Terra API Podcast - Stay Fit, Stay Connected CMO of Oura - Doug Sweeny
Apr 17, 2024
Doug Sweeny, CMO at ŌURA Health, discusses his career journey, company transitions, and marketing strategies. Topics include brand partnerships, membership program evolution, women's health focus, global marketing, team dynamics, and the future of healthcare. Insights on word-of-mouth marketing, cultural nuances in global strategy, and empowering individuals in health.
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Nest Labs Journey
- Doug Sweeny joined Nest Labs, drawn to its mission of modernizing home technology.
- He helped expand the "internet of things" category, applying consumer-focused design to products like thermostats and smoke alarms.
Choosing Companies
- Doug Sweeny prioritizes joining mission-driven companies he's passionate about, like Levi's and Adidas, brands he personally used.
- He conducts due diligence, researching company leadership and trajectory to ensure alignment with his values.
Marketing Evolution
- Marketing strategies evolve with a company's growth, requiring adjustments to target audience and messaging.
- As Oura expanded, its user base shifted from biohackers to a broader consumer group, necessitating changes in media and messaging.