S4 | Ep 35 | Turning Sponsorship into Data Management Success with Rupal Sumaria, Head of Data Management at ASOS

In Episode 35, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rupal Sumaria, Head of Data Management at ASOS, where they discuss how to obtain buy-in and sponsorship for data management, which includes;

• Ending up in Data Governance by accident
• Rebranding from Data Governance to Data Management
• The recognition that Data Management can support
• Why repetition, persistence and resilience are the key to driving buy-in and sponsorship
• Using different content and analogies to communicate with different teams
• The importance of getting into as many meetings as possible
• Using a variety of different mediums to communicate with your business teams
• Why data management success requires a fundamental mindset shift for the entire organisation  
• Communication differences between business teams and executives
• Why the perception of legacy organisations versus digital natives isn’t always accurate
• Prioritising which data management use cases to tackle first  
• Why willing partners are critical and how you identify them
• Why people skills are so critical when working in data management
• How personality can take you a long way
• Why the perception of job titles can make a difference
• Balancing quick wins with long-term strategic initiatives
• The role of technology and tooling in data governance
• Why data discoverability is a critical component to success
• The importance of retaining and sharing company knowledge
• The differences between data governance and AI governance
• How GenAI will impact data governance   

Thanks to our sponsor, Data Literacy Academy.

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