Doug Sweeny, CMO at ŌURA Health, discusses his career journey, company transitions, and marketing strategies. Topics include brand partnerships, membership program evolution, women's health focus, global marketing, team dynamics, and the future of healthcare. Insights on word-of-mouth marketing, cultural nuances in global strategy, and empowering individuals in health.

Eswar Veluri, CTO of Equinox, discusses the company's tech evolution, data in athlete experience, personalizing workouts, fitness coaching, nutrition, sleep, company culture, scaling teams, and future focus. They explore the integration of technology and coaching, data-driven fitness experiences, engineering culture, collaborative communication, team scaling, and future vision of the company.

Sokratis Papafloratos, Numan founder and CEO, discusses Numan's growth, product innovations, digital-first approach, future plans, and the potential of personalized insights in revolutionizing healthcare. The podcast explores fundraising strategies, expansion into other health areas, and the evolution of Numen as a healthcare provider.

In the latest episode with Kyriakos, we explore InstaLab with Adora Cheung, who transitioned from personal health struggles to creating a pioneering preventative healthcare company. Adora discusses how InstaLab is altering the landscape of health diagnostics by making advanced testing more accessible and understandable for everyone. She emphasizes the importance of proactive health management and how InstaLab's services can empower individuals to take control of their health before issues arise. The conversation also touches on the challenges within the healthcare system that inspired the foundation of InstaLab and the future directions of health technology.  Chapters 00:00 Launching Instalab 04:05 Challenges with Traditional Healthcare 09:17 Focus on Cardio Panel 11:05 Biomarkers for Heart Disease 12:47 Recommendations and Legal Considerations 16:22 Longevity and De-risking Chronic Conditions 19:40 Blood Extraction Methods 23:22 Word of Mouth and Organic Growth 25:08 Focus on Founders' Health 26:36 Fundraising and Building a Forever Business 27:24 Building a Sustainable Business Model 29:13 Lessons from Y Combinator 31:23 The Importance of User Feedback 33:07 Characteristics of Successful Founders 34:55 The Role of Quick Decision-Making 35:12 Future Plans for Instalab 37:32 The Potential of Real-Time Data Sensors 39:20 Exciting Technologies in Healthcare 43:55 Changing the Healthcare Landscape 44:01 Company Culture and Hiring 46:01 Hiring for Roles You Don't Understand 47:12 Finding the Right People for Your Team 50:18 The Flaws of the Insurance System 51:33 Questioning Current Healthcare Practices More about Instalab ► https://www.instalab.com/ More about Adora ► https://twitter.com/nolimits More about Terra  ► http://tryterra.co More Podcasts  ►https://blog.tryterra.co/podcast/home Twitter  ► / terraapi  LinkedIn  ► / terraapi

In this episode with Kyriakos from Terra, the CEO of the OK Capsule, Dr. Andrew Brandeis shares his journey from naturopathic doctor to founder of a company revolutionizing personalized supplements.  Dr. Andrew's transition from healthcare practitioner to tech entrepreneur highlights the potential of technology to tailor health solutions. His vision for the future of supplements and commitment to innovation offers valuable insights into the evolving landscape of health and wellness. 0:00 Intro 1:32 OK Capsule's mission 9:48 Early challenges and breakthroughs 11:18 Lessons in entrepreneurship 13:00 Evolving customer profiles 17:22 Personalizing health solutions 23:10 Impacts on health and wellness 27:30 Quality assurance in supplements 33:46 Future health technologies 36:00 Company culture 44:23 The future of supplements 47:36 Looking backwards from 100 years later More about OK Capsule ► https://www.okcapsule.com/ More about Dr. Andrew ► https://www.linkedin.com/in/andrew-brandeis/ More about Terra  ► http://tryterra.co More Podcasts  ►https://tryterra.co/podcast Twitter  ► / terraapi   LinkedIn  ► / terraapi

Dave Wright, the founder of MyZone, discusses with Kyriakos the journey of creating MyZone and the challenges of manufacturing wearable technology. He shares insights on finding the right manufacturer in China and the importance of building strong relationships. Dave also explains the unique B2B approach of MyZone, connecting consumers with fitness facilities. He highlights the impact of MyZone on workouts and the future of the industry being in insights. Lastly, he provides advice for entrepreneurs attending trade shows and emphasizes the importance of having a strong presence. The conversation with Dave Wright from Myzone covers topics such as actionable insights from data, company culture at Myzone, testing for adversity in interviews, and the future of wearable devices. Takeaways Myzone focuses on providing actionable insights from data to help users stay motivated and achieve their fitness goals. Company culture at Myzone emphasizes hard work, avoiding negativity, and having fun. Testing for adversity in interviews can help identify candidates who can handle challenges and setbacks. The future of wearable devices may involve continuous biomarkers, smaller form factors, and devices that are fit for specific purposes. Chapters 00:00 Introduction and Background 01:36 Creating MyZone and Solving Industry Problems 05:10 Expanding into Hardware and Manufacturing Challenges 08:57 Choosing Hardware and Controlling the User Experience 09:17 Finding the Right Manufacturer in China 11:14 Lessons Learned from Manufacturing 16:25 The Importance of Manufacturing Relationships 19:59 Advice for Finding a Manufacturer in China 20:23 Insights on Manufacturing in China 24:02 Dealing with Recalls and Learning from Mistakes 27:43 Telemetry and Displaying Live Data 33:46 B2B Approach and Connecting with Facilities 36:40 Impact of MyZone on Workouts 41:32 Approaching Trade Shows and B2B Sales 53:35 Actionable Insights from Data 01:01:02 Company Culture at Myzone 01:06:16 Testing for Adversity in Interviews 01:08:11 The Future of Wearable Devices More about ⁠MYZONE -- More about ⁠Terra⁠  More ⁠Podcasts⁠

Wulf Glatz, Founder of CORE, talks about his wearable technology to optimize athlete performance by tracking core body temperature. He shares the need for better heat safety in sports after witnessing an athlete collapse. The podcast discusses the difference between skin and core temperature, the impact of physical activity on core temperature, and the body's heat dissipation. They also touch on establishing partnerships, supporting amateur athletes, building a diverse team, and future goals for CORE.

Join Kyriakos from Terra API as he delves into an extensive interview with  Kris Gethin , renowned bodybuilder and founder of Kaged Muscle. This hour-long conversation covers Kris's journey in the fitness industry, his pivotal role at bodybuilding.com, insights on biohacking, and the founding principles behind Kaged Muscle. 0:00 Intro 2:10 Racing motocross and the introduction to Bodybuilding 6:20 The first bodybuilding show 8:00 Joining Bodybuildingcom 12:20 How the Hardcore Video Trainer Started 18:10 The story of the DTP video trainer 23:00 Discovering that the supplement industry is like the wild wild west, nitrogen spiking, and the decision to start Kaged 40:00 Participating in the Arnold Classic and other events 44:00 Mindset and optimization 53:00 Stem Cells and biohacks Kris Gethin ► https://www.krisgethin.com Instagram ► https://www.instagram.com/krisgethin/ -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► / terraapi

Melanie Strong shares her journey at Nike and the inception of NEXT VENTŪRES. Starting at Nike in 2002, Melanie's role evolved from managing non-e-commerce websites to spearheading Nike's digital products, including the Nike Run Club app. She recounts Nike's strategic shift in soccer, initially dominated by Adidas, and how Nike disrupted the market by scouting and nurturing untapped talent, like Cristiano Ronaldo, and making strategic acquisitions like Umbro. Her experiences showcase Nike's commitment to innovation, consumer-focused approach, and the importance of cultural relevance in different markets. Melanie also delves into Nike's forays into wearable technology, like the Fuel Band, highlighting the blend of technology and marketing strategy. Finally, she discusses transitioning to venture capital with NEXT Ventures, focusing on whole-person health and the lessons from Nike that influence her investment approach. Next Ventures ► https://nextventures.com Twitter ► https://twitter.com/girlstrong -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi , https://twitter.com/@kyriakosel -- 0:00 Intro 0:14 - Melanie's early role and Nike's initial digital forays 1:17 - Overview of Nike's evolution 2:52 - Initial major projects 4:06 - Nike Run Club and digital innovation 5:13 - 2010 World Cup 7:22 - Beginnings in Football 10:10 - Talent scouting methods 13:02 - Product innovation and athlete focus 16:00 - Melanie's personal involvement in talent scouting 19:08 - Development and challenges of Nike's wearable technology 22:00 - Marketing strategies for Nike's new product launches 26:10 - Building authentic influencer relationships for product launches 31:20 - The consumer-focused approach and innovation culture at Nike 37:15 - NEXT VENTŪRES and working with Lance Armstrong 47:23 - Investment approach and future trends in health and wellness

In this interview, Ulrich Schoberer, the founder of the cycling power meter, delves into his journey from a medical engineering student and cyclist to an innovator revolutionizing cycling training. He shares the inspiration behind creating the power meter, addressing the gap in cycling performance metrics. Schoberer details the technical challenges he faced in the 1980s, from conceptualizing to manufacturing and data transmission. The power meter's adoption in professional cycling, its initial use by German cyclists, and its global spread are highlighted. Schoberer also discusses the evolution of the power meter, including improvements in data transmission, storage, and features like Bluetooth connectivity. He reflects on the impact of his invention on training different types of cyclists and the broader changes in cycling technology and competition. Website ► https://www.srm.de -- TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi https://twitter.com/kyriakosel LinkedIn ► https://www.linkedin.com/company/terraapi/ 0:00 - Intro 1:05 - Inception and development of the cycling power meter. 3:00 - Technical challenges in creating the power meter. 6:03 - Data transmission and initial prototypes. 7:00 - Adoption by professional cyclists and national teams. 10:00 - Use of the power meter in space research. 11:25 - Business aspects and manufacturing of the power meter. 14:24 - Evolution of bike computers and their impact on training. 17:00 - Analysis of cycling data for different types of cyclists. 21:40 - Expansion and manufacturing of the power meters. 28:54 - Interaction with professional cyclists like Lance Armstrong. 32:19 - Improvements and diversification of the power meter over the years. 38:04 - Predictions for the future of cycling and technology integration.