Iron Foundry by Terra API

Kyriakos Eleftheriou
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Dec 28, 2023 • 57min

Founder of Kaged - Kris Gethin

Join Kyriakos from Terra API as he delves into an extensive interview with  Kris Gethin , renowned bodybuilder and founder of Kaged Muscle. This hour-long conversation covers Kris's journey in the fitness industry, his pivotal role at bodybuilding.com, insights on biohacking, and the founding principles behind Kaged Muscle. 0:00 Intro 2:10 Racing motocross and the introduction to Bodybuilding 6:20 The first bodybuilding show 8:00 Joining Bodybuildingcom 12:20 How the Hardcore Video Trainer Started 18:10 The story of the DTP video trainer 23:00 Discovering that the supplement industry is like the wild wild west, nitrogen spiking, and the decision to start Kaged 40:00 Participating in the Arnold Classic and other events 44:00 Mindset and optimization 53:00 Stem Cells and biohacks Kris Gethin ► https://www.krisgethin.com Instagram ► https://www.instagram.com/krisgethin/ -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► / terraapi
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Dec 12, 2023 • 60min

Founding Partner at NEXT VENTŪRES - Melanie Strong

Melanie Strong shares her journey at Nike and the inception of NEXT VENTŪRES. Starting at Nike in 2002, Melanie's role evolved from managing non-e-commerce websites to spearheading Nike's digital products, including the Nike Run Club app. She recounts Nike's strategic shift in soccer, initially dominated by Adidas, and how Nike disrupted the market by scouting and nurturing untapped talent, like Cristiano Ronaldo, and making strategic acquisitions like Umbro. Her experiences showcase Nike's commitment to innovation, consumer-focused approach, and the importance of cultural relevance in different markets. Melanie also delves into Nike's forays into wearable technology, like the Fuel Band, highlighting the blend of technology and marketing strategy. Finally, she discusses transitioning to venture capital with NEXT Ventures, focusing on whole-person health and the lessons from Nike that influence her investment approach. Next Ventures ► https://nextventures.com Twitter ► https://twitter.com/girlstrong -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi , https://twitter.com/@kyriakosel -- 0:00 Intro 0:14 - Melanie's early role and Nike's initial digital forays 1:17 - Overview of Nike's evolution 2:52 - Initial major projects 4:06 - Nike Run Club and digital innovation 5:13 - 2010 World Cup 7:22 - Beginnings in Football 10:10 - Talent scouting methods 13:02 - Product innovation and athlete focus 16:00 - Melanie's personal involvement in talent scouting 19:08 - Development and challenges of Nike's wearable technology 22:00 - Marketing strategies for Nike's new product launches 26:10 - Building authentic influencer relationships for product launches 31:20 - The consumer-focused approach and innovation culture at Nike 37:15 - NEXT VENTŪRES and working with Lance Armstrong 47:23 - Investment approach and future trends in health and wellness
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Dec 4, 2023 • 41min

Founder of the Cycling Power Meter - Uli Schoberer

In this interview, Ulrich Schoberer, the founder of the cycling power meter, delves into his journey from a medical engineering student and cyclist to an innovator revolutionizing cycling training. He shares the inspiration behind creating the power meter, addressing the gap in cycling performance metrics. Schoberer details the technical challenges he faced in the 1980s, from conceptualizing to manufacturing and data transmission. The power meter's adoption in professional cycling, its initial use by German cyclists, and its global spread are highlighted. Schoberer also discusses the evolution of the power meter, including improvements in data transmission, storage, and features like Bluetooth connectivity. He reflects on the impact of his invention on training different types of cyclists and the broader changes in cycling technology and competition. Website ► https://www.srm.de -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi https://twitter.com/kyriakosel LinkedIn ► https://www.linkedin.com/company/terraapi/ 0:00 - Intro 1:05 - Inception and development of the cycling power meter. 3:00 - Technical challenges in creating the power meter. 6:03 - Data transmission and initial prototypes. 7:00 - Adoption by professional cyclists and national teams. 10:00 - Use of the power meter in space research. 11:25 - Business aspects and manufacturing of the power meter. 14:24 - Evolution of bike computers and their impact on training. 17:00 - Analysis of cycling data for different types of cyclists. 21:40 - Expansion and manufacturing of the power meters. 28:54 - Interaction with professional cyclists like Lance Armstrong. 32:19 - Improvements and diversification of the power meter over the years. 38:04 - Predictions for the future of cycling and technology integration.
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7 snips
Nov 22, 2023 • 49min

Founder of Inside Tracker: Gil Blander

In this podcast, we connected with Gil Blander, founder of InsideTracker, a longevity company that creates evidence-based solutions that are simple, clear, and actionable. Gil explains his personal motivations for working with longevity and how he witnessed a close family member facing mortality at a young age. He discusses his journey of studying biology that led him to earn his PhD from the Weizmann Institute of Science and work at one of the most renowned aging labs in the world, the Leonard Guarente Lab, at MIT. Moreover, Gil shares his extensive scientific knowledge of how blood biomarkers and genetics affect longevity and explains how he built his own biological clock calculator called 'inner age'. Lastly, the discussion centers around how InsideTracker is using data from wearable devices, his thoughts on TRT and hormone therapy, and shares the future plans for InsideTracker. Website ► https://www.insidetracker.com/ LinkedIn ► https://www.linkedin.com/company/insidetracker/ Twitter ► @InsideTracker -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi , http://twitter.com/@kyriakosel LinkedIn ► https://www.linkedin.com/company/terraapi -- 00:00 - Intro 00:53 - Pre-history of InsideTracker 09:43 - First product released by InsideTracker 12:05 - Initial customers and working with the Boston Red Sox 13:51 - Product-market-fit realization 16:55 - Working with Dr. Huberman early on 17:40 - Using podcasts as a medium to demystify longevity 19:20 - How to best educate people about longevity 22:49 - Understanding glucose and CGM devices 26:08 - How InsideTracker is using data points from wearables 30:35 - The customization aspect of InsideTracker's products 33:19 - Genetics and health span vs life span 38:51 - TRT and hormone Therapy 40:57 - Biological age calculator - inner age 44:58 - The future of InsideTracker
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Nov 13, 2023 • 51min

Co-founder of ZOE - George Hadjigeorgiou

George Hadjigeorgiou, co-founder of Zoe, discusses their unconventional approach to nutrition research, using wearable devices for health insights, and testing for cultural fit during interviews.
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Oct 30, 2023 • 47min

Co-Founder of O2X Human Performance: Paul McCullough

Paul McCullough, Co-Founder of O2X Human Performance, discusses the importance of conditioning, nutrition, sleep, stress, and resilience. They explore the benefits of wearable technology, reflect on motivations for joining the SEALs, and share insights on leadership. The podcast also covers their meeting with Boston Fire Department, a holistic approach to health and performance, and the similarities between military life and company culture.
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Oct 2, 2023 • 59min

CEO of Supersapiens: Phil Southerland

Phil Southerland, Founder and CEO at Supersapiens, discusses his personal motivations for starting Supersapiens as a Type1 diabetic and their long-time partnership with Abbott. He also talks about working with powerful sports organizations like the Atlanta Falcons, New York Yankees, and San Antonio Spurs. The conversation centers around the future of wearable sensors and continuous glucose monitors.
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5 snips
Sep 13, 2023 • 52min

CEO of Sword Health: Virgílio Bento

Virgílio Bento, Co-founder and CEO of Sword Health, shares exclusive insights into the company's fundraising journey and attracting top talent. He discusses the importance of thinking from first principles in the healthcare industry and their transition to becoming a provider. He recounts the surprising journey to securing funding and the impact of COVID-19 on their team setup. Bento emphasizes the significance of access to talent in accelerating growth and the continuous optimization of their solutions.
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11 snips
Aug 31, 2023 • 45min

Managing Director at General Catalyst: Niko Bonatsos

In this podcast, we had an in-depth conversation with Niko Bonatsos from General Catalyst. Niko shared his story from his upbringing in Greece and his long academic journey that spans across the University of Cambridge, Harvard Medical School, and Stanford University. He talks about the power of connectivity in Silicon Valley that led him to join General Catalyst and what it was like cold-emailing Elon Musk and seeing Steve Jobs walking his dog across the neighborhood in Silicon Valley. The conversation also dives into the similarities and discrepancies between venture funding and the startup environment in Silicon Valley, US, and Cambridge, UK. Lastly, Niko gave us exclusive insights into what he looks for in founders he invests in and the main pitfalls he sees in young entrepreneurs. GC Website ► https://www.generalcatalyst.com/ Niko's Twitter ► @bonatsos -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi 00:00 Intro 00:45 - Pre-history to General Catalyst 02:08 - What brought Niko to Stanford University 05:34 - Introduction to General Catalyst 11:30 - The evolution of GC and Niko's investment philosophy 17:08 - What Niko is looking for in great founders 18:09 - Why Niko invested in Terra 24:37 - Common mistakes from early-stage founders 34:40 - Thoughts on European Ecosystem 43:20 - The best and worst ways for founders to approach Niko
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Aug 22, 2023 • 1h 4min

Ray Maker: The journey of DC Rainmaker

Ray Maker, Founder of DC Rainmaker, shares his journey of launching the well-known blog and YouTube channel. He discusses the competitive landscape of wearables and why new brands struggle. Ray also talks about Garmin's impeccable hardware but lagging software. The podcast explores challenges in the wearable watch industry, analyzes heart rate variability (HRV), and Garmin's stance on user data and competition in the market.

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