc and Kate Jones, Head of Data Product and Strategy at Coventry Building Society as part of a live panel event, where they discuss how to design and deliver an enterprise data literacy programme, from planning to impact, which includes;

• Understanding the business case for data literacy programmes
• Who should drive it and why
• The key steps in planning effective enterprise data literacy
• Approaches to obtaining buy-in and sponsorship
• How to build a data academy
• Communicating the value to the wider business
• Branding people with persona names
• Ways to measure success
• Why success metrics will change with maturity
• Proving the ROI on data literacy initiatives
• If there is resistance to the word 'literacy'
• If structured data literacy programmes can work in smaller organisations
• The scale of dedicated resources required to execute
• Typical objections to running data literacy programmes
• Selling the benefits of why a data literacy programme is required  
• The common challenges faced when implementing a data literacy programme
• Overcoming those challenges
• Assessing the current level of data literacy before starting
• Tailoring data literacy activities for  different stakeholders and departments

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.