The MINDset Game® Podcast

The greatest challenges for any business include figuring out how to make their product or service stand out amidst a competitive field, attract clients, and drive sales. While large companies may have adequate resources to invest in building a widely recognized brand, most small and medium-sized businesses must rely on marketing strategies that will quickly yield results. John Dwyer, our guest in Episode 225 of The Mindset Game® podcast, is a marketing enigma – a direct response customer attraction expert who thinks way outside of the box. With a mantra that one’s marketing needs to “wow” prospects, John’s consultancy business is called the Institute of Wow. He helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. He is also known for shocking the marketing world by convincing Jerry Seinfeld to come out of retirement! In this week’s episode, John discusses the following: Why offering incentives for your customers is more effective than other common strategies, such as lowering prices – particularly when the incentives are based on a keen understanding of your target clientele The importance of surrounding yourself with positive people who ask “why not?” instead of “why?” and encourage you to never give up, regardless of the circumstances The 5 components of direct response marketing: highlight someone’s problem; aggravate that problem; offer the solution (buying from your business); provide proof, such as testimonials from other clients; and use a strong call to action To access a free digital copy of John’s Wow Manifesto, visit www.wowmanifesto.com/gift. To learn more about the Institute of Wow, visit https://theinstituteofwow.com.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 

Whether you’re a sales professional or a business owner or leader, maintaining a consistent stream of current and prospective clients is crucial for business growth and success. However, many people are uncomfortable with the sales process, often due to a fear of rejection or feeling like they are being bothersome. To overcome these feelings, it’s crucial to develop a mindset that is focused on the value you bring and how you can help others achieve things they didn’t think were possible – what Mark Hunter, our guest in Episode 224 of The Mindset Game® podcast, refers to as the “sales hunter” mindset. Mark's professional journey has included multiple sales and leadership roles with three Fortune 500 companies, which provided the foundation for him to create the name, “The Sales Hunter,” more than 20 years ago. His career has also included consulting, speaking, and writing about sales, including his book, “A Mind for Sales: Daily Habits and Practical Strategies for Sales Success.” In this week’s episode, Mark shares the following: Specific techniques for overcoming feelings of hesitation or discomfort when approaching sales prospects, such as reflecting on how you’ve helped other clients in the past and focusing on who you can impact each day Why the questions you ask are more important than the statements you make, as well as some key questions to ask when trying to build trust and rapport with sales prospects Insights that can be beneficial for both sales leaders and the leaders of teams Tips for navigating common challenges you may encounter in the sales process, such as objections to price, cold calling, and non-responsive clients To learn more about Mark, visit https://thesaleshunter.com, look for his books, or listen to his podcasts, “The Sales Hunter” and “Sales Logic.”  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I. 

While the term “addiction” is generally associated with the misuse of drugs or alcohol, there is a wide range of substances or behaviors that have the potential to become addictive – including those that are generally considered positive, such as work or exercise. To prevent or heal from addiction of any kind and maintain a balanced relationship with the things you enjoy, it may be helpful to understand the neuroscience behind why we get addicted. Clinician and scholar Anna Lembke, our guest in Episode 223 of The Mindset Game® podcast, is a professor of psychiatry at the Stanford University School of Medicine and the Chief of the Stanford Addiction Medicine Dual Diagnosis Clinic. She has published over 100 peer-reviewed papers, book chapters, and commentaries and is the author of books including “Drug Dealer, MD: How Doctors Were Duped, Patients Got Hooked, and Why It’s So Hard to Stop” and “Dopamine Nation.” Anna sits on the board of several state and national addiction-focused organizations, has testified before various committees in the U.S. House of Representatives and Senate, and maintains an active speaking calendar. In this week’s episode, Anna shares the following: Why the overwhelming abundance of our modern world may leave us more prone to addiction, as well as other factors that may drive addictive tendencies, including genetics, psychiatric disorders, and the desire for control An in-depth explanation of the science behind addiction, how it differs from a healthy passion or hobby, and why addiction to anything is harmful Practical strategies for avoiding addiction triggers and either reducing or eliminating use of a substance or behavior you may be addicted to, as well as tips for supporting others in your life who may be struggling To learn more, visit https://www.annalembke.com or look for Anna’s books on Amazon. To learn more about The Mindset Game®, visit www.TheMindsetGame.com. To subscribe to The Mindset Game podcast or leave a review, please visit https://apple.co/3oAnR8I. 

Regardless of our backgrounds, we all encounter obstacles and varying degrees of trauma throughout our lives. In seeking to achieve your dreams, one of the most important steps is adopting a winning mindset that will empower you to address and heal your trauma, overcome obstacles, and fulfill your highest potential. As a world-renowned transformational speaker, strategist, and consultant, Andre Norman is committed to revolutionizing correctional systems worldwide with an unwavering commitment to resilience and innovation. He inspires individuals and organizations to embrace challenges, tap into their limitless potential, and achieve extraordinary success. Andre brings a wealth of knowledge and expertise to his engagements through his dynamic presentations and practical strategies. By sharing his personal journey from a 105-year prison sentence to becoming a Harvard Fellow, he empowers audiences to overcome obstacles, navigate change, and unlock their true potential. Andre’s profound impact, global reach, and dedication make him a trusted partner for personal and professional transformation. In Episode 222 of The Mindset Game® podcast, Andre shares the following: Why it’s essential to build relationships with trusted, knowledgeable people, such as mentors, who will hold you accountable as you pursue your goals, rather than relying on your own willpower The importance of periodically reassessing your goals and ensuring that what you are pursuing is still a good use of your time and energy How examining where you are in life and striving to heal any traumas — however minor they may seem — can help you find more meaning Why finding ways to get over your hurdles may be a more effective solution than getting rid of them To learn more about Andre or to get in touch with him, visit https://andrenorman.com.  To learn more about The Mindset Game®, visit www.TheMindsetGame.com. To subscribe to The Mindset Game podcast or leave a review, please visit https://apple.co/3oAnR8I. 

Have you ever felt that you were constantly busy, but not necessarily productive in terms of achieving your highest-level goals? In today’s hectic world, it’s easy to become overwhelmed by competing priorities, which may cause us to lose sight of what is most important in our lives. An approach known as “essentialism” offers an antidote to this common problem. Greg McKeown, our guest in Episode 221 of The Mindset Game® podcast, is the author of two New York Times bestsellers: “Essentialism: The Disciplined Pursuit of Less” and “Effortless: Make It Easier to Do What Matters Most.” He is also one of the most sought-after public speakers globally, having spoken to over 500 companies while traveling to over 40 countries, and his work has been covered in several leading publications. Greg’s clients include Apple, Google, Microsoft, and Nike. He is also the host of The Greg McKeown Podcast, which has been ranked in the top five of all self-improvement podcasts and ranked top 10 in educational podcasts. In this week’s episode, Greg discusses the following:  The concept of essentialism and its three parts: exploring what is essential, creating space to eliminate what is non-essential, and making it as effortless as possible to do what matters most Simple tests, such as the longevity and intergenerational tests, and other techniques to help you identify what is essential amongst competing priorities  Key mindset shifts that are necessary for living an essentialist life  The 85% rule, which embodies the idea that working in an optimal state – rather than at maximum, 10x intensity – will yield better, more sustainable results in the long run To learn more about Greg and access his resources, visit https://gregmckeown.com.  To learn more about The Mindset Game®, visit www.TheMindsetGame.com. To subscribe to The Mindset Game podcast or leave a review, please visit https://apple.co/3oAnR8I. 

Have you ever felt hurt by someone, and found yourself still holding onto feelings of resentment, sadness, or anger many years later? While it’s common to blame our pain on what others have said or done to us, the true roots of our suffering often lie in our own thoughts or beliefs.  In 1986, at the bottom of a 10-year spiral into depression and self-loathing, Byron Katie woke up one morning in a state of joy. She realized that when she believed her stressful thoughts, she suffered – and when she questioned them, she didn't suffer. Her simple yet powerful process of self-inquiry, called “The Work,” consists of four questions and a turnaround, which is a way of experiencing the opposite of what you believe. Byron Katie has been bringing The Work to millions of people for over 30 years. Her books include the best-selling book, “Loving What Is: Four Questions that Can Change Your Life.” As our guest in Episode 220 of The Mindset Game® podcast, Byron Katie shares the following: An overview of The Work and how its four questions – Is this thought true? Can you absolutely know that it’s true? How do you react when you believe the thought? Who would you be without that thought? – can help you identify and reverse the thoughts that may be keeping you feeling confused, afraid, or lesser than How the ego can sometimes unintentionally keep us feeling hurt by focusing on the wrongs of others, and how the self-inquiry process can help soothe the ego Other gifts of self-inquiry, such as a more open mind, a greater sense of compassion, and an enhanced ability to understand and connect with others Every Monday, Tuesday, and Wednesday at 9 a.m. PT, Byron Katie hosts “At Home with BK,” a virtual session in which she masterfully guides others in doing The Work. To learn more or register for upcoming sessions, visit https://thework.com.  To learn more about The Mindset Game®, visit www.TheMindsetGame.com. To subscribe to The Mindset Game podcast or leave a review, please visit https://apple.co/3oAnR8I. 

We are constantly surrounded by polarities, from those found in the natural world – such as light and darkness or birth and death – to those in our professional lives, such as the decision to grow your business or keep it small. While it may sometimes seem that opposite ends of a polarity cannot coexist in harmony, the reality is that they both need each other, and navigating them effectively is essential for living a happy, balanced life.  In Episode 219 of The Mindset Game® podcast, we welcome back Jason Campbell, who joined us previously to talk about breath mastery. His unique perspective on music, health, wellness, and spiritual growth comes from his lifelong study of both music and the ancient arts of Eastern health, medicine, meditation, and enlightenment. He is a seventh-degree black belt and co-founder of Zen wellness, teaching meditation, Eastern medicine, tai chi, qigong, sword and enlightenment at a 400-acre ranch in the mountains of Arizona. After guiding us through a powerful breathing exercise, Jason discusses the following: The importance of understanding the concept of yin and yang and the role of different polarities in our lives, as well as tips for managing them effectively Why your perception of a “problem” is often a greater obstacle than the problem itself, and two self-mastery keys that can help alleviate stress and conflict: preparation and emotional regulation    The three different types of karma (or cause and effect) – your own, that of other people, and universal karma – and how managing your own personal karma can help create greater harmony in your life and the world around you  To learn more about Jason, visit https://www.zenpiano.com, or search for him on YouTube to find his music and breath courses. To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe or leave a review, please visit https://apple.co/3oAnR8I. 

When pursuing goals in your personal or professional life, have you ever felt that your progress stagnated before you were able to fulfill your highest potential? While the specific strategies required to achieve peak performance may vary, focusing on shifting your mindset is crucial for breaking through any barriers that might be holding you back from reaching the next level.  Dr. Cindra Kamphoff, our guest in Episode 218 of The Mindset Game® podcast, is an award-winning keynote speaker, TEDx speaker, and Certified Professional Coach for leaders, professional athletes, and championship teams. She is the founder of the Mentally Strong Institute, which provides one-on-one coaching services to help purpose-driven leaders and athletes multiply their confidence, increase their influence, and get to their goals even quicker. She’s also the author of an Amazon bestseller called “Beyond Grit: 10 Powerful Practices to Gain the High-Performance Edge,” and her podcast, “The High-Performance Mindset,” is ranked in the top 0.5% of all podcasts. In this week’s episode, Cindra shares:  Ten essential practices for high performance, including the one that is the most difficult for many people: to live and let go Why having compassion for yourself is crucial, as well as three key elements of self-compassion The “learn, burn, return” tool for quickly recovering from setbacks The three questions of the “truth-meter,” a tool that can help you overcome automatic negative thoughts  To learn more about Cindra, visit https://cindrakamphoff.com. To learn about her coaching services, visit https://mentallystronginstitute.com.  To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe or leave a review, please visit https://apple.co/3oAnR8I. 

For professionals in any industry, focusing on delivering value for others is a powerful way to strengthen relationships and improve business success. However, determining how to best meet the needs of your potential clients requires tuning in to their pain points, striving to build genuine connection, and being willing to give more than you take.  Joe Polish is the founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. He's been featured in Inc, Fortune, Forbes, and other leading publications, and he hosts three of the top-ranked marketing and business podcasts, including I Love Marketing, 10x Talk, and Genius Network. He is the author of several books, including “Life Gives to the Giver” and “What’s in It for Them?” In Episode 217 of The Mindset Game® podcast, Joe discusses the following: How understanding the integral human need for connection can enhance both your quality of life and your business, as well as specific tips for fostering genuine connection Why it’s important to recognize that not only is pain inevitable in life, but that seeking to alleviate the pain that you and others experience can be a source of opportunity  Three simple “pain detective” questions that can help guide your journey in life and in business To download a free copy of Joe’s book, “Life Gives to the Giver,” visit https://joesfreebook.com. To learn more about Genius Network, visit https://geniusnetwork.com.  To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe or leave a review, please visit https://apple.co/3oAnR8I.    

While it may often seem that conflict and hate are all around us, humans are inherently social beings with a rich capacity for love, kindness, and cooperation. However, the potential for a more harmonious world must begin at the individual level – by striving to cultivate unconditional love for ourselves and in our personal relationships, we each have the power to bring more love and connection the world. Over the past 25 years, Marcus and Sheila Gillette have empowered and educated thousands of people worldwide through intimate conversations with THEO, a collective of 12 archangels. Sheila has been the direct voice medium for THEO since her near-death experience in 1969. In partnership with Marcus, Sheila has been able to share THEO’s wisdom with an ever-widening community, sharing transformational messages that foster an enlightened state of consciousness. The Gillettes are the authors of “The Soul Truth – A Guide to Inner Peace” and the recently released “The Art of Relationship – Discover the Magic of Unconditional Love.”  They also host the popular interactive web TV series, “AskTHEO Live.” Their mission has always been clear: to spread THEO’s life-changing messages of hope and possibility as humanity awakens to a higher vibration of unconditional love. In Episode 215 of The Mindset Game® podcast, Marcus and Sheila discuss the following:  Why self-love – which, in contrast to conceit or arrogance, carries a sense of peace and humility – is crucial for attracting and maintaining healthy relationships The importance of responding rather than reacting to potential conflict, and other tips for building stronger, more harmonious relationships Guidance for finding a romantic partner who aligns with your core values Sheila then channels THEO to answer questions and provide insights about love, relationships, and the current state of our world, as well as to guide us through a brief exercise designed to generate feelings of greater self-love. To access the Gillettes’ programs and resources, visit https://asktheo.com.  To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe or leave a review, please visit https://apple.co/3oAnR8I.