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TODAY:

Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

LINKS TO KNOW:

Scott's side project: http://www.ihearofsherlock.com/

Scott's newsletter and related mini-podcast: http://fullmontyshow.com/

Scott's Twitter: http://twitter.com/scottmonty

Jay's Twitter: http://twitter.com/jayacunzo

Jay's Snapchat: http://snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Marketing

Media

Newsletters

Technology

Sherlock Holmes

Sir Arthur Conan Doyle

I Hear of Sherlock Everywhere

Blogging

Podcasting

Creativity

Intuition