Unthinkable with Jay Acunzo

Tom O'Keefe shares how his side project, Boston Tweet, led to unexpected influence and opportunities in the Boston community, including invites to Fenway Park parties and free rooms at Mohegan Sun. The podcast explores the power of social media, the challenges of managing news, and the impact of side projects on personal growth.

In this podcast, the host explores the importance of stepping outside our comfort zones to enhance our intuition and creativity. They share a story about how a professor made guests at a BBQ uncomfortable to change their food consumption. They also discuss the concept of 'Follow the Fear' in improvisation and business, and the importance of embracing discomfort for better creative work.

Crew co-founder and CEO Mikael Cho shares the story of how a creative side project, Unsplash.com, saved his startup from bankruptcy. They discuss the power of side projects in driving business growth, the strength of constraints in creative projects, and the unexpected success of Unsplash in attracting customers and talent.

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today...   Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world.    LINKS TO KNOW: Heather Legge's site: http://www.envisionsuccessinc.com/ Heather Legge's Twitter: https://twitter.com/esiresults Alec Brownstein's site: http://alecbrownstein.com/project.php?cat=3 Alec Brownstein's Twitter: https://twitter.com/jusfonzin The Google Job Experiment explainer video: https://www.youtube.com/watch?v=7FRwCs99DWg Jay's Twitter: twitter.com/jayacunzo Jay's Snapchat: snapchat.com/add/jayacunzo   SUPPORT FOR THIS EPISODE: RightSideShirts.org - empowering kids to be more creative and helping art programs in need.   TOPICS DISCUSSED: Momentum Google Dollar Shave Club Golf Mitt Romney Side Projects Creativity Craft Intuition Art

Scott Monty, one of the world's top marketing minds, discusses his obsession with the past and his surprising side project. The speakers highlight bridging classic content with modern technology and the value of understanding human nature in marketing. They also explore the viral success of Scott's story and the power of self-discovery in achieving excellence.

SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY: In a noisy world like ours, you don't just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.   First, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.   LINKS TO KNOW: Far Side penguin comic: goo.gl/WuhnTk Viceroy's music: @viceroymusic Viceroy's site: www.viceroymusic.com/ Eddie the Terrible blog post: hssvacc.blogspot.com/2014/12/a-full…e-reasons.html Jay's Twitter: twitter.com/jayacunzo Jay's Snapchat: snapchat.com/add/jayacunzo   SUPPORT FOR THIS EPISODE: RightSideShirts.org - empowering kids to be more creative and helping art programs in need.   TOPICS DISCUSSED: Penguins Music Grateful Dead Rock and Roll The Far Side Cartoons DJ Viceroy Tropical House Writing Blogging Viral Content Creativity Craft Intuition Art

While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at http://unthinkable.fm for our emails each Monday morning -- we're sharing the entire framework and process behind making the show run while we tinker on new episodes!   SUBSCRIBE: http://unthinkable.fm   BEHIND-THE-SCENES: http://snapchat.com/add/jayacunzo   SAY HI: http://twitter.com/jayacunzo   TODAY'S EPISODE SYNDICATED FROM: https://soundcloud.com/louderthanwordsjohnbonini

The host questions their purpose and target audience after a positive review. The importance of the creative journey is emphasized over the destination. The speaker announces a hiatus to work on various aspects of the podcast and encourages listeners to share their thoughts and feelings for the mission.

Scott Belsky, founder of Behance and a global community of creatives, discusses the creation of Behance, the importance of side projects, creating a physical experience for a virtual brand, and empowering creative individuals through paper and blogging.

Betting your career on creativity means finding beauty in the broken. In this podcast, they discuss saving bad ideas, the journey of the Golden State Warriors, and a personal story of overcoming struggles and finding transformation. It explores the value of pursuing unconventional opportunities and the importance of imagination, storytelling, and finding your driving mission.