

Unthinkable with Jay Acunzo
Jay Acunzo
An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
Episodes
Mentioned books

May 16, 2016 • 18min
Slingshot: The Cooper Review [Creativity Series #9]
Sarah Cooper, a comedic writer known for paroding business culture, discusses her journey from acting to Google to pursuing her writing career. She talks about finding creative freedom, meeting audience expectations, and the struggle for authenticity. She shares her drive for constant improvement and determination to beat her own best.

May 9, 2016 • 44min
2% Better [Creativity Series #8]
Creative people's attention to detail, like the speaker's journey to perfect the vanilla filling for their pies, and the importance of creating a quality product are discussed. The significance of small details in creative projects and the motivation behind obsessive attention to them are explored. The podcast also emphasizes the value of improving creative projects and finding satisfaction in the creative process.

May 2, 2016 • 26min
Slingshot: The Danger Booth [Creativity Series #7]
In this podcast, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth called The Danger Booth. They explore the process of naming and branding the booth, the value of side projects, and the importance of customization in photography. They also highlight the rewards and fulfillment that come with pursuing side projects and urge listeners to create meaningful moments in their lives.

Apr 25, 2016 • 36min
The Muse Is An Excuse [Creativity Series #6]
Elliott Bell, career coaching expert, discusses creativity, inspiration, and the role of the Muse. Chase Jarvis debunks myths on creativity and shares a big announcement. They also talk about career, education, photography, design, and influential figures like Mark Cuban, Seth Godin, and Richard Branson. The importance of grounding inspiration, taking action towards goals, and embracing creativity in everyday life are highlighted. The program 30 Days of Genius is introduced, rejecting the concept of the Muse and promoting prioritizing authenticity in the creative process.

Apr 18, 2016 • 24min
Slingshot: Wooden Nickel Shorts[Creativity Series #5]
In this episode, Dan Milano discusses the comedy group Wooden Nickel Shorts and their video project. They cover topics such as creativity, comedy, video production, video editing, and the value of side projects. They also explore the process of creating parody videos and the importance of embracing the creative process in one's career.

Apr 11, 2016 • 37min
Craft-Driven [Creativity Series #4]
When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers.
In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work.
LINKS TO KNOW:
Gracenote's Twitter: twitter.com/gracenoteboston
The Coffee Trike's Twitter: twitter.com/TheCoffeeTrike
SUBSCRIBE:
Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.
Jay's Twitter: twitter.com/jayacunzo
Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo
SUPPORT FOR THIS EPISODE:
RightSideShirts.org - empowering kids to be more creative and helping art programs in need.
TOPICS DISCUSSED:
Creativity
Coffee
Espresso
Ice Cream
Italy
Culture
Employee Happiness
Management
Boston
Craftsmanship
The Coffee Trike
Gracenote Coffee
Consciousness
Focus
Work/Life Balance
Being Craft-Driven
Game Theory
Game Mechanics
Intrinsic Motivation

Apr 4, 2016 • 33min
Slingshot: Carving the White Whale [Creativity Series #3]
Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.
In this episode, Erik Devaney talks about carving the white whale.
LINKS TO KNOW:
Erik's Twitter: twitter.com/bardofboston
Erik's Medium article: https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da
SUBSCRIBE TO THE SHOW:
Join the newsletter at unthinkable.fm
Jay's Twitter: twitter.com/jayacunzo
Show Behind-the-Scenes: Snapchat.com/add/jayacunzo
SUPPORT FOR THIS EPISODE:
RightSideShirts.org - empowering kids to be more creative and helping art programs in need.
TOPICS DISCUSSED:
Creativity
Craftsmanship
Moby Dick
Customer Personas
Marketing
Content Marketing
Side Projects
Wood Carving
HubSpot
Medium
Netflix
Procrastination
Writing

Mar 28, 2016 • 40min
Side Projects [Creativity Series #2]
Neil Pasricha, creator of 1000AwesomeThings.com and author of The Book of Awesome, discusses the power of side projects in personal growth, creativity, and career advancement. He shares the origin and early success of his blog, talks about the therapeutic impact of daily blogging, and highlights the importance of maintaining consistency and overcoming challenges. The podcast also explores how side projects can inspire and lead to unexpected opportunities.

Mar 21, 2016 • 34min
Quality vs. Quantity [Creativity Series #1]
In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush.
LINKS TO KNOW:
Subscribe at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.
@jayacunzo & UnthinkableFM
snapchat.com/add/jayacunzo
facebook.com/UnthinkableFM
SUPPORT FOR THIS EPISODE:
RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

Mar 17, 2016 • 23sec
Unthinkable Mic Check
See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes.
Twitter:
@UnthinkableFM
@JayAcunzo