Unthinkable with Jay Acunzo

Slingshot: Scott Monty, Oxymoron [Creativity Series #13]

Aug 29, 2016

Scott Monty, one of the world's top marketing minds, discusses his obsession with the past and his surprising side project. The speakers highlight bridging classic content with modern technology and the value of understanding human nature in marketing. They also explore the viral success of Scott's story and the power of self-discovery in achieving excellence.

06:18

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Episode guests

Scott Monty

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Vocalizing goals to another person can help achieve them and experimenting with social media and podcasting can lead to significant audience growth in creative projects.

Creative work is an act of self-discovery, and embracing self-awareness and fully immersing oneself in the project can improve the quality of the work.

Deep dives

The power of vocalizing goals

Scott Monty, a marketing consultant, discovered that vocalizing goals to another person is a highly effective way to achieve them. By creating a side project called the Baker Street Blog, he used it as a laboratory to experiment with social media and podcasting. The project gained success, got discontinued for a period due to professional commitments, and then reinvigorated. Combining the website with the audio program made sense, and their audience grew significantly. An inflection point was when an April Fool's Day joke about Nicholas Rowe reprising his role as Sherlock Holmes went viral, leading to major news coverage. Scott emphasizes the importance of learning from the past and understanding human nature in marketing endeavors.

Introduction

3min

Realizing the Significance and Bridging the Gap Between Classic Content and Modern Technology

2min

The Viral Story, Team Expansion, and the Power of Self-Discovery

2min

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TODAY:

Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

LINKS TO KNOW:

Scott's side project: http://www.ihearofsherlock.com/

Scott's newsletter and related mini-podcast: http://fullmontyshow.com/

Scott's Twitter: http://twitter.com/scottmonty

Jay's Twitter: http://twitter.com/jayacunzo

Jay's Snapchat: http://snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Marketing

Media

Newsletters

Technology

Sherlock Holmes