In the latest podcast,Kyriakos Eleftheriou is joined byGeorge Hadjigeorgiou, who's the cofounder of ZOE, efood, GoldenGroup and others, in their discussion at Imperial College London.
00:00 Intro
4:10 Founding ZOE
10:10 Launching the biggest study in the world in nutrition
13:45 How to convince a scientist to join
19:55 Using clinical studies as an early version of the product
23:20 COVID and go to market
26:12 Scaling the go to market
27:00 Thinking of product lines - Supplements for the Gut
29:10 Culture is what you do, not what you say
34:15 What to eat for longevity
36:45 How to invest
39:15 Action produces information
42:20 Take on the 'founder mode'
47:40 Q&A
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