

Iron Foundry by Terra API
Kyriakos Eleftheriou
Kyriakos Eleftheriou, the founder and CEO of Terra API speaks with some of the best founders and CEOs in the space of health and fitness, to learn how the best are building their businesses.
At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data.
At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data.
Episodes
Mentioned books

Jul 11, 2024 • 47min
Function Health CTO: Mike Nemke
Former Green Beret, Mike Nemke, shares leadership lessons and founding story of Function Health. The company focuses on lab testing, personalized recommendations, and empowering individuals to take control of their health. Function Health plans to expand team and improve product and marketing efforts for rapid growth.

May 16, 2024 • 60min
John Anthony: Swim.com, WHOOP, Google Health, and Podium
John Anthony, technology leader behind AI-based swim trackers and live heart rate functionality for WHOOP and Google Health, discusses the evolution of wearables, enhancing spectator engagement with real-time performance metrics, and shaping the future of wearable technology.

May 8, 2024 • 50min
CEO of Osmind: Lucia Huang
In this conversation, Kyriakos Eleftheriou is joined by Lucia Huang , CEO of Osmind.
They discuss the founding story, the problem in mental health, fundraising, and many more.
Chapters
00:00 Intro
03:03 Founding Story
11:31 User Feedback
21:19 The Y Combinator Experience
23:14 Go-to-Market Strategy
23:50 Tracking Patient Outcomes and Interim Feedback
25:02 Building a Full Electronic Health Record System
29:20 Fundraising and Choosing Investors
31:36 Selecting Good Investors and the Importance of Operator Background
33:41 Creating Scarcity Mindset in Fundraising
35:56 Hiring for Values and Building Company Culture
41:30 Scaling the Team and Transitioning to a Management Role
44:06 Exploring the Potential of Psychedelic Medicine
48:06 Looking backwards from 100 years in the future

Apr 17, 2024 • 50min
CMO of Oura - Doug Sweeny
Doug Sweeny, CMO at ŌURA Health, discusses his career journey, company transitions, and marketing strategies. Topics include brand partnerships, membership program evolution, women's health focus, global marketing, team dynamics, and the future of healthcare. Insights on word-of-mouth marketing, cultural nuances in global strategy, and empowering individuals in health.

Apr 9, 2024 • 54min
CTO of Equinox: Eswar Veluri
Eswar Veluri, CTO of Equinox, discusses the company's tech evolution, data in athlete experience, personalizing workouts, fitness coaching, nutrition, sleep, company culture, scaling teams, and future focus. They explore the integration of technology and coaching, data-driven fitness experiences, engineering culture, collaborative communication, team scaling, and future vision of the company.

Mar 26, 2024 • 42min
CEO of Numan: Sokratis Papafloratos
Sokratis Papafloratos, Numan founder and CEO, discusses Numan's growth, product innovations, digital-first approach, future plans, and the potential of personalized insights in revolutionizing healthcare. The podcast explores fundraising strategies, expansion into other health areas, and the evolution of Numen as a healthcare provider.

Mar 14, 2024 • 48min
CEO of Instalab and ex Y Combinator Partner: Adora Cheung
In the latest episode with Kyriakos, we explore InstaLab with Adora Cheung, who transitioned from personal health struggles to creating a pioneering preventative healthcare company.
Adora discusses how InstaLab is altering the landscape of health diagnostics by making advanced testing more accessible and understandable for everyone.
She emphasizes the importance of proactive health management and how InstaLab's services can empower individuals to take control of their health before issues arise.
The conversation also touches on the challenges within the healthcare system that inspired the foundation of InstaLab and the future directions of health technology.
Chapters
00:00 Launching Instalab
04:05 Challenges with Traditional Healthcare
09:17 Focus on Cardio Panel
11:05 Biomarkers for Heart Disease
12:47 Recommendations and Legal Considerations
16:22 Longevity and De-risking Chronic Conditions
19:40 Blood Extraction Methods
23:22 Word of Mouth and Organic Growth
25:08 Focus on Founders' Health
26:36 Fundraising and Building a Forever Business
27:24 Building a Sustainable Business Model
29:13 Lessons from Y Combinator
31:23 The Importance of User Feedback
33:07 Characteristics of Successful Founders
34:55 The Role of Quick Decision-Making
35:12 Future Plans for Instalab
37:32 The Potential of Real-Time Data Sensors
39:20 Exciting Technologies in Healthcare
43:55 Changing the Healthcare Landscape
44:01 Company Culture and Hiring
46:01 Hiring for Roles You Don't Understand
47:12 Finding the Right People for Your Team
50:18 The Flaws of the Insurance System
51:33 Questioning Current Healthcare Practices
More about Instalab ► https://www.instalab.com/
More about Adora ► https://twitter.com/nolimits
More about Terra ► http://tryterra.co
More Podcasts ►https://blog.tryterra.co/podcast/home
Twitter ► / terraapi LinkedIn ► / terraapi

Mar 6, 2024 • 53min
CEO of OK Capsule: Dr Andrew Brandeis
In this episode with Kyriakos from Terra, the CEO of the OK Capsule, Dr. Andrew Brandeis shares his journey from naturopathic doctor to founder of a company revolutionizing personalized supplements.
Dr. Andrew's transition from healthcare practitioner to tech entrepreneur highlights the potential of technology to tailor health solutions.
His vision for the future of supplements and commitment to innovation offers valuable insights into the evolving landscape of health and wellness.
0:00 Intro
1:32 OK Capsule's mission
9:48 Early challenges and breakthroughs
11:18 Lessons in entrepreneurship
13:00 Evolving customer profiles
17:22 Personalizing health solutions
23:10 Impacts on health and wellness
27:30 Quality assurance in supplements
33:46 Future health technologies
36:00 Company culture
44:23 The future of supplements
47:36 Looking backwards from 100 years later
More about OK Capsule ► https://www.okcapsule.com/
More about Dr. Andrew ► https://www.linkedin.com/in/andrew-brandeis/
More about Terra ► http://tryterra.co
More Podcasts ►https://tryterra.co/podcast
Twitter ► / terraapi
LinkedIn ► / terraapi

Feb 13, 2024 • 1h 2min
Founder of MYZONE: Dave Wright
Dave Wright, the founder of MyZone, discusses with Kyriakos the journey of creating MyZone and the challenges of manufacturing wearable technology. He shares insights on finding the right manufacturer in China and the importance of building strong relationships. Dave also explains the unique B2B approach of MyZone, connecting consumers with fitness facilities. He highlights the impact of MyZone on workouts and the future of the industry being in insights. Lastly, he provides advice for entrepreneurs attending trade shows and emphasizes the importance of having a strong presence. The conversation with Dave Wright from Myzone covers topics such as actionable insights from data, company culture at Myzone, testing for adversity in interviews, and the future of wearable devices.
Takeaways
Myzone focuses on providing actionable insights from data to help users stay motivated and achieve their fitness goals.
Company culture at Myzone emphasizes hard work, avoiding negativity, and having fun.
Testing for adversity in interviews can help identify candidates who can handle challenges and setbacks.
The future of wearable devices may involve continuous biomarkers, smaller form factors, and devices that are fit for specific purposes.
Chapters
00:00 Introduction and Background
01:36 Creating MyZone and Solving Industry Problems
05:10 Expanding into Hardware and Manufacturing Challenges
08:57 Choosing Hardware and Controlling the User Experience
09:17 Finding the Right Manufacturer in China
11:14 Lessons Learned from Manufacturing
16:25 The Importance of Manufacturing Relationships
19:59 Advice for Finding a Manufacturer in China
20:23 Insights on Manufacturing in China
24:02 Dealing with Recalls and Learning from Mistakes
27:43 Telemetry and Displaying Live Data
33:46 B2B Approach and Connecting with Facilities
36:40 Impact of MyZone on Workouts
41:32 Approaching Trade Shows and B2B Sales
53:35 Actionable Insights from Data
01:01:02 Company Culture at Myzone
01:06:16 Testing for Adversity in Interviews
01:08:11 The Future of Wearable Devices
More about MYZONE
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More about Terra
More Podcasts

Feb 2, 2024 • 41min
Founder of CORE: Wulf Glatz
Wulf Glatz, Founder of CORE, talks about his wearable technology to optimize athlete performance by tracking core body temperature. He shares the need for better heat safety in sports after witnessing an athlete collapse. The podcast discusses the difference between skin and core temperature, the impact of physical activity on core temperature, and the body's heat dissipation. They also touch on establishing partnerships, supporting amateur athletes, building a diverse team, and future goals for CORE.